{"id":5613,"date":"2012-01-20T08:15:00","date_gmt":"2012-01-20T08:15:00","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=5613"},"modified":"2023-03-30T08:05:20","modified_gmt":"2023-03-30T06:05:20","slug":"internet-chinois","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/01\/20\/internet-chinois\/","title":{"rendered":"Un succ\u00e8s de l’Internet chinois nomm\u00e9 Tencent"},"content":{"rendered":"

Suite de l’article pr\u00e9c\u00e9dent sur l’Internet chinois par Alban Fournier, o\u00f9 l’on d\u00e9couvre un futur g\u00e9ant du Web mondial : Tencent<\/p>\n

\"Un<\/a>
Un succ\u00e8s de l’Internet chinois nomm\u00e9 Tencent<\/figcaption><\/figure>\n

Photo: Tencent Dazu building, Shenzhen, EDG Creatives <\/em> Ceci est la 2\u00e8me partie de l\u2019article d\u2019Alban Fournier<\/a> sur l\u2019Internet chinois.<\/p>\n

Un succ\u00e8s de l’Internet chinois nomm\u00e9 Tencent\u00a0<\/strong><\/h2>\n
\"Un<\/a>
photo ci-dessus: le moteur de recherche soso.com search engine: attendez un peu \u2026 on dirait que le logo me rappelle quelque chose. Ah! cet art de la copie chinois.<\/figcaption><\/figure>\n

Fond\u00e9e en Novembre 1998, Tencent a d\u00e9velopp\u00e9 en Chine le plus important portail de services Internet et c\u2019est aussi le plus utilis\u00e9. En dix ans, Tencent a r\u00e9ussi \u00e0 maintenir une croissance stable et un rythme rapide.\u00a0 En 2005, Tencent est entr\u00e9 sur le march\u00e9 des r\u00e9seaux sociaux avec QZone<\/a> (alias QQ<\/a>) et le e-commerce avec la plateforme PaiPai.com. En 2006, l\u2019entreprise a d\u00e9cid\u00e9 de concurrencer directement Baidu et Google<\/a>, avec le lancement du moteur de recherche Soso<\/a>.<\/p>\n

Tencent avec QQ offre les services Internet les plus populaires en Chine et les plus utilis\u00e9s, avec la plus grande base de clients dans le monde. Les statistiques cl\u00e9s de la plateforme sont un nombre d\u2019utilisateurs actifs de 711 millions\u00a0 pour la messagerie instantan\u00e9e (\u00ab\u00a0IM\u00a0\u00bb) et un pic de personnes en ligne simultan\u00e9ment de 145 millions. Les comptes d’utilisateurs actifs de Qzone, un r\u00e9seau social inclus dans la messagerie instantan\u00e9e QQ, atteignait 492 millions en 2011. La croissance de QQ Games est de +25% en un an avec un nombre de joueurs en ligne simultan\u00e9ment atteignant 8 millions.<\/p>\n

La part du personnel d\u00e9di\u00e9 \u00e0 la R & D du groupe est grande \u00e0 Tencent.<\/p>\n

\"clip_image002\"<\/a><\/p>\n

La soci\u00e9t\u00e9 a obtenu des brevets relatifs aux technologies suivantes: messagerie instantan\u00e9e, achats en ligne et services de paiement, moteur de recherche, s\u00e9curit\u00e9 de l’information, jeux, et beaucoup plus. En 2007, Tencent a investi plus de RMB 100 m (RMB signifie renminbi, qui est l’autre nom du yuan).<\/p>\n

L\u2019entreprise a aussi proc\u00e9d\u00e9 \u00e0 la mise en place du Tencent Research Institute, le premier institut de recherche pour l\u2019Internet en Chine, avec des campus \u00e0 Beijing, Shanghai, et Shenzhen. L’institut se concentre sur le d\u00e9veloppement de technologies de base. Le chiffre d’affaires de l’entreprise a augment\u00e9 de 57% en 2010 comparativement \u00e0 2009. De plus, Tencent est d\u00e9sormais plus rentable que Microsoft Online ou Google.<\/p>\n

\"clip_image004\"<\/a><\/p>\n

Le \u00ab business model \u00bb de Tencent est non seulement bas\u00e9 sur la publicit\u00e9, mais repose en fait essentiellement sur les revenus g\u00e9n\u00e9r\u00e9s gr\u00e2ce aux utilisateurs et aux ventes en ligne. Le groupe est tr\u00e8s bien positionn\u00e9 sur le march\u00e9 de la mon\u00e9tization des utilisateurs. Par ailleurs, il a d\u00e9j\u00e0 une grande base d’utilisateurs dont il peut tirer parti. Les ventes en ligne en Chine sont un march\u00e9 fabuleux pour Tencent. Nous pouvons nous attendre \u00e0 au moins une augmentation de 35% par an au cours des trois prochaines ann\u00e9es.<\/p>\n

La croissance des revenus g\u00e9n\u00e9r\u00e9s par des micro-transactions virtuelles sera, selon Strategy Analytics, en tr\u00e8s forte progression. Par rapport \u00e0 2009, le march\u00e9 mondial sera multipli\u00e9 par dix-sept en 2015 (de 1 milliard de dollars am\u00e9ricains \u00e0 17 milliards). \"clip_image006\"<\/a><\/p>\n

Conclusion<\/strong> Vous \u00eates maintenant conscient que l’Internet chinois et Tencent en particulier, sont en forte croissance en Chine.<\/p>\n

Maintenant, vous pouvez vous attendre \u00e0 ce que Tencent ou une autre entreprise de l’Internet chinois comme Alibaba<\/a> ou Baidu d\u00e9cide d\u2019aller au-del\u00e0 de ses fronti\u00e8res pour devenir un des acteurs internationaux de l\u2019Internet mondial.<\/p>\n

\n

[1] http:\/\/www.cnnic.net.cn\/ [2] Tencent corporate website http:\/\/www.tencent.com, Alexa<\/p>\n

[3] Source: Strategy Analytics, Inc<\/p>\n","protected":false},"excerpt":{"rendered":"

Un succ\u00e8s nomm\u00e9 Tencent<\/p>\n

Fond\u00e9e en Novembre 1998, Tencent a d\u00e9velopp\u00e9 en Chine le plus important portail de services Internet et c\u2019est aussi le plus utilis\u00e9. En dix ans, Tencent a r\u00e9ussi \u00e0 maintenir une croissance stable et un rythme rapide. En 2005, Tencent est entr\u00e9 sur le march\u00e9 des r\u00e9seaux sociaux avec QZone (alias QQ) et le e-commerce avec la plateforme PaiPai.com. En 2006, l\u2019entreprise a d\u00e9cid\u00e9 de concurrencer directement Baidu et Google, avec le lancement du moteur de recherche Soso.<\/p>\n

photo ci-dessus: le moteur de recherche soso.com search engine: attendez un peu \u2026 on dirait que le logo me rappelle quelque chose. Ah! cet art de la copie chinois.<\/p>\n

Tencent avec QQ offre les services Internet les plus populaires en Chine et les plus utilis\u00e9s, avec la plus grande base de clients dans le monde. Les statistiques cl\u00e9s de la plateforme sont un nombre d\u2019utilisateurs actifs de 711 millions pour la messagerie instantan\u00e9e (\u00ab\u00a0IM\u00a0\u00bb) et un pic de personnes en ligne simultan\u00e9ment de 145 millions. Les comptes d’utilisateurs actifs de Qzone, un r\u00e9seau social inclus dans la messagerie instantan\u00e9e QQ, atteignait 492 millions en 2011. La croissance de QQ Games est de +25% en un an avec un nombre de joueurs en ligne simultan\u00e9ment atteignant 8 millions.<\/p>\n

La part du personnel d\u00e9di\u00e9 \u00e0 la R & D du groupe est grande \u00e0 Tencent.<\/p>\n","protected":false},"author":2,"featured_media":5604,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-5613","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"\nEconomie digitale : Un succ\u00e8s de l'Internet chinois nomm\u00e9 Tencent<\/title>\n<meta name=\"description\" content=\"Suite de l'article pr\u00e9c\u00e9dent sur l'Internet chinois par Alban Fournier, o\u00f9 l'on d\u00e9couvre un futur g\u00e9ant du Web mondial : Tencent\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2012\/01\/20\/internet-chinois\/\" \/>\n<meta property=\"og:locale\" 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/5613","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=5613"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/5613\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/5604"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=5613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=5613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=5613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}