{"id":55777,"date":"2012-08-24T17:04:58","date_gmt":"2012-08-24T15:04:58","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=55777"},"modified":"2020-08-25T15:00:37","modified_gmt":"2020-08-25T13:00:37","slug":"job-medias-sociaux","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/08\/24\/job-medias-sociaux\/","title":{"rendered":"Ce social media manager qui a trouv\u00e9 son job sur les m\u00e9dias sociaux"},"content":{"rendered":"

Peut-on trouver son job sur les m\u00e9dias\u00a0sociaux. Un social\u00a0media\u00a0manager d’Intuit a t\u00e9moign\u00e9 en ce sens. Intuit est une soci\u00e9t\u00e9 qui propose des solutions financi\u00e8res aux petites entreprises. Elle a re\u00e7u de grandes distinctions, dont le prix \u00ab\u00a0Great Place to Work\u00a0\u00bb d\u00e9cern\u00e9 par Fortune. Cette pr\u00e9sentation a \u00e9t\u00e9 faite par Bj\u00f6rn \u00dchss, responsable mondial des m\u00e9dias sociaux chez Intuit, lors de la conf\u00e9rence Useful Social Media qui a eu lieu \u00e0 Londres la semaine derni\u00e8re.<\/i><\/p>\n

Ce social media manager qui a trouv\u00e9 son job sur les m\u00e9dias sociaux<\/h2>\n
\"job<\/a>
Bj\u00f6rn \u00dchss, en arri\u00e8re-plan, derri\u00e8re Amber Hayward, est devenu responsable des m\u00e9dias sociaux apr\u00e8s avoir cibl\u00e9 son futur employeur via LinkedIn<\/figcaption><\/figure>\n

\u00ab\u00a0Une des choses qui a chang\u00e9 est que les m\u00e9dias sociaux sont arriv\u00e9s \u00e0 l’\u00e9tage des dirigeants et c’est de plus en plus une priorit\u00e9. Chez Intuit, cela vient du PDG, c’est une d\u00e9cision strat\u00e9gique\u00a0\u00bb a d\u00e9clar\u00e9 Bj\u00f6rn \u00dchss. \u00ab\u00a0Ce n’est pas une d\u00e9cision de marketing et cela concerne tout le monde dans l’entreprise\u00a0\u00bb a-t-il ajout\u00e9.<\/p>\n

Intuit : le responsable des m\u00e9dias sociaux qui a trouv\u00e9 son emploi dans les m\u00e9dias sociaux<\/h3>\n

Selon \u00dchss, Edelman a class\u00e9 Intuit assez haut dans la hi\u00e9rarchie des entreprises utilisant les m\u00e9dias sociaux. \u00ab\u00a0Starbucks a publi\u00e9 des chiffres selon lesquels 38% de ses fans sont plus susceptibles de visiter les magasins lorsqu’ils ont vu un message de la marque\u00a0\u00bb, a poursuivi Bj\u00f6rn \u00dchss. \u00ab\u00a0Les m\u00e9dias sociaux ont maintenant atteint une ampleur consid\u00e9rable. En outre, Facebook est devenu un g\u00e9ant et est en train de faire des achats comme l’\u00e9taient les anciens g\u00e9ants de la haute technologie il y a quelques ann\u00e9es\u00a0\u00bb.<\/p>\n

Les pr\u00e9sentateurs ont soulign\u00e9 que la r\u00e9cente \u00e9tude CEO 2012 d’IBM pr\u00e9voyait que dans cinq ans, les PDG seront embauch\u00e9s non seulement sur la base de leurs r\u00e9f\u00e9rences mais aussi sur leur capacit\u00e9 \u00e0 g\u00e9rer leur e-r\u00e9putation et celle de leur entreprise.<\/p>\n

Bj\u00f6rn \u00dchss nous a fourni sa check-list sur la fa\u00e7on dont il a fait mettre en place les m\u00e9dias sociaux chez Intuit :<\/p>\n

    \n
  1. Dans quelle mesure votre PDG est-il social ? Donnez l’exemple<\/li>\n
  2. votre culture est-elle pr\u00eate ?<\/li>\n
  3. qui sont vos supporters des m\u00e9dias sociaux ?<\/li>\n
  4. o\u00f9 sont vos clients?<\/li>\n
  5. Quelles donn\u00e9es pouvez-vous utiliser ?<\/li>\n<\/ol>\n

    Des jobs et des ventes sur les m\u00e9dias sociaux<\/h3>\n

    Intuit a \u00e9galement r\u00e9ussi \u00e0 faire fonctionner les m\u00e9dias sociaux pour les ventes avec des campagnes de leads \u00e0 99 \u00a3 (\u00ab\u00a0malgr\u00e9 ce que les gens disent\u00a0\u00bb ont soulign\u00e9 les deux pr\u00e9sentateurs).
    \nMais le plus int\u00e9ressant est peut-\u00eatre que Bj\u00f6rn \u00dchss a lui-m\u00eame trouv\u00e9 son travail gr\u00e2ce aux m\u00e9dias sociaux. Il a affich\u00e9 des annonces ciblant les cadres d’Intuit jusqu’\u00e0 ce qu’ils se disent \u00ab\u00a0nous devons embaucher ce type\u00a0\u00bb, a conclu Amber Hayward, responsable marketing des m\u00e9dias sociaux chez Intuit. Traduit avec www.DeepL.com\/Translator (version gratuite)<\/p>\n","protected":false},"excerpt":{"rendered":"

    Peut-on trouver son job sur les m\u00e9dias\u00a0sociaux. Un social\u00a0media\u00a0manager d’Intuit a t\u00e9moign\u00e9 en ce sens. Intuit est une soci\u00e9t\u00e9 qui propose des solutions financi\u00e8res aux petites entreprises. Elle a re\u00e7u de grandes distinctions, dont le prix \u00ab\u00a0Great Place to Work\u00a0\u00bb d\u00e9cern\u00e9 par Fortune. Cette pr\u00e9sentation a \u00e9t\u00e9 faite par Bj\u00f6rn \u00dchss, responsable mondial des m\u00e9dias …<\/p>\n","protected":false},"author":2,"featured_media":55774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-55777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nCe social media manager qui a trouv\u00e9 son job sur les m\u00e9dias sociaux<\/title>\n<meta name=\"description\" content=\"Peut-on trouver son job sur les m\u00e9dias\u00a0sociaux. Un social\u00a0media\u00a0manager a t\u00e9moign\u00e9 ainsi. 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