{"id":608,"date":"2008-05-14T12:36:20","date_gmt":"2008-05-14T12:36:20","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=608"},"modified":"2023-09-27T08:58:55","modified_gmt":"2023-09-27T06:58:55","slug":"social-media-2","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/05\/14\/social-media-2\/","title":{"rendered":"Le Social Media c’est Facebook, Linkedin, les blogs etc."},"content":{"rendered":"

Le Social Media, finalement, c’est quoi ? A force d’en entendre parler et utiliser \u00e0 toutes les sauces, cette notion est souvent mal appr\u00e9hend\u00e9e par les personnes ou les entreprises qui veulent s’y essayer.<\/p>\n

Le Social Media c’est Facebook, Linkedin, les blogs etc.<\/h2>\n
\"Le<\/a>
Le Social Media c’est Facebook, Linkedin, les blogs etc.<\/figcaption><\/figure>\n

Par cons\u00e9quent, le Social Media, c’est Facebook, LinkedIn, les blogs, les fils RSS, les Podcasts, Second Life, Flickr, les wikis… ou plus simplement, c’est une conversation qui utilise les outils indiqu\u00e9s ci-avant pour progresser. <\/strong><\/p>\n

C’est une conversation entre les clients, les employ\u00e9s, les investisseurs, les concurrents … tout ceux qui veulent participer, en somme.<\/p>\n

Cette conversation a la particularit\u00e9 de ne pas \u00eatre organis\u00e9e, d’\u00e9chapper \u00e0 tout contr\u00f4le et de ne pas faire partie d’un message top-down, orchestr\u00e9 par la marque, par exemple.<\/p>\n

Lorsqu’une marque veut se joindre \u00e0 une conversation, elle doit \u00eatre pr\u00e9sente sur le long terme, en commen\u00e7ant par \u00e9couter <\/strong>(discr\u00e8tement). En \u00e9coutant, on apprend.<\/strong> Ceci est primordial, car ce n’est plus la marque qui impose son produit dans sa totalit\u00e9, mais les clients qui mod\u00e8lent le produit en fonction de leurs besoins.<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/05\/marketing-2007.pdf<\/p>\n

Il faut savoir qu’aujourd’hui, le march\u00e9 est<\/strong> la conversation et que ce march\u00e9 est constitu\u00e9 d’\u00eatres humains, pas de parts de march\u00e9 ou de donn\u00e9es d\u00e9mographiques. Cette conversation, au travers d’internet, se propage \u00e0 la vitesse de l’\u00e9clair comme il n’\u00e9tait pas possible de le faire avec les Mass Media (pour plus d’information, t\u00e9l\u00e9chargez<\/a> – gratuitement mon Livre Blanc du Marketing 2007, p. 12 \u00e0 20). Le march\u00e9 est donc plus intelligent (il sait quel produit est recommand\u00e9, quel produit \u00e9viter,…) plus inform\u00e9 et plus organis\u00e9.<\/p>\n

Les entreprises doivent donc quitter leur tour d’ivoire et redescendre au niveau du consommateur, d’o\u00f9 la n\u00e9cessit\u00e9 d’\u00e9couter attentivement, de veiller leur march\u00e9 et de cr\u00e9er des relations avec lui. En plus, pour engendrer la discussion, les marques ou entreprises doivent dire quelque chose, elles doivent ouvrir leurs portes et devenir plus transparente, pour permettre le retour d’information.<\/p>\n

En conclusion, nous pouvons dire que le Social Media est une toute nouvelle approche de la compr\u00e9hension du march\u00e9 plus qu’un nouveau moyen de communication.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Social Media, finalement, c’est quoi ? A force d’en entendre parler et utiliser \u00e0 toutes les sauces, cette notion est souvent mal appr\u00e9hend\u00e9e par les personnes ou les entreprises qui veulent s’y essayer. Le Social Media c’est Facebook, Linkedin, les blogs etc. Par cons\u00e9quent, le Social Media, c’est Facebook, LinkedIn, les blogs, les fils …<\/p>\n","protected":false},"author":14,"featured_media":44754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nLe Social Media c'est Facebook, Linkedin, les blogs etc.<\/title>\n<meta name=\"description\" content=\"Le Social Media, finalement, c'est quoi ? 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