{"id":6229,"date":"2012-04-25T07:30:00","date_gmt":"2012-04-25T07:30:00","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=6229"},"modified":"2021-03-14T19:43:40","modified_gmt":"2021-03-14T18:43:40","slug":"medias-sociaux-europe","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/04\/25\/medias-sociaux-europe\/","title":{"rendered":"Meilleures pratiques des m\u00e9dias sociaux en Europe"},"content":{"rendered":"

Quelles sont les meilleures pratiques des m\u00e9dias sociaux en Europe. Je prendrai bient\u00f4t part au <\/em><\/span>Social Media<\/a> B2C Marketing Summit<\/em><\/span><\/span> qui aura lieu \u00e0 Londres les 25 et 26 juin 2012 et alors que je pr\u00e9pare mon intervention, je suis revenu sur le <\/em>programme de cette conf\u00e9rence<\/em><\/span>\u00a0 et je me suis rendu compte qu\u2019il ne sagissait pas d\u2019un rassemblement parmi tant d\u2019autres mais bien de <\/em>la<\/span>\u00a0<\/em><\/span>conf\u00e9rence sur les m\u00e9dias sociaux en entreprise en Europe\u2026 Le panel de marques repr\u00e9sent\u00e9 est absolument remarquable et il \u00e9tait temps de faire quelque chose qui soit au niveau de <\/em><\/span>Blogwell aux Etats Unis.<\/a> C\u2019est chose faite, voil\u00e0 donc un \u00e9v\u00e9nement que vous ne devriez pas rater !\u00a0<\/span><\/em><\/p>\n

Meilleures pratiques europ\u00e9ennes en m\u00e9dias sociaux<\/h2>\n

 <\/p>\n

Le pitch<\/p>\n

Sommet du marketing des m\u00e9dias sociaux (25-26 juin, Londres, Royaume-Uni)
\nLes m\u00e9dias sociaux repr\u00e9sentent une opportunit\u00e9 marketing croissante pour les entreprises qui souhaitent s’engager directement aupr\u00e8s de leurs consommateurs. La croissance ph\u00e9nom\u00e9nale de l’activit\u00e9 des m\u00e9dias sociaux signifie que les consommateurs interagissent d\u00e9sormais avec leurs marques pr\u00e9f\u00e9r\u00e9es et v\u00e9rifient r\u00e9guli\u00e8rement les derni\u00e8res mises \u00e0 jour en ligne.<\/p>\n

Orange<\/strong><\/span>, <\/strong>Heineken<\/strong><\/a>, <\/strong>Unilever<\/strong><\/a> et <\/strong>KLM<\/strong><\/a> \u00a0sont quelques-unes des marques qui ont int\u00e9gr\u00e9 les m\u00e9dias sociaux dans leurs campagnes de marketing. Rejoignez ces grandes marques les 25 et 26 juin au sommet 2012 du marketing des m\u00e9dias sociaux, \u00e0 Londres.<\/span><\/strong><\/p>\n

\"usefulsocialmedia\"<\/span><\/p>\n

Learn how to deliver engaging and interactive marketing tactics to entice your consumers to engage with your brand. O2<\/span>, Honda<\/a>, Tom Tom<\/a>, Barclaycard<\/a> and many more will share exclusive case studies, their everyday experiences and best practice, so you can improve your social media marketing efforts<\/strong>.<\/p>\n

\u00e0 propos de ma pr\u00e9sentation au sommet<\/p>\n

Orange est tr\u00e8s actif dans l’espace des m\u00e9dias sociaux depuis le d\u00e9but de l’ann\u00e9e 2008 et dispose d\u00e9sormais d’une base de plus de 3 millions de fans en ligne. Avec une pr\u00e9sence sur Twitter,
\nGoogle+ et Dailymotion – dont Orange est actionnaire – Orange a l’exp\u00e9rience de l’utilisation de plusieurs r\u00e9seaux et sait quels sont les meilleurs r\u00e9seaux pour diff\u00e9rents types de marketing. D\u00e9couvrez comment ce g\u00e9ant des t\u00e9l\u00e9communications choisit les diff\u00e9rentes plateformes sociales pour s’engager aupr\u00e8s de sa communaut\u00e9 et atteindre ses objectifs marketing.<\/p>\n

Comment choisir les outils qui vous conviennent : d\u00e9couvrez comment Orange choisit le r\u00e9seau social qui lui convient le mieux et comment vous pouvez d\u00e9cider en fonction des objectifs de votre organisation.
\nd\u00e9couvrez quelles sont les plateformes sociales les plus efficaces pour commercialiser votre marque et d\u00e9velopper sa notori\u00e9t\u00e9 :\u00a0 Orange vous dira quelles sont celles qui ont le mieux fonctionn\u00e9 pour eux et pourquoi.
\nd\u00e9couvrez pourquoi Orange ne se contente pas de Facebook et Twitter : d\u00e9couvrez quels autres r\u00e9seaux sociaux vous devriez utiliser et comment ils peuvent contribuer \u00e0 votre marketing en ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Je prendrai bient\u00f4t part au Social Media B2C Marketing Summit qui aura lieu \u00e0 Londres les 25 et 26 juin 2012 et alors que je pr\u00e9pare mon intervention, je suis revenu sur le programme de cette conf\u00e9rence et je me suis rendu compte qu\u2019il ne sagissait pas d\u2019un rassemblement parmi tant d\u2019autres mais bien de la conf\u00e9rence sur les m\u00e9dias sociaux en entreprise en Europe\u2026 Le panel de marques repr\u00e9sent\u00e9 est absolument remarquable et il \u00e9tait temps de faire quelque chose qui soit au niveau de Blogwell aux Etats Unis. C\u2019est chose faite, voil\u00e0 donc un \u00e9v\u00e9nement que vous ne devriez pas rater, d\u2019autant plus que je vous offre une jolie remise ! Le reste des explications en Anglais ci-dessous :<\/p>\n","protected":false},"author":2,"featured_media":43714,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6229","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nMeilleures pratiques des m\u00e9dias sociaux en Europe<\/title>\n<meta name=\"description\" content=\"Quelles sont les meilleures pratiques des m\u00e9dias sociaux en Europe. 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