{"id":60702,"date":"2021-01-04T09:10:39","date_gmt":"2021-01-04T08:10:39","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=60702"},"modified":"2023-05-22T18:50:02","modified_gmt":"2023-05-22T16:50:02","slug":"glossaire-critique-marketing-b2b","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2021\/01\/04\/glossaire-critique-marketing-b2b\/","title":{"rendered":"Un glossaire critique du marketing B2B (et B2C)"},"content":{"rendered":"<p><em>Un <a href=\"https:\/\/visionarymarketing.com\/fr\/glossaire-critique-du-marketing-b2b\/\">glossaire critique du marketing B2B<\/a> nous permet d&rsquo;ouvrir l&rsquo;ann\u00e9e 2021, que nous souhaitons bonne \u00e0 nos lecteurs. Ce glossaire, nous le pr\u00e9parons depuis quelques mois et le voici qui se construit sous les yeux des lecteurs. Il s&rsquo;agit d&rsquo;un travail qui va se poursuivre tout au long des prochains mois et qui va s&rsquo;enrichir de nouvelles entr\u00e9es, d\u00e9finitions et points de vue critiques au fur et \u00e0 mesure.<br \/>\n<\/em><\/p>\n<h2>Le glossaire critique du marketing B2B (et B2C) de Visionary Marketing<\/h2>\n<figure id=\"attachment_59375\" aria-describedby=\"caption-attachment-59375\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-59375\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/09\/jumpstory-download20201110-215547.jpg\" alt=\"CRM : Inbenta r\u00e9invente la foire aux questions (FAQ)\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/09\/jumpstory-download20201110-215547.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/09\/jumpstory-download20201110-215547-459x300.jpg 459w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-59375\" class=\"wp-caption-text\">Le glossaire critique du marketing B2B<\/figcaption><\/figure>\n<p>Notre glossaire critique du B2B de Visionary Marketing a pour but d&rsquo;apporter des d\u00e9finitions utiles sur les principaux concepts du marketing B2B en les compl\u00e9tant d&rsquo;analyses critiques.<\/p>\n<p><iframe title=\"[Fr] Annonce du glossaire critique du marketing B2B\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/nmqgnK4nIDE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Pourquoi un glossaire critique du marketing B2B ? Chaque mot compte dans cette question.<\/p>\n<p>Le marketing a d\u00e9j\u00e0 beaucoup de glossaires. Nous n&rsquo;avons pas voulu ajouter un glossaire de plus pour le plaisir de faire du r\u00e9f\u00e9rencement, mais nous avons voulu apporter des r\u00e9ponses pr\u00e9cises, les plus d\u00e9taill\u00e9es et fouill\u00e9es possibles, \u00e0 des questions que se posent les professionnels et les \u00e9tudiants en Marketing.<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/fr\/glossaire-critique-du-marketing-b2b\/\"><img decoding=\"async\" class=\"aligncenter wp-image-60705 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/bouton-glossaire.png\" alt=\"\" width=\"450\" height=\"75\" \/><\/a><\/p>\n<p><!--more-->En outre, nous avons tent\u00e9 d&rsquo;apporter un regard critique, \u00e0 l&rsquo;aune de notre exp\u00e9rience du terrain, qui ne soit pas une simple redite de ce qui existe d\u00e9j\u00e0. Or, il existe tr\u00e8s peu de litt\u00e9rature de bon niveau sur le marketing B2B.<\/p>\n<p>Au vu de l&rsquo;angle g\u00e9n\u00e9ral de Visionary Marketing il nous a donc sembl\u00e9 int\u00e9ressant de centrer le d\u00e9bat autour de cette branche du marketing, sur laquelle nous avons d\u00e9j\u00e0 abondamment \u00e9crit.<\/p>\n<p>Bien entendu, il n&rsquo;\u00e9tait pas possible de r\u00e9diger un glossaire sur les termes principaux du marketing B2B sans revenir sur <a href=\"https:\/\/visionarymarketing.com\/fr\/glossaire\/marketing-fondamental-b2b\/\">les fondamentaux du marketing<\/a> en B2C.<\/p>\n<p>Partout o\u00f9 cela \u00e9tait n\u00e9cessaire, nous avons donc d\u00e9fini aussi les termes B2C correspondants afin d&rsquo;offrir une comparaison de d\u00e9finitions, d&rsquo;approches et d&rsquo;analyses.<\/p>\n<p>Le glossaire critique du marketing B2B est mis \u00e0 jour au fur et \u00e0 mesure, en anglais et en fran\u00e7ais.<\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/fr\/glossaire-critique-du-marketing-b2b\/\"><img decoding=\"async\" class=\"aligncenter wp-image-60705 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/bouton-glossaire.png\" alt=\"\" width=\"450\" height=\"75\" \/><\/a><\/p>\n<p>N&rsquo;h\u00e9sitez pas \u00e0 nous sugg\u00e9rer des termes \u00e0 d\u00e9finir <a href=\"https:\/\/visionarymarketing.com\/fr\/contacter-visionary-marketing\/\">en nous \u00e9crivant ici<\/a><\/p>\n<div itemscope itemtype=\"http:\/\/schema.org\/AudioObject\"><meta itemprop=\"name\" content=\"Un glossaire critique du marketing B2B (et B2C)\" \/><meta itemprop=\"uploadDate\" content=\"2021-01-04T09:10:39+01:00\" \/><meta itemprop=\"encodingFormat\" content=\"audio\/mpeg\" \/><meta itemprop=\"duration\" content=\"PT6M49S\" \/><meta itemprop=\"description\" content=\"Un glossaire critique du marketing B2B nous permet d&#039;ouvrir l&#039;ann\u00e9e 2021, que nous souhaitons bonne \u00e0 nos lecteurs. Ce glossaire, nous le pr\u00e9parons depuis quelques mois et le voici qui se construit sous les yeux des lecteurs. Il s&#039;agit d&#039;un travail q...\" \/><meta itemprop=\"contentUrl\" content=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/annonce-glossaire-2021.mp3\" \/><meta itemprop=\"contentSize\" content=\"9.4\" \/><div class=\"powerpress_player\" id=\"powerpress_player_1077\"><audio class=\"wp-audio-shortcode\" id=\"audio-60702-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/annonce-glossaire-2021.mp3?_=1\" \/><a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/annonce-glossaire-2021.mp3\">https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/annonce-glossaire-2021.mp3<\/a><\/audio><\/div><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/annonce-glossaire-2021.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/visionarymarketing.com\/fr\/\/?powerpress_pinw=60702-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/annonce-glossaire-2021.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"annonce-glossaire-2021.mp3\">Download<\/a> (Duration: 6:49 &#8212; 9.4MB)<\/p><p class=\"powerpress_links powerpress_subscribe_links\">Subscribe: <a href=\"https:\/\/itunes.apple.com\/us\/podcast\/visionarymarketing-les-interviews\/id731295319?mt=2&amp;ls=1#episodeGuid=https%3A%2F%2Fvisionarymarketing.com%2F%3Fp%3D60702\" class=\"powerpress_link_subscribe powerpress_link_subscribe_itunes\" target=\"_blank\" title=\"Subscribe on Apple Podcasts\" rel=\"nofollow\">Apple Podcasts<\/a> | <a href=\"https:\/\/open.spotify.com\/show\/52VnZ1mhVSnDs4tQOx7Vuc\" class=\"powerpress_link_subscribe powerpress_link_subscribe_spotify\" target=\"_blank\" title=\"Subscribe on Spotify\" rel=\"nofollow\">Spotify<\/a> | <a href=\"https:\/\/subscribeonandroid.com\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_android\" target=\"_blank\" title=\"Subscribe on Android\" rel=\"nofollow\">Android<\/a> | <a href=\"https:\/\/visionarymarketing.com\/fr\/feed\/podcast\/\" class=\"powerpress_link_subscribe powerpress_link_subscribe_rss\" target=\"_blank\" title=\"Subscribe via RSS\" rel=\"nofollow\">RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Un glossaire critique du marketing B2B nous permet d&rsquo;ouvrir l&rsquo;ann\u00e9e 2021, que nous souhaitons bonne \u00e0 nos lecteurs. Ce glossaire, nous le pr\u00e9parons depuis quelques mois et le voici qui se construit sous les yeux des lecteurs. Il s&rsquo;agit d&rsquo;un travail qui va se poursuivre tout au long des prochains mois et qui va s&rsquo;enrichir &hellip;<\/p>\n","protected":false},"author":2,"featured_media":59858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-60702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un glossaire critique du marketing B2B (et B2C)<\/title>\n<meta name=\"description\" content=\"Un glossaire critique du marketing B2B nous permet d&#039;ouvrir l&#039;ann\u00e9e 2021, que nous souhaitons bonne \u00e0 nos lecteurs. 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Ce glossaire, nous le pr\u00e9parons depuis\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2021\/01\/04\/glossaire-critique-marketing-b2b\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-04T08:10:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-22T16:50:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2017\/05\/jumpstory-download20201127-084446-e1606466982824.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Un glossaire critique du marketing B2B (et B2C)\",\"datePublished\":\"2021-01-04T08:10:39+00:00\",\"dateModified\":\"2023-05-22T16:50:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/\"},\"wordCount\":403,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/jumpstory-download20201127-084446-e1606466982824.jpg\",\"articleSection\":[\"Marketing &amp; Innovation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/\",\"name\":\"Un glossaire critique du marketing B2B (et B2C)\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2021\\\/01\\\/04\\\/glossaire-critique-marketing-b2b\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/jumpstory-download20201127-084446-e1606466982824.jpg\",\"datePublished\":\"2021-01-04T08:10:39+00:00\",\"dateModified\":\"2023-05-22T16:50:02+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Un glossaire critique du marketing B2B nous permet d'ouvrir l'ann\u00e9e 2021, que nous souhaitons bonne \u00e0 nos lecteurs. 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