{"id":5778,"date":"2012-02-22T08:15:00","date_gmt":"2012-02-22T07:15:00","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=5778"},"modified":"2021-03-14T18:51:37","modified_gmt":"2021-03-14T17:51:37","slug":"tvtak-une-startup-francaise-dans-le-top-10-de-pepsico","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/02\/22\/tvtak-une-startup-francaise-dans-le-top-10-de-pepsico\/","title":{"rendered":"Tvtak : une startup fran\u00e7aise dans le top 10 de PepsiCo"},"content":{"rendered":"

TVtak<\/span> est une jeune soci\u00e9t\u00e9 qui existe depuis un an. Cette start-up franco-isra\u00e9lienne est fond\u00e9e et dirig\u00e9e par David Amselem<\/span>, un professionnel aguerri du march\u00e9 des m\u00e9dias qui a d\u00e9j\u00e0 une exp\u00e9rience r\u00e9ussie avec Dalet Digital Media Systems<\/a>. TVtak est une des jeunes pousses prim\u00e9es dans le cadre du programme d’innovation PepsiCo10<\/span>, d\u00e9j\u00e0 couvert sur notre blog anglais<\/span>. La jeune soci\u00e9t\u00e9 pr\u00e9sentera son innovation en direct sur le salon Mobile World Congress de Barcelone 2012 qui aura lieu fin F\u00e9vrier.<\/em><\/p>\n

une start-up qui a la frite !<\/strong><\/p>\n

Depuis le 10 f\u00e9vrier 2012, TVtak travaille avec PepsiCo dans le cadre de sa campagne Walkers (la marque de chips anglaise \u00e9quivalente de Lay’s aux \u00c9tats-Unis et en France). L’enjeu sera de capturer les publicit\u00e9s TV avec l’aide de son Smartphone.<\/p>\n

une reconnaissance instantan\u00e9e<\/strong><\/p>\n

Ce qui fait l’originalit\u00e9 de ce syst\u00e8me, c’est qu’il suffit de pointer son Smartphone, et la reconnaissance de la vid\u00e9o \u00ab se fait en une seconde \u00bb nous annonce le cr\u00e9ateur de la start-up. Cette reconnaissance instantan\u00e9e permet ensuite un \u00a0\u00bb call to action \u00a0\u00bb quasi imm\u00e9diat au travers de deux boutons (exemple : j’aime ou je n’aime pas, profiter d\u2019une remise etc.) ce qui est tr\u00e8s attractif pour les annonceurs. Le syst\u00e8me permet donc de se coupler \u00e0 du t\u00e9l\u00e9shopping et ne se limite pas \u00e0 la publicit\u00e9. On imagine ais\u00e9ment comment ce syst\u00e8me permet d\u2019interagir via Internet sans manipulation technique complexe, en interagissant directement avec l\u2019\u00e9cran.<\/p>\n

\n
[youtube=http:\/\/www.youtube.com\/watch?v=sGxkGvvelDQ&w=448&h=252&hd=1]<\/div>\n
film explicatif de TVtak<\/div>\n<\/div>\n

Pepsi fait p\u00e9tiller l’innovation<\/strong><\/p>\n

Un bon point pour Pepsi qui a su non seulement lancer un programme d’innovation qui fonctionne, qui leur g\u00e9n\u00e8re de la notori\u00e9t\u00e9, mais aussi et surtout rendre cette innovation utile \u00e0 leur business <\/em>\u2026 et aux start-up qu\u2019ils soutiennent. On peut en effet pr\u00e9dire un avenir riche \u00e0 TVtak sur un march\u00e9 en qu\u00eate d’innovation et d’interaction, o\u00f9 les deux mondes de la t\u00e9l\u00e9vision et de l’Internet tendent non plus \u00e0 s’opposer, mais \u00e0 se compl\u00e9ter. Gr\u00e2ce \u00e0 ce genre d’applications, il est possible de rendre la publicit\u00e9 plus attractive, plus ludique (et donc plus efficace) ; l’interaction et la personnalisation ne seront donc plus seulement l’apanage du Web.<\/p>\n

note sur TVtak et TVcheck<\/a><\/strong><\/p>\n

TVtak travaille \u00e9galement avec Orange<\/a> dans le cadre de l’op\u00e9ration TVcheck<\/a> dont nous aurons sans doute l’occasion de reparler (transparence : je travaille pour Orange<\/span>)<\/em>.<\/p>\n

L’histoire de TVtak sera \u00e0 suivre dans quelques jours \u00e0 Barcelone, au MWC o\u00f9 je me rendrai bient\u00f4t avec une \u00e9quipe de blogueurs (voir ici la composition de l’\u00e9quipe des blogueurs Orange pour le MWC<\/span>).<\/p>\n

http:\/\/media.blubrry.com\/visionarymarketing_les\/ygourven2.online.fr\/podcasts\/tvtakdavidamselem.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 4:53 — 4.5MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

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