{"id":6041,"date":"2012-03-20T08:15:00","date_gmt":"2012-03-20T08:15:00","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=6041"},"modified":"2024-04-26T09:24:15","modified_gmt":"2024-04-26T07:24:15","slug":"open-graph-facebook","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/03\/20\/open-graph-facebook\/","title":{"rendered":"Open Graph de Facebook : acc\u00e9l\u00e9rateur du Web sous le feu des critiques"},"content":{"rendered":"

L’ Open Graph de Facebook est un v\u00e9ritable acc\u00e9l\u00e9rateur du Web. Mais cela ne doit pas faire oublier les critiques. Antoine Spadoni<\/span> a pr\u00e9sent\u00e9 ce matin au club Solomo de Skema<\/a> Business School \u00e0 Paris. Il est l\u2019\u00e9diteur de SocialShaker<\/a> qui est une application qui sert 60 millions de fans \u00e0 aujourd\u2019hui. Le travail de SocialShaker<\/a> en ce moment est d\u00e9di\u00e9 \u00e0 l\u2019accessibilit\u00e9 des applications Facebook<\/a> depuis des appareils mobiles.<\/em><\/p>\n

Open Graph de Facebook : acc\u00e9l\u00e9rateur du Web sous le feu des critiques<\/h2>\n
\"Open
Open Graph de Facebook : acc\u00e9l\u00e9rateur du Web sous le feu des critiques<\/figcaption><\/figure>\n

<\/p>\n

\"Open<\/a>Facebook, la plupart des gens le connaissent dans ses actions de partage volontaire, mais ce qui a chang\u00e9 depuis quelque temps d\u00e9j\u00e0, c\u2019est l\u2019interaction avec des pages de marques – <\/strong>qui d\u2019ailleurs viennent elles aussi de changer comme on peut le voir sur celle d\u2019Orange<\/a> (transparence : dont je suis le directeur du Web). \u201cLa r\u00e9volution, c\u2019est le partage automatique et sans friction<\/strong>\u201d a expliqu\u00e9 Antoine ; \u201cd\u00e8s qu\u2019on a donn\u00e9 les droits \u00e0 une application de publier sur votre profil, le partage sera automatique\u201d (comme avec <\/strong>Deezer par exemple, que les clients Orange Internet peuvent coupler avec leur abonnement standard ou fibre).<\/p>\n

pas de chance \u2026 \u00e7a marche surtout sur le desktop<\/h3>\n

\u00ab\u00a0Le probl\u00e8me c\u2019est que \u00e7a marche depuis un desktop, mais 45% des utilisateurs ont un acc\u00e8s mobile \u00e0 Facebook<\/strong>\u201d pr\u00e9cise Antoine Spadoni. Or, d\u00e9sormais, \u201cvia le HTML5<\/span> sur applis mobiles<\/strong>, il est possible d\u2019acc\u00e9der \u00e0 l\u2019Open Graph<\/a> via un appareil mobile, et tout sera partag\u00e9 de la m\u00eame mani\u00e8re<\/strong>\u201d. Voil\u00e0 une bonne nouvelle qui va permettre enfin de rendre Facebook intelligent sur un mobile \u2026 il y avait du travail !<\/p>\n

l\u2019exemple de soundcloud<\/a> \u2026 et des \u00e9diteurs de jeux<\/h3>\n

Exemple : Soundcloud<\/a> : toutes les actions (lire, aimer un morceau, suivre un utilisateur etc.) se publient au travers de la \u201ctimeline<\/a>\u201d, aussi bien sur leur application native, l\u2019application Facebook ou le Facebook pour Desktop.<\/p>\n

\u201cTous les \u00e9diteurs de jeux sont notamment en train de faire \u00e9voluer leurs applications dans ce sens\u201d a pr\u00e9cis\u00e9 Antoine, montrant ainsi l\u2019importance de cette nouveaut\u00e9 .<\/p>\n

Autre exemple de HTML5 : http:\/\/www.audiovroom.com\/ qui va voir tous les titres \u00e9cout\u00e9s et qui va agr\u00e9ger une radio sociale, partageable avec tous ses amis. L\u2019aboutissement de ce qui fut lanc\u00e9 par l\u2019antique Pandora il y a plus de 6 ans ! (on verra au passage que Visionary Marketing avait vu le vent venir<\/span> et qu\u2019il porte bien son nom !)<\/p>\n

\"image\"<\/a><\/p>\n

Les critiques \u2026<\/h3>\n

Les critiques cependant sont nombreuses, y-compris parmi les observateurs des m\u00e9dias sociaux, qui reprochent \u00e0 ces syst\u00e8mes de partage automatique de tuer l\u2019id\u00e9e de partage puisque le choix en est absent<\/a>. Trop de partage tue le partage \u2026<\/p>\n

The Guardian<\/a> (parmi d\u2019autres) a cependant su en tirer profit, en passant de 0 \u00e0 3.9 million d\u2019utilisateurs actifs en 5 mois gr\u00e2ce \u00e0 l\u2019Open Graph<\/a> !<\/p>\n

et Antoine de conclure : \u201cC\u2019est vraiment nouveau et c\u2019\u00e9tait inenvisageable il y a \u00e0 peine 6 mois, de pouvoir int\u00e9grer les m\u00e9caniques de partage au sein des applications Facebook<\/strong>\u201d.\u00a0 Comme quoi le petit monde des m\u00e9dias sociaux bouge tr\u00e8s vite ; et nous n\u2019avons encore rien vu !<\/p>\n","protected":false},"excerpt":{"rendered":"

Antoine Spadoni a pr\u00e9sent\u00e9 ce matin au club Solomo de Skema Business School \u00e0 Paris. Il est l\u2019\u00e9diteur de SocialShaker qui est une application qui sert 60 millions de fans \u00e0 aujourd\u2019hui. Le travail de SocialShaker en ce moment est d\u00e9di\u00e9 \u00e0 l\u2019accessibilit\u00e9 des applications Facebook depuis des appareils mobiles.<\/p>\n

Facebook, la plupart des gens le connaissent dans ses actions de partage volontaire, mais ce qui a chang\u00e9 depuis quelque temps d\u00e9j\u00e0, c\u2019est l\u2019interaction avec des pages de marques – qui d\u2019ailleurs viennent elles aussi de changer comme on peut le voir sur celle d\u2019Orange (transparence : dont je suis le directeur du Web). \u201cLa r\u00e9volution, c\u2019est le partage automatique et sans friction\u201d a expliqu\u00e9 Antoine ; \u201cd\u00e8s qu\u2019on a donn\u00e9 les droits \u00e0 une application de publier sur votre profil, le partage sera automatique\u201d (comme avec Deezer par exemple, que les clients Orange Internet peuvent coupler avec leur abonnement standard ou fibre).<\/p>\n","protected":false},"author":2,"featured_media":59579,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-6041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nOpen Graph de Facebook : acc\u00e9l\u00e9rateur du Web sous le feu des critiques<\/title>\n<meta name=\"description\" content=\"L' Open Graph de Facebook est un v\u00e9ritable acc\u00e9l\u00e9rateur du Web. 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