{"id":62,"date":"2006-06-14T17:21:04","date_gmt":"2006-06-14T17:21:04","guid":{"rendered":"https:\/\/visionary.wordpress.com\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/"},"modified":"2020-03-12T00:40:13","modified_gmt":"2020-03-11T23:40:13","slug":"colloque-edf-rd-sur-le-marketing-relationnel-juin-2006","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/","title":{"rendered":"Colloque EDF R&#038;D sur le marketing relationnel (juin 2006)"},"content":{"rendered":"<p>Voici en format \u00ab\u00a0brut de d\u00e9coffrage\u00a0\u00bb mes notes prises sur mon iPAQ lors du colloque organis\u00e9 par Marie Claude Louyot d&rsquo;EDF R&amp;D et Bernard Cova d&rsquo;Euromed, sur le sujet du Marketing Relationnel. Les notes y sont fournies dans le format d&rsquo;origine, en Anglais ou en Fran\u00e7ais selon le pr\u00e9sentateur. Noter plus particuli\u00e8rement les 12 points du Delphi sur le sujet du Marketing Relationnel.<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-34586\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c.jpg\" alt=\"marketing relationnel\" width=\"650\" height=\"434\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c.jpg 650w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c-449x300.jpg 449w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/><\/p>\n<p>Le laboratoire Rep\u00e8res d&rsquo;EDF R&amp;D (voir leurs colloques ant\u00e9rieurs sur <a title=\"Visionary Marketing et EDF Rep\u00e8res\" href=\"https:\/\/agence.visionarymarketing.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visionarymarketing.com<\/a>). <i>Merci de prendre en compte le fait que ces notes sont issues de la reconnaissance intelligente de l&rsquo;\u00e9criture (calligrapher 7.0), et qu&rsquo;il peut y avoir de ci de l\u00e0 une ou plusieurs fautes de frappes qui m&rsquo;aient \u00e9chapp\u00e9.<\/i><\/p>\n<p><!--more--><b>Subject: Colloque EDF sur le \u00ab\u00a0Relationship Marketing\u00a0\u00bb<\/b><br \/>\nDate: 13\/06\/06<\/p>\n<p>Intervenants:<\/p>\n<ul>\n<li>T Paturle (Dircom EDF R&amp;D)<\/li>\n<li>J Van Nispen<\/li>\n<li>B Cova<\/li>\n<li>Mc Louyot<\/li>\n<li>M Louis louisy<\/li>\n<li>A Bonnemaison<\/li>\n<\/ul>\n<p><b>T Paturle Dircom R&amp;D<\/b><\/p>\n<ul>\n<li>EDF R&amp;D =&gt; Pour tous les m\u00e9tiers du groupe<\/li>\n<li>Anticipation: 20% de l&rsquo;activit\u00e9<\/li>\n<li>D\u00e9fis: R\u00e9gulation performance et commerce durable<\/li>\n<li>Budget: 377 m \u20ac p.a.<\/li>\n<li>2070 personnes<\/li>\n<li>14 labos= d\u00e9partements de recherche<\/li>\n<li>Contacts nou\u00e9s avec les Concurrents sur des sujets tr\u00e8s amont.<\/li>\n<\/ul>\n<p>Joos Van Nispen<\/p>\n<p style=\"padding-left: 40px;\">La Terre de Thomas Friedmann est plate<br \/>\nDans un monde plus plat, la relation reste le seul facteur de diff\u00e9renciation<br \/>\n4 p n&rsquo;est plus un avantage concurrentiel<br \/>\nService = Devenir de plus en plus une marchandise aussi<br \/>\n=&gt; Les relations et les communaut\u00e9s en particulier sont<br \/>\nAu-del\u00e0 de 150 dans une relation est une limite pour les tribus. Nous sommes limit\u00e9s dans le nombre de relations que nous pouvons maintenir et d\u00e9velopper<br \/>\nSi le marketing relationnel est bien fait, les clients deviennent complices<br \/>\nRm n&rsquo;est pas une meilleure segmentation, c&rsquo;est une question d&rsquo;\u00e9coute.<br \/>\nNombreuses tentatives de masquage pour imiter Rm<br \/>\nLes outils de mesure ne sont pas \u00e0 la hauteur =&gt; Un paradigme encore ancien<br \/>\nQuel avenir pour rm ? c&rsquo;est pourquoi edf a command\u00e9 un Delphi avec 12 experts mondiaux. Les r\u00e9sultats de ce sondage seront pr\u00e9sent\u00e9s aujourd&rsquo;hui.<\/p>\n<p><b>DELPHI survey results<\/b><\/p>\n<ul>\n<li>Lancement il y a 2 ans de cette recherche prospective sur l&rsquo;avenir de la relation clients \u00e0 horizon 2015.<\/li>\n<li>Volet op\u00e9rationnel et acad\u00e9mique<\/li>\n<li>M\u00e9thode Delphi: Invent\u00e9e par RAND Corp. M\u00e9thode Subjective. Bas\u00e9e sur l&rsquo;anonymat. It\u00e9rations avec 3 tours d&rsquo;interview et interactive.<\/li>\n<li>Choix des experts de r\u00e9f\u00e9rence en Europe vio des professeurs de Marketing: 30 experts. S\u00e9lection de 1 expert mini par poufs sur 5 pays. Maximum de 12.<\/li>\n<li>Guide d&rsquo;entretien: choix de 10 citations pour laisser le d\u00e9bat ouvert =&gt; Du concept \u00e0 la pratique<\/li>\n<\/ul>\n<p>R\u00e9sultats: 12 th\u00e8mes clefs<\/p>\n<ul>\n<li>1. Masse vs RM =&gt; mont\u00e9e du relationnel mais le marketing de masse restera majoritaire. Pas de r\u00e9volution. Us entreprises tout co utiliser les 2 approches selon la pertinence du Sujet. En B2C pr\u00e9valence de la masse. Attention au R M Cosm\u00e9tique<\/li>\n<li>2. RM vs CRM =&gt; RM = philosophie CRM= technique. RM = toutes les dimensions: marchand non marchand partenaires.<\/li>\n<li>3. Relations avec Stakeholders. Experts partag\u00e9s Sur l&rsquo;\u00e9largissement. Adopter une apprche segnirtie<\/li>\n<li>4. CRM et techno =&gt; Tous alertent sur les erreurs de 2000. Mais poursuite de la domination techno =&gt; d\u00e9veloppement de technos de support. S&rsquo;appuyer sur l&rsquo;humain. Les Marketeurs ne devront pas rejeter la techno.<\/li>\n<li>5. Rehumanisaticn de la BDD =&gt; Majorit\u00e9 pensent que l&rsquo;humain doit \u00eatre r\u00e9intrdit dans la gestion de ces BDD.<\/li>\n<li>6. Rentabilit\u00e9 du RM =&gt; 2 axes: Peut on mesurer l&rsquo;efficacit\u00e9? =&gt; oui pour la majorit\u00e9. Cette mesure sera difficile car pas seulement quantitative. Introduction du ROR = Return on Relationship. Introduction de la notren de Confiance et d&rsquo;attachement. Il faudra traduire dans le largage des financiers.<\/li>\n<li>7. R\u00e9sistance de Consommateur =&gt; Accrue en 2015 notamment au Rm. 1) Risque de payer le client pour construire la BDD 2) Coop\u00e9rer avec le client =&gt; R\u00e9\u00e9quilibrage du rapport de force. Aujourd&rsquo;hui c&rsquo;est l&rsquo;entreprise qui d\u00e9cide. Le sch\u00e9ma n&rsquo;est pas durable. Obtenir le consentement du client.<\/li>\n<li>8. Customer empowerment =&gt; la majorit\u00e9 juge cet \u00e9l\u00e9ment incontournable en 2015. Une minorit\u00e9 pense que c&rsquo;est une utopie. Le client d\u00e9cidera do mode d&rsquo;interaction. N\u00e9gociation de la relation au jour le jour. c&rsquo;est une cl\u00e9 pour \u00e9viter des actions individuelles voire m\u00eame Collectives. Il faudra consid\u00e9rer le client comme le membre d&rsquo;un r\u00e9seau. Il faudra aussi compter sur l&#8217;empowerment des employ\u00e9s.<\/li>\n<li>9. Cr\u00e9ation Conjointe de Valeur =&gt; la majorit\u00e9 mettent la co-cr\u00e9ation en avant. Certains experts pensent que c&rsquo;est une utopie. Position isol\u00e9e sur le r\u00f4le de l&rsquo;engagement Social (ONG vs entreprises).<\/li>\n<li>10. Concevoir avec de nouvelles donn\u00e9es =&gt; 1) Nouveaux types de donn\u00e9es =&gt; la majorit\u00e9 pense que les donn\u00e9es anthropologiques et exp\u00e9rientielles vont jouer un grand r\u00f4le. \u00c9volution du profil des marketeurs vers ethnologie &amp; Sociologie 2) Comprendre le syst\u00e8me de valeur =&gt; Comment le client donne de la valeur \u00e0 un objet. Consumer insight (Simple) + system integration dans la vie quotidienne du client (niveau + Complexe) 3) Exp\u00e9rience du client =&gt; pas de Contradiction entre RM et marketing exp\u00e9rientiel. RM = capacit\u00e9 \u00e0 relier ces exp\u00e9riences dans un tout logique pour le client. On est dans la Sph\u00e8re \u00e9motionnelle.<\/li>\n<li>11. \u00e9l\u00e9ment manquant dans mes notes<\/li>\n<li>12. Gestion des Communaut\u00e9s et RM =&gt; les Communaut\u00e9s = outil RM pour la majorit\u00e9. Limite = Capacit\u00e9 \u00e0 contr\u00f4ler les mouvements collectifs.<\/li>\n<li><b>Q&amp;R \u00a71<\/b> : Pourquoi mettre les donn\u00e9es dans les BDD Si les donn\u00e9es deviennent sensibles et \u00e9motionnelles ? : Pour anticiper m\u00eame si ce n&rsquo;est pas simple.<\/li>\n<li>Q&amp;R \u00a72 : Retour vers le quali ? Il ya loujoursune volont\u00e9&rsquo;de mesure m\u00eame Si la tendance est Subjective et bas\u00e9e sur le v\u00e9cu du client. Il faut que \u00e7a reste mesurable. Il n&rsquo;y aura pas d&rsquo;abandon du quantitatif.<\/li>\n<li>Q&amp;R \u00a73: les Commerciaux deviennent-ils sociologues<\/li>\n<\/ul>\n<p><b>Customer empowerment (Michele Costabile =&gt; SDA Bocconi)<\/b><\/p>\n<ul>\n<li>1. Many faces of CE =&gt; examples such as medlineplus.com edmunds.com trendwatching.com Customer designed products)<\/li>\n<li>2. Threats &amp; opportunities =&gt; more consumer empowered more competition is intense. Customer is more free to choose. Recent HBR article on \u00ab\u00a0peripheral vision\u00a0\u00bb<\/li>\n<li>3. How to face the threats? Manage life cycle from end to end including loyalty. Appear as \u00a0\u00bbfair\u00a0\u00bb company. Leveraging Customer-based reputation =&gt; From word of mouth to word of mouse and even word of eyes. Analysing social networks.<\/li>\n<li>4. Check forum.nokia.com and conceptlabvolvo.com<\/li>\n<li>5. \u00ab\u00a0Upside down\u00a0\u00bb concept by diesel see <a title=\"Diesel upside down\" href=\"http:\/\/diesel.com\" target=\"_blank\" rel=\"noopener noreferrer\">www.diesel.com<\/a><\/li>\n<li>6. \u00ab\u00a03\u00a0\u00bb in uk and Italy = 3-33-333 directors-veejays-reporters<\/li>\n<\/ul>\n<p><b>Rm and Shareholder value: Pr Kaj Storbacka (Nyenrode universiteit-Nths)<\/b><\/p>\n<ul>\n<li>80&rsquo;s: Added Value =&gt; customer sat<\/li>\n<li>90&rsquo;s: Revenue and profit =&gt; cross and up selling customer retention etc.<\/li>\n<li>00&rsquo;s: Cash flow. Customer Portfolio management. Both new and existing relationships<\/li>\n<li>Year 2003: Market to book = 2.5 (vs 1.0 in 1977).<\/li>\n<li>Lary Selden= \u00a0\u00bbwill this customer sink your stock?\u00a0\u00bb<\/li>\n<li>The power today is in the France department, we have to take it like a man and lean Finance speak.<\/li>\n<li>Marketers talk about Busyness (how many campains etc.) Finance people are interested in talking business.<\/li>\n<li>I don&rsquo;t believe in personal relationship, it&rsquo;s about process. A relationship does not have to be personal. It&rsquo;s process work.<\/li>\n<li>Get the balance right between value capture (provider) and value creation (customer).<\/li>\n<li>Must: understand profitability<\/li>\n<li>Almost 50% of clients are not profitable.<\/li>\n<li>2 things are hot for CEO&rsquo;s and CFO&rsquo;S =&gt; risk and profit<\/li>\n<li>Most companies are extremely focussed on one single core business =&gt; No BCG type portfolio management is possible anymore =&gt; Focus on customer portfolio analysis<\/li>\n<li>Pareto does not works for profits (because of negatives). It only works for revenues.<\/li>\n<li><b>Q&amp;A \u00a71<\/b>: Not very practical to measure customer profitability? Should not be done on a customer by customer basis. Remain at statistic level. Evaluate customer base, not to assume that numbers should be perfect. They can&rsquo;t be.<\/li>\n<\/ul>\n<p><b>Pr Zoltan Veres (New data for a better customer knowledge)<\/b><\/p>\n<ul>\n<li>More familiar with B2B markets<\/li>\n<li>=&gt; Transitional versus traditional DB marketing<\/li>\n<li>Soft data= Crucial issue in modern survey techniques. Requires specific semantic measurement scales.<\/li>\n<\/ul>\n<p><b>Josep Alet (experiential and relational approaches) &#8211; Marketingcom.com in Spain<\/b><\/p>\n<ul>\n<li>RM incorporates experential marketing<\/li>\n<li>REM = Customer experience management<\/li>\n<li>Differences are on focus, versus essence<\/li>\n<li>CEM encompasses human senses and feelings<\/li>\n<li>It&rsquo;s the client who decides when and with whom he wants a relationship<\/li>\n<\/ul>\n<p><b>Morad Chibout (EDF-Marketing professionnels)<\/b><\/p>\n<ul>\n<li>Nouvelle orientation =&gt; segmentation par la valeur chez EDF (20-80) .<\/li>\n<li>EDF d\u00e9sormais redevable envers ses actionnaires<\/li>\n<li>EDF va utiliser le RM pour fid\u00e9liser les clients entreprise. Et augmenter L&rsquo;ARPU. Le Net sera au coeur de la strat\u00e9gie avec la forte marque d&rsquo;EDF comme pivot. Multicanal.<\/li>\n<li>Programmes de fid\u00e9lisation: Pas idem air France ou Shell, EDF n&rsquo;en est pas l\u00e0.<\/li>\n<li>Sur le grand public cette d\u00e9marche est en cours d&rsquo;\u00e9laboration aussi.<\/li>\n<li>D\u00e9veloppement d&rsquo;offres \u00e0 VA<\/li>\n<li>Transformer le march\u00e9 d&rsquo;offre en march\u00e9 de demande.<\/li>\n<li>D\u00e9veloppement du client =&gt; Juillet, lancement du gaz =&gt; nouvelles offres de maintenance chaudi\u00e8re gaz par exemple.<\/li>\n<li>Cette d\u00e9marche de RM est fondamentale \u00e0 EDF.<\/li>\n<li>EDF est pr\u00eate \u00e0 affronter la concurrence.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Voici en format \u00ab\u00a0brut de d\u00e9coffrage\u00a0\u00bb mes notes prises sur mon iPAQ lors du colloque organis\u00e9 par Marie Claude Louyot d&rsquo;EDF R&amp;D et Bernard Cova d&rsquo;Euromed, sur le sujet du Marketing Relationnel. Les notes y sont fournies dans le format d&rsquo;origine, en Anglais ou en Fran\u00e7ais selon le pr\u00e9sentateur. Noter plus particuli\u00e8rement les 12 points &hellip;<\/p>\n","protected":false},"author":2,"featured_media":34586,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4072],"tags":[],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colloque EDF R&amp;D sur le marketing relationnel (juin 2006)<\/title>\n<meta name=\"description\" content=\"colloque sur le sujet du Marketing Relationnel. Notes fournies dans le format d&#039;origine, en Anglais ou en Fran\u00e7ais selon le pr\u00e9sentateur.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Colloque EDF R&amp;D sur le marketing relationnel (juin 2006)\" \/>\n<meta property=\"og:description\" content=\"colloque sur le sujet du Marketing Relationnel. Notes fournies dans le format d&#039;origine, en Anglais ou en Fran\u00e7ais selon le pr\u00e9sentateur.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2006-06-14T17:21:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-11T23:40:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"650\" \/>\n\t<meta property=\"og:image:height\" content=\"434\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Colloque EDF R&#038;D sur le marketing relationnel (juin 2006)\",\"datePublished\":\"2006-06-14T17:21:04+00:00\",\"dateModified\":\"2020-03-11T23:40:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/\"},\"wordCount\":1551,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/06\\\/29190230281_52c8ebea6f_c.jpg\",\"articleSection\":[\"Marketing &amp; Innovation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/\",\"name\":\"Colloque EDF R&D sur le marketing relationnel (juin 2006)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/06\\\/29190230281_52c8ebea6f_c.jpg\",\"datePublished\":\"2006-06-14T17:21:04+00:00\",\"dateModified\":\"2020-03-11T23:40:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"colloque sur le sujet du Marketing Relationnel. Notes fournies dans le format d'origine, en Anglais ou en Fran\u00e7ais selon le pr\u00e9sentateur.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/06\\\/29190230281_52c8ebea6f_c.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/06\\\/29190230281_52c8ebea6f_c.jpg\",\"width\":650,\"height\":434,\"caption\":\"marketing relationnel\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/06\\\/14\\\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Colloque EDF R&#038;D sur le marketing relationnel (juin 2006)\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d&#039;infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Colloque EDF R&D sur le marketing relationnel (juin 2006)","description":"colloque sur le sujet du Marketing Relationnel. Notes fournies dans le format d'origine, en Anglais ou en Fran\u00e7ais selon le pr\u00e9sentateur.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/","og_locale":"fr_FR","og_type":"article","og_title":"Colloque EDF R&D sur le marketing relationnel (juin 2006)","og_description":"colloque sur le sujet du Marketing Relationnel. Notes fournies dans le format d'origine, en Anglais ou en Fran\u00e7ais selon le pr\u00e9sentateur.","og_url":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2006-06-14T17:21:04+00:00","article_modified_time":"2020-03-11T23:40:13+00:00","og_image":[{"width":650,"height":434,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Colloque EDF R&#038;D sur le marketing relationnel (juin 2006)","datePublished":"2006-06-14T17:21:04+00:00","dateModified":"2020-03-11T23:40:13+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/"},"wordCount":1551,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c.jpg","articleSection":["Marketing &amp; Innovation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/","url":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/","name":"Colloque EDF R&D sur le marketing relationnel (juin 2006)","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c.jpg","datePublished":"2006-06-14T17:21:04+00:00","dateModified":"2020-03-11T23:40:13+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"colloque sur le sujet du Marketing Relationnel. Notes fournies dans le format d'origine, en Anglais ou en Fran\u00e7ais selon le pr\u00e9sentateur.","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/06\/29190230281_52c8ebea6f_c.jpg","width":650,"height":434,"caption":"marketing relationnel"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/06\/14\/colloque-edf-rd-sur-le-marketing-relationnel-juin-2006\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Colloque EDF R&#038;D sur le marketing relationnel (juin 2006)"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d&#039;infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/34586"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}