{"id":544,"date":"2008-02-05T12:33:59","date_gmt":"2008-02-05T11:33:59","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=544"},"modified":"2022-02-16T13:21:23","modified_gmt":"2022-02-16T12:21:23","slug":"abandons-achat","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/02\/05\/abandons-achat\/","title":{"rendered":"Paypal d\u00e9sire limiter les abandons d&rsquo;achat sur Internet"},"content":{"rendered":"<p align=\"justify\"><a title=\"Paypal lance Paiement-express pour limiter les abandons d\u2019achat sur Internet\" href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/paypal_logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/paypal_logo.jpg\" alt=\"Paypal d\u00e9sire limiter les abandons d'achat sur Internet\" width=\"200\" height=\"205\" align=\"left\" border=\"0\" hspace=\"5\" \/><\/a>Paypal d\u00e9sire limiter les abandons d&rsquo;achat sur Internet. Voici comme <a title=\"Article FIA-Net\" href=\"https:\/\/visionarymarketing.com\/fr\/2008\/02\/internet-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">promis pr\u00e9c\u00e9demment (voir l&rsquo;article sur FIA-Net et l&rsquo;intervention de Bernard Elhaik en Janvier 2008)<\/a>, la retranscription de l&rsquo;intervention des repr\u00e9sentants de Paypal au forum e-business organis\u00e9 par <a title=\"Ebusiness.info\" href=\"https:\/\/web.archive.org\/web\/20170506094140\/http:\/\/www.ebusiness.fr:80\/\" target=\"_blank\" rel=\"noopener noreferrer\">e-business.info<\/a> le 30 janvier 2008 au palais des congr\u00e8s de Paris, \u00e0 la porte Maillot.<\/p>\n<h2 align=\"justify\">Limiter les abandons d&rsquo;achat sur Internet<\/h2>\n<p align=\"justify\">Le compte-rendu est le r\u00e9sultat d&rsquo;une retranscription vocale, comme \u00e0 mon habitude. La pr\u00e9sentation est l&rsquo;oeuvre de Julien de Pr\u00e9aumont, Merchant Operations Manager at PayPal, que je tiens \u00e0 remercier particuli\u00e8rement ainsi que Carolina Borges (\u00e9galement mon \u00e9l\u00e8ve \u00e0 mbaesg en octobre 2007) de Paypal, qui ont eu la gentillesse de me faire parvenir leurs pr\u00e9sentation que je joins \u00e0 ce compte-rendu et que je vous invite \u00e0 lire en d\u00e9tail (<a title=\"presentation paypal en pdf\" href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/paypal-emarketingforum2008.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">presentation g\u00e9n\u00e9rique en format pdf <\/a>&#8211; <a title=\"Paiment express de Paypal\" href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/convention-2008_paiement-express.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">pr\u00e9sentation paiement express en pdf<\/a>).<\/p>\n<p align=\"justify\"><a title=\"logo emarketing forum\" href=\"https:\/\/web.archive.org\/web\/20170506094140\/http:\/\/www.ebusiness.fr:80\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/emarjetingforum.gif\" alt=\"logo emarketing forum\" align=\"right\" border=\"0\" hspace=\"5\" \/><\/a>Le syst\u00e8me Paypal va bien au-del\u00e0 du simple micro-paiment et se transforme en v\u00e9ritable tiers payant certificateur de l&rsquo;Internet. Il est tr\u00e8s divers et vari\u00e9 dans la mesure o\u00f9 il permet tous les types de paiements : micro-paiements, porte-monnaie \u00e9lectronique, paiement par carte bleue, et m\u00eame le paiement express, qui permet un paiement acc\u00e9l\u00e9r\u00e9 et simplifi\u00e9 tout en restant s\u00e9curis\u00e9.<!--more--><\/p>\n<p align=\"justify\">On le voit bien dans le compte-rendu ci-dessous, Paypal m\u00e9rite sa deuxi\u00e8me place, derri\u00e8re la carte bleue, et il s&rsquo;est install\u00e9 comme mode de paiement privil\u00e9gi\u00e9 des internautes dans le monde, et pas seulement \u00e0 cause d&rsquo;ebay, comme le montre la pr\u00e9sentation sur paiement express avec le site BrandAlley.<\/p>\n<div align=\"justify\">\n<ul class=\"unIndentedList\">\n<li>Ce syst\u00e8me de paiement permet le paiement de compte Paypal \u00e0 compte Paypal<\/li>\n<li>l&rsquo;acheteur ne donne jamais ses coordonn\u00e9es<\/li>\n<li>190 pays sont concern\u00e9s.\n<ul>\n<li>17 devises sont accept\u00e9es,<\/li>\n<li>et les moyens de paiements locaux sont aussi accept\u00e9s (Allemagne : Giropay)<\/li>\n<\/ul>\n<\/li>\n<li>Paypal est le leader en ligne\n<ul>\n<li>avec 5 millions de comptes en France \u00e0 No\u00ebl 2007.<\/li>\n<li>164 millions dans le monde,<\/li>\n<li>et plus de 40 millions en Europe.<\/li>\n<li>Paypal ouvre jusqu&rsquo;\u00e0 100,000 nouveaux comptes par jour<\/li>\n<\/ul>\n<\/li>\n<li>plus de 12,000 sites proposent Paypal, du plus petit ou plus gros (ebay, c-discount)<\/li>\n<li>Paypal ne concerne pas seulement les micropaiments<\/li>\n<\/ul>\n<\/div>\n<p align=\"justify\"><b>description du cheminement de l&rsquo;achat (document officiel Paypal)<\/b><\/p>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/paypal-large.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-546 aligncenter\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/paypal-large.jpg\" alt=\"\" width=\"511\" height=\"378\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/paypal-large.jpg 511w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/paypal-large-406x300.jpg 406w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/02\/paypal-large-300x221.jpg 300w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/a><\/p>\n<div style=\"text-align: center;\"><\/div>\n<h3 align=\"justify\">Le processus de commande avec Paypal<\/h3>\n<div align=\"justify\">\n<ul class=\"unIndentedList\">\n<li>49 % des internautes abandonnent le processus de commandes\n<ul>\n<li>(<a title=\"FIA-Net au emarkting forum de janvier 2008\" href=\"https:\/\/visionarymarketing.com\/fr\/2008\/02\/internet-2\/\" target=\"_blank\" rel=\"noopener noreferrer\">NDLR : Ce chiffre semble varier d&rsquo;un pr\u00e9sentateur \u00e0 un autre, FIA-Net d\u00e9clarait 70 %<\/a>)<\/li>\n<\/ul>\n<\/li>\n<li>selon une \u00e9tude en ligne de Valtech en novembre 2006: les personnes d\u00e9clarant ayant abandonn\u00e9 un achat avancent\n<ul>\n<li>comme raison num\u00e9ro un (60 %) l&rsquo;absence ou le manque de s\u00e9curisation,<\/li>\n<li>et comme deuxi\u00e8me raison (40 %) que l&rsquo;achat est trop long et trop compliqu\u00e9.<\/li>\n<\/ul>\n<\/li>\n<li>Paypal a fait donc ses \u00e9tudes et r\u00e9pond \u00e0 ces deux \u00e9l\u00e9ments de l&rsquo;abandon<\/li>\n<\/ul>\n<\/div>\n<p align=\"justify\"><b>repr\u00e9sentativit\u00e9 de Paypal :<\/b><\/p>\n<div align=\"justify\">\n<ul class=\"unIndentedList\">\n<li>5 millions de comptes, soit 1 acheteur sur 3.<\/li>\n<li>35 % des internautes sont \u00e9quip\u00e9s,<\/li>\n<li>Paypal est donc deuxi\u00e8me apr\u00e8s la carte bleue.<\/li>\n<li>Les raisons du succ\u00e8s de Paypal :\n<ul>\n<li>la s\u00e9curit\u00e9,<\/li>\n<li>la simplicit\u00e9,<\/li>\n<li>L&rsquo;internaute a un solde disponible dans son porte-monnaie \u00e9lectronique (il veut donc le d\u00e9penser),<\/li>\n<li>la fid\u00e9lit\u00e9.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<p align=\"justify\"><b>description du nouveau mode de paiement Paypal : le paiement express<\/b><\/p>\n<div align=\"justify\">\n<ul>\n<li>En France : \u00e0 partir du moment o\u00f9 un client a achet\u00e9 on a le droit de lui cr\u00e9er un compte client, mais pas besoin de lui cr\u00e9er en amont.<\/li>\n<\/ul>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Voici comme promis pr\u00e9c\u00e9demment (voir l&rsquo;article sur FIA-Net et l&rsquo;intervention de Bernard Elhaik en Janvier 2008), la retranscription de l&rsquo;intervention des repr\u00e9sentants de Paypal au forum e-business organis\u00e9 par e-business.info le 30 janvier 2008 au palais des congr\u00e8s de Paris, \u00e0 la porte Maillot. Le compte-rendu est le r\u00e9sultat d&rsquo;une retranscription vocale, comme \u00e0 mon habitude. La pr\u00e9sentation est l&rsquo;oeuvre de Julien de Pr\u00e9aumont, Merchant Operations Manager at PayPal, que je tiens \u00e0 remercier particuli\u00e8rement ainsi que Carolina Borges (\u00e9galement mon \u00e9l\u00e8ve \u00e0 mbaesg en octobre 2007) de Paypal, qui ont eu la gentillesse de me faire parvenir leurs pr\u00e9sentation que je joins \u00e0 ce compte-rendu et que je vous invite \u00e0 lire en d\u00e9tail (format pdf).<\/p>\n","protected":false},"author":2,"featured_media":546,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-544","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Paypal d\u00e9sire limiter les abandons d&#039;achat sur Internet<\/title>\n<meta name=\"description\" content=\"Paypal d\u00e9sire limiter les abandons d&#039;achat sur Internet. 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