{"id":5914,"date":"2012-02-23T13:15:00","date_gmt":"2012-02-23T13:15:00","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=5914"},"modified":"2021-03-14T18:52:40","modified_gmt":"2021-03-14T17:52:40","slug":"walkers-inaugure-la-publicite-interactive","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/02\/23\/walkers-inaugure-la-publicite-interactive\/","title":{"rendered":"Walkers inaugure la publicit\u00e9 interactive"},"content":{"rendered":"<p>J\u2019ai assist\u00e9 r\u00e9cemment \u00e0 une r\u00e9union d\u2019annonceurs o\u00f9 on parlait en termes \u00e9vasifs de publicit\u00e9 interactive et d\u2019un futur non d\u00e9termin\u00e9 o\u00f9 l\u2019on m\u00ealerait le Web et la t\u00e9l\u00e9vision. En fait, cela existe d\u00e9j\u00e0 et PepsiCo (via sa marque Walkers au Royaume Uni) a inaugur\u00e9 ce syst\u00e8me dans une campagne o\u00f9 les mobinautes peuvent gagner jusque 50.000 \u00a3. Voici la vid\u00e9o, qui m\u2019a \u00e9t\u00e9 communiqu\u00e9e par <a href=\"https:\/\/visionarymarketing.com\/2012\/02\/22\/tvtak-une-startup-francaise-dans-le-top-10-de-pepsico\/\" target=\"_blank\" rel=\"noopener noreferrer\">David Amselem, que j\u2019avais interview\u00e9 il y a quelques jours<\/a> :<\/p>\n<p><iframe title=\"Get a clue of the new mystery flavours of Walkers&#039; crisps\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U4_N__xzdY8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u2019ai assist\u00e9 r\u00e9cemment \u00e0 une r\u00e9union d\u2019annonceurs o\u00f9 on parlait en termes \u00e9vasifs de publicit\u00e9 interactive et d\u2019un futur non d\u00e9termin\u00e9 o\u00f9 l\u2019on m\u00ealerait le Web et la t\u00e9l\u00e9vision. En fait, cela existe d\u00e9j\u00e0 et PepsiCo (via sa marque Walkers au Royaume Uni) a inaugur\u00e9 ce syst\u00e8me dans une campagne o\u00f9 les mobinautes peuvent gagner jusque 50.000 \u00a3. Voici la vid\u00e9o, qui m\u2019a \u00e9t\u00e9 communiqu\u00e9e par David Amselem, que j\u2019avais interview\u00e9 il y a quelques jours :<\/p>\n","protected":false},"author":2,"featured_media":56978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-5914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Walkers inaugure la publicit\u00e9 interactive<\/title>\n<meta name=\"description\" content=\"J\u2019ai assist\u00e9 r\u00e9cemment \u00e0 une r\u00e9union d\u2019annonceurs o\u00f9 on parlait en termes \u00e9vasifs de publicit\u00e9 interactive et d\u2019un futur non d\u00e9termin\u00e9 o\u00f9 l\u2019on m\u00ealerait le Web et la t\u00e9l\u00e9vision. En fait, cela existe d\u00e9j\u00e0 et PepsiCo (via sa marque Walkers au Royaume Uni) a inaugur\u00e9 ce syst\u00e8me dans une campagne o\u00f9 les mobinautes peuvent gagner jusque 50.000 \u00a3. Voici la vid\u00e9o, qui m\u2019a \u00e9t\u00e9 communiqu\u00e9e par David Amselem, que j\u2019avais interview\u00e9 il y a quelques jours :\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Walkers inaugure la publicit\u00e9 interactive\" \/>\n<meta property=\"og:description\" content=\"J\u2019ai assist\u00e9 r\u00e9cemment \u00e0 une r\u00e9union d\u2019annonceurs o\u00f9 on parlait en termes \u00e9vasifs de publicit\u00e9 interactive et d\u2019un futur non d\u00e9termin\u00e9 o\u00f9 l\u2019on m\u00ealerait le Web et la t\u00e9l\u00e9vision. 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Voici la vid\u00e9o, qui m\u2019a \u00e9t\u00e9 communiqu\u00e9e par David Amselem, que j\u2019avais interview\u00e9 il y a quelques jours :\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2012\/02\/23\/walkers-inaugure-la-publicite-interactive\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2012-02-23T13:15:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-14T17:52:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/jumpstory-download20200918-141318.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Walkers inaugure la publicit\u00e9 interactive\",\"datePublished\":\"2012-02-23T13:15:00+00:00\",\"dateModified\":\"2021-03-14T17:52:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/\"},\"wordCount\":105,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/10\\\/jumpstory-download20200918-141318.jpg\",\"articleSection\":[\"marketing digital\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/\",\"name\":\"Walkers inaugure la publicit\u00e9 interactive\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2012\\\/02\\\/23\\\/walkers-inaugure-la-publicite-interactive\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2007\\\/10\\\/jumpstory-download20200918-141318.jpg\",\"datePublished\":\"2012-02-23T13:15:00+00:00\",\"dateModified\":\"2021-03-14T17:52:40+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"J\u2019ai assist\u00e9 r\u00e9cemment \u00e0 une r\u00e9union d\u2019annonceurs o\u00f9 on parlait en termes \u00e9vasifs de publicit\u00e9 interactive et d\u2019un futur non d\u00e9termin\u00e9 o\u00f9 l\u2019on m\u00ealerait le Web et la t\u00e9l\u00e9vision. 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