{"id":6262,"date":"2012-05-04T19:33:35","date_gmt":"2012-05-04T17:33:35","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=6262"},"modified":"2023-03-25T07:59:45","modified_gmt":"2023-03-25T06:59:45","slug":"realite-augmentee-lineaire","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/05\/04\/realite-augmentee-lineaire\/","title":{"rendered":"R\u00e9alit\u00e9 Augment\u00e9e en lin\u00e9aire : est-ce un r\u00eave ou une r\u00e9alit\u00e9 ?"},"content":{"rendered":"

La r\u00e9alit\u00e9 augment\u00e9e en lin\u00e9aire ? Est-elle d’ailleurs compatible avec la grande distribution ? La question est quelque peu sp\u00e9cieuse car en fait, la r\u00e9alit\u00e9 de la r\u00e9alit\u00e9 augment\u00e9e est d\u00e9j\u00e0 largement \u00e9tablie dans le commerce moderne. En voici quelques exemples en paroles et en vid\u00e9o.<\/em><\/p>\n

La R\u00e9alit\u00e9 Augment\u00e9e en lin\u00e9aire est-elle un r\u00eave ou une r\u00e9alit\u00e9 ?<\/h2>\n
\"La<\/a>
La R\u00e9alit\u00e9 Augment\u00e9e en lin\u00e9aire est-elle un r\u00eave ou une r\u00e9alit\u00e9 ?<\/figcaption><\/figure>\n

Jusqu’\u00e0 ce jour, Tesco avait pour\u00a0ainsi dire\u00a0le monopole de l’usage de cette technologie<\/p>\n

    \n
  1. dans les metros et abris bus Cor\u00e9ens<\/a><\/li>\n
  2. dans les prospectus via l’application Blippar en Angleterre<\/a><\/li>\n
  3. mais \u00e9galement dans les lin\u00e9aires de ses points de vente en fin d’ann\u00e9e derni\u00e8re<\/span><\/li>\n<\/ol>\n

    Dans chacun de ces cas, l’usage de la r\u00e9alit\u00e9 augment\u00e9e \u00e9tait li\u00e9 \u00e0 un objectif bien pr\u00e9cis :<\/p>\n

      \n
    1. cibler un consommateur en mouvement<\/li>\n
    2. suppl\u00e9er aux contraintes logistiques d’ouvertures de points de vente et de r\u00e9f\u00e9rencement de produits ou ruptures de stock<\/li>\n<\/ol>\n

      Walmart – que l’on aurait pu croire en retard – invite la R\u00e9alit\u00e9 Augment\u00e9e (RA pour les initi\u00e9s) – dans les lin\u00e9aires\u00a0en partenariat avec le film\u00a0AVENGERS directement inspir\u00e9 des Comics Marvel.<\/p>\n

      Le concept est simple : il suffit de t\u00e9l\u00e9charger l’application mobile Superhero AR et afin de d\u00e9v\u00e9rouiller les niveaux, un parcours a judicieusement \u00e9t\u00e9 d\u00e9fini avec un passage dans les lin\u00e9aires cl\u00e9s des points de vente de l’enseigne o\u00f9 des produits d\u00e9riv\u00e9s \u00e0 l’effigie des h\u00e9ros du film AVENGERS sont \u00e0 vendre. A noter que ce dispositif a \u00e9t\u00e9 mis en place avant m\u00eame la sortie du film en salle, de mani\u00e8re \u00e0 cr\u00e9er l’\u00e9v\u00e8nement.<\/p>\n

      La r\u00e9alit\u00e9 augment\u00e9e en lin\u00e9aire en vid\u00e9o<\/p>\n

      https:\/\/youtu.be\/dXpZ7niGgIY<\/p>\n

      Pour r\u00e9pondre \u00e0 la question pos\u00e9e au d\u00e9but de cet article, une nouvelle question se pose : la RA est-elle synonyme d’advertgaming? Cette technologie va t-elle entrer dans les usages shopper \u00e0 l’heure de la crise du pouvoir d’achat? Comme pour toute technologie, le d\u00e9ploiement et la perennit\u00e9 de la RA d\u00e9pendent<\/p>\n

        \n
      • de l’\u00e9quipement des consommateurs ou points de vente<\/li>\n
      • du co\u00fbt d’acc\u00e8s \u00e0 cette technologie<\/li>\n
      • et bien \u00e9videmment du b\u00e9n\u00e9fice r\u00e9el et\/ou per\u00e7u : divertissement, \u00e9conomie r\u00e9alis\u00e9e, grain de temps, praticit\u00e9, utilit\u00e9<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

        La r\u00e9alit\u00e9 augment\u00e9e en lin\u00e9aire ? Est-elle d’ailleurs compatible avec la grande distribution ? La question est quelque peu sp\u00e9cieuse car en fait, la r\u00e9alit\u00e9 de la r\u00e9alit\u00e9 augment\u00e9e est d\u00e9j\u00e0 largement \u00e9tablie dans le commerce moderne. En voici quelques exemples en paroles et en vid\u00e9o. La R\u00e9alit\u00e9 Augment\u00e9e en lin\u00e9aire est-elle un r\u00eave ou …<\/p>\n","protected":false},"author":6,"featured_media":59475,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-6262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nR\u00e9alit\u00e9 Augment\u00e9e en lin\u00e9aire : est-ce un r\u00eave ou une r\u00e9alit\u00e9 ?<\/title>\n<meta name=\"description\" content=\"La r\u00e9alit\u00e9 augment\u00e9e en lin\u00e9aire ? 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