{"id":5992,"date":"2012-03-15T08:15:00","date_gmt":"2012-03-15T08:15:00","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=5992"},"modified":"2021-03-14T19:11:36","modified_gmt":"2021-03-14T18:11:36","slug":"ecommerce-et-innovation-vers-laffiliation-equitable","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/03\/15\/ecommerce-et-innovation-vers-laffiliation-equitable\/","title":{"rendered":"Ecommerce et innovation : vers l&rsquo;affiliation \u00e9quitable"},"content":{"rendered":"<p><em><span style=\"color: #646b86;\">L&rsquo;affiliation \u00e9quitable, est-ce possible ? En ce d\u00e9but mars 2012 je recevais Fran\u00e7ois Deltour pour parler d\u2019innovation dans le march\u00e9 de l\u2019affiliation, un secteur auquel je m\u2019int\u00e9resse depuis le d\u00e9but, dans les ann\u00e9es 99-2000. Or ce march\u00e9 a \u00e9t\u00e9 quelque peu d\u00e9voy\u00e9 nous explique Fran\u00e7ois, DG et co-fondateur de <a href=\"https:\/\/www.effiliation.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">effiliation<\/a>, un des leaders du secteur (transparence : je suis client d\u2019effiliation). Peu \u00e0 peu le march\u00e9 s&rsquo;est professionnalis\u00e9 et certains acteurs en ont plus profit\u00e9 que d&rsquo;autres. Mais Fran\u00e7ois ne souhaite pas en rester l\u00e0 et il lance avec sa <a href=\"https:\/\/visionarymarketing.com\/fr\/2018\/12\/e-commerce-allemagne\/\">soci\u00e9t\u00e9<\/a> <span class=\"removed_link\" title=\"http:\/\/affiliation-equitable.com\/\">une nouvelle forme d\u2019affiliation, plus \u00e9quitable<\/span>, qui permettra de relancer ce march\u00e9.<\/span><\/em><\/p>\n<h2>Ecommerce et innovation : vers l&rsquo;affiliation \u00e9quitable<\/h2>\n<figure id=\"attachment_61153\" aria-describedby=\"caption-attachment-61153\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-61153 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243.jpg\" alt=\"Ecommerce et innovation : vers l'affiliation \u00e9quitable\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2021\/01\/jumpstory-download20210125-072243-459x300.jpg 459w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-61153\" class=\"wp-caption-text\">Ecommerce et innovation : vers l&rsquo;affiliation \u00e9quitable ?<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<p><span style=\"color: #000000;\">Voici en quelques points la probl\u00e9matique de l\u2019affiliation : <\/span><\/p>\n<ol>\n<li><span style=\"color: #000000;\">les internautes passent par divers sites avant de r\u00e9aliser un achat, jusque 11 sites pour des voyages en ligne, mais 5 sites environ en moyenne pour tous les secteurs ;<\/span><\/li>\n<li><span style=\"color: #000000;\">malgr\u00e9 cela, le syst\u00e8me d\u2019affiliation classique ne permet pas de r\u00e9mun\u00e9rer \u00e9quitablement les sites de contenu en amont, qui pourtant font tout le travail de cr\u00e9ation du contenu ;<\/span><\/li>\n<li><span style=\"color: #000000;\">l\u2019<span class=\"removed_link\" title=\"http:\/\/affiliation-equitable.com\/\">affiliation \u00e9quitable<\/span> se propose de r\u00e9tablir plus de justesse dans le partage des revenus ;<\/span><\/li>\n<li><span style=\"color: #000000;\">une des mani\u00e8res de r\u00e9aliser cela est de fournir des contenus sponsoris\u00e9s aux sites de contenu ; <\/span><\/li>\n<li><span style=\"color: #000000;\">ceci permettra notamment de contre balancer les tr\u00e8s faibles taux de clics sur les banni\u00e8res ainsi que le fait que ces clics proviennent d\u2019une proportion tr\u00e8s faible d\u2019internautes (3% qui g\u00e9n\u00e8re 70% des clics en moyenne)<\/span><\/li>\n<\/ol>\n<p><iframe title=\"[Fr] l&#039;affiliation \u00e9quitable par Fran\u00e7ois Deltour (effiliation)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/6Jk_QbBLKfY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<div><\/div>\n<p><span style=\"color: #000000;\">De quoi relancer l\u2019affiliation et redonner de l\u2019espoir \u00e0 ceux qui triment dur pour cr\u00e9er du contenu int\u00e9ressant et obtenir une juste r\u00e9mun\u00e9ration de leur travail et de leurs recommandations. Il est cependant \u00e0 noter qu\u2019une des caract\u00e9ristiques des producteurs de contenus est leur ind\u00e9pendance, ce qui rend l\u2019acceptabilit\u00e9 des contenus promotionnels plus complexe; peut-\u00eatre aussi que ces producteurs de contenus pourraient aussi \u00eatre eux-m\u00eames r\u00e9mun\u00e9r\u00e9s pour ces contenus qu\u2019ils g\u00e9n\u00e8rent, apr\u00e8s tout, ce ne serait pas une mauvaise id\u00e9e \u2026<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En ce d\u00e9but mars 2012 je recevais Fran\u00e7ois Deltour pour parler d\u2019innovation dans le march\u00e9 de l\u2019affiliation, un secteur auquel je m\u2019int\u00e9resse depuis le d\u00e9but, dans les ann\u00e9es 99-2000. Or ce march\u00e9 a \u00e9t\u00e9 quelque peu d\u00e9voy\u00e9 nous explique Fran\u00e7ois, DG et co-fondateur de effiliation, un des leaders du secteur (transparence : je suis client d\u2019effiliation). Peu \u00e0 peu le march\u00e9 s&rsquo;est professionnalis\u00e9 et certains acteurs en ont plus profit\u00e9 que d&rsquo;autres. Mais Fran\u00e7ois ne souhaite pas en rester l\u00e0 et il lance avec sa soci\u00e9t\u00e9 une nouvelle forme d\u2019affiliation, plus \u00e9quitable, qui permettra de relancer ce march\u00e9.<\/p>\n","protected":false},"author":2,"featured_media":61153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-5992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecommerce et innovation : vers l&#039;affiliation \u00e9quitable<\/title>\n<meta name=\"description\" content=\"L&#039;affiliation \u00e9quitable, est-ce possible ? 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/5992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=5992"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/5992\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/61153"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=5992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=5992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=5992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}