{"id":618,"date":"2008-05-19T17:33:50","date_gmt":"2008-05-19T17:33:50","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=618"},"modified":"2020-09-18T06:45:19","modified_gmt":"2020-09-18T04:45:19","slug":"marketing-intelligence-collective","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/","title":{"rendered":"L’ouvrage du sans-culotte du marketing 2.0 et de l’intelligence collective"},"content":{"rendered":"

Le marketing (rebaptis\u00e9 2.0) et intelligence collective peuvent faire bon m\u00e9nage. Il y a des sujets de fond qui mettent parfois des ann\u00e9es \u00e0 trouver leur public. Celui de l’\u00e9volution (devrait-on dire r\u00e9volution ?) du marketing en fait partie. Nos lecteurs en sont familiers et ce depuis d\u00e9j\u00e0 plus d’une dizaine d’ann\u00e9es. Et voici qu’un livre – en gestation sur le blog le marketingisdead depuis environ un an d\u00e9j\u00e0 – vient de sortir sous l’excellent label \u00ab M.21 \u00bb \u00e9ditions, d\u00e9j\u00e0 responsable de nombre d’ouvrages visionnaires (r\u00e9seaux sociaux, Wikis, g\u00e9n\u00e9ration participation, blogs, intelligence collective etc.)<\/em><\/p>\n

L’ouvrage du sans-culotte du marketing 2.0 et de l’intelligence collective<\/h2>\n
\"marketing<\/a>
Fran\u00e7ois Laurent, le sans culotte du marketing 2.0 et de l’intelligence collective<\/figcaption><\/figure>\n

Je veux parler du dernier ouvrage de notre ami et confr\u00e8re Fran\u00e7ois Laurent, intitul\u00e9 \u00ab le marketing 2.0, l’intelligence collective \u00bb (23.00 \u20ac, 250 pages) et pr\u00e9fac\u00e9 par Pierre Bellanger, pr\u00e9sident fondateur de Skyrock (acheter ici chez Amazon, pour 21.85 \u20ac seulement \u00e0 l’adresse: http:\/\/www.amazon.fr\/Marketing-2-0-Lintelligence-Fran%C3%A7ois-Laurent\/dp\/2916260234<\/a> )<\/p>\n

On y trouvera, avec les derniers exemples les mieux document\u00e9s, chiffres et r\u00e9f\u00e9rences, tous les \u00e9l\u00e9ments d\u00e9sir\u00e9s par le marketeur qui cherche \u00e0 remettre en cause sa discipline, et qui d\u00e9sire faire un lien entre les \u00e9volutions structurelles du marketing et de ses \u00ab objets \u00bb avec les ph\u00e9nom\u00e8nes plus r\u00e9cents de la participation, souvent d\u00e9crits comme 2.0 en r\u00e9f\u00e9rence \u00e0 O’Reilly (d’o\u00f9 le titre marketing 2.0, car lui aussi est transform\u00e9 par cette vague participative).<\/p>\n

Dans le chapitre un, Fran\u00e7ois y d\u00e9crit les raisons sous-jacentes du ph\u00e9nom\u00e8ne participatif. D’une part, la bipolarisation de la soci\u00e9t\u00e9 avec une \u00ab fracture sociale \u00bb persistante, mais o\u00f9 les comportements d’achats ne r\u00e9pondent plus forc\u00e9ment au sch\u00e9ma classique li\u00e9 aux cat\u00e9gories socioprofessionnelles traditionnelles. Deuxi\u00e8mement, des \u00ab cibles \u00bb (le vocabulaire guerrier \u00e9tant en lui-m\u00eame un symbole) qui \u00e9chappent aux logiques pr\u00e9d\u00e9finies : \u00eatre versus avoir. Troisi\u00e8mement, des marques qui sont remises en cause, jusqu’au ph\u00e9nom\u00e8ne \u00ab no logo \u00bb d\u00e9crit par Naomi Klein (http:\/\/www.naomiklein.org\/no-logo<\/a>). Quatri\u00e8mement, l’amplification du mouvement de reprise en main de l’\u00e9conomie par le consommateur via le Web 2.0. Cinqui\u00e8mement, la remise en cause postmoderne de la notion de progr\u00e8s. Car, citons l’auteur \u00ab ce n’est certes pas le Web 2.0 qui a provoqu\u00e9 la suspicion grandissant des consommateurs \u00e0 l’\u00e9gard des marques ; mais il lui permet simplement de s’exprimer ! \u00bb Simplement, certes, mais efficacement \u00e9galement.<\/p>\n

Voil\u00e0 une \u00e9volution bien r\u00e9volutionnaire, \u00e0 l’image de l’auteur qui bien que co-pr\u00e9sident de l’Adetem (l’une des deux associations fran\u00e7aises du marketing) n’h\u00e9site pas \u00e0 clamer que le marketing est mort (http:\/\/www.marketingisdead.net<\/a>). Le marketing est mort, donc que vive le marketing !<\/p>\n","protected":false},"excerpt":{"rendered":"

Il y a des sujets de fond qui mettent parfois des ann\u00e9es \u00e0 trouver leur public. Celui de l’\u00e9volution (devrait-on dire r\u00e9volution ?) du marketing en fait partie. Nos lecteurs en sont familiers et ce depuis d\u00e9j\u00e0 plus d’une dizaine d’ann\u00e9es. Et voici qu’un livre – en gestation sur le blog le marketingisdead depuis environ un an d\u00e9j\u00e0 – vient de sortir sous l’excellent label \u00ab M.21 \u00bb \u00e9ditions, d\u00e9j\u00e0 responsable de nombre d’ouvrages visionnaires (r\u00e9seaux sociaux, Wikis, g\u00e9n\u00e9ration participation, blogs, intelligence collective etc. Voir la liste sur le site de M21 \u00e9ditions \u00e0 l’adresse : http:\/\/www.m21editions.com\/fr\/livres.shtml) dont nous avons en leur temps relay\u00e9 ici ou l\u00e0 la sortie.<\/p>\n","protected":false},"author":2,"featured_media":56854,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[248],"tags":[],"class_list":["post-618","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-livres-marketing"],"yoast_head":"\nL'ouvrage du sans-culotte du marketing 2.0 et de l'intelligence collective<\/title>\n<meta name=\"description\" content=\"Le marketing (rebaptis\u00e9 2.0) et intelligence collective peuvent faire bon m\u00e9nage. Certains sujets de fond qui m\u00e9ritent de trouver leur public\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'ouvrage du sans-culotte du marketing 2.0 et de l'intelligence collective\" \/>\n<meta property=\"og:description\" content=\"Le marketing (rebaptis\u00e9 2.0) et intelligence collective peuvent faire bon m\u00e9nage. Certains sujets de fond qui m\u00e9ritent de trouver leur public\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2008-05-19T17:33:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-09-18T04:45:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/05\/jumpstory-download20200918-044307.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"352\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"L’ouvrage du sans-culotte du marketing 2.0 et de l’intelligence collective\",\"datePublished\":\"2008-05-19T17:33:50+00:00\",\"dateModified\":\"2020-09-18T04:45:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/\"},\"wordCount\":506,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/05\\\/jumpstory-download20200918-044307.jpg\",\"articleSection\":[\"livres marketing\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/\",\"name\":\"L'ouvrage du sans-culotte du marketing 2.0 et de l'intelligence collective\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/05\\\/jumpstory-download20200918-044307.jpg\",\"datePublished\":\"2008-05-19T17:33:50+00:00\",\"dateModified\":\"2020-09-18T04:45:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Le marketing (rebaptis\u00e9 2.0) et intelligence collective peuvent faire bon m\u00e9nage. Certains sujets de fond qui m\u00e9ritent de trouver leur public\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/05\\\/jumpstory-download20200918-044307.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/05\\\/jumpstory-download20200918-044307.jpg\",\"width\":520,\"height\":352,\"caption\":\"ervf\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2008\\\/05\\\/19\\\/marketing-intelligence-collective\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L’ouvrage du sans-culotte du marketing 2.0 et de l’intelligence collective\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'ouvrage du sans-culotte du marketing 2.0 et de l'intelligence collective","description":"Le marketing (rebaptis\u00e9 2.0) et intelligence collective peuvent faire bon m\u00e9nage. Certains sujets de fond qui m\u00e9ritent de trouver leur public","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/","og_locale":"fr_FR","og_type":"article","og_title":"L'ouvrage du sans-culotte du marketing 2.0 et de l'intelligence collective","og_description":"Le marketing (rebaptis\u00e9 2.0) et intelligence collective peuvent faire bon m\u00e9nage. Certains sujets de fond qui m\u00e9ritent de trouver leur public","og_url":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2008-05-19T17:33:50+00:00","article_modified_time":"2020-09-18T04:45:19+00:00","og_image":[{"width":520,"height":352,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/05\/jumpstory-download20200918-044307.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"L’ouvrage du sans-culotte du marketing 2.0 et de l’intelligence collective","datePublished":"2008-05-19T17:33:50+00:00","dateModified":"2020-09-18T04:45:19+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/"},"wordCount":506,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/05\/jumpstory-download20200918-044307.jpg","articleSection":["livres marketing"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/","url":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/","name":"L'ouvrage du sans-culotte du marketing 2.0 et de l'intelligence collective","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/05\/jumpstory-download20200918-044307.jpg","datePublished":"2008-05-19T17:33:50+00:00","dateModified":"2020-09-18T04:45:19+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Le marketing (rebaptis\u00e9 2.0) et intelligence collective peuvent faire bon m\u00e9nage. Certains sujets de fond qui m\u00e9ritent de trouver leur public","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/05\/jumpstory-download20200918-044307.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/05\/jumpstory-download20200918-044307.jpg","width":520,"height":352,"caption":"ervf"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/19\/marketing-intelligence-collective\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"L’ouvrage du sans-culotte du marketing 2.0 et de l’intelligence collective"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=618"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/56854"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}