{"id":54209,"date":"2020-07-01T09:00:58","date_gmt":"2020-07-01T07:00:58","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=54209"},"modified":"2023-02-03T16:13:44","modified_gmt":"2023-02-03T15:13:44","slug":"outils-collaboratifs-crise","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2020\/07\/01\/outils-collaboratifs-crise\/","title":{"rendered":"La ru\u00e9e des PME sur les outils collaboratifs pendant la crise"},"content":{"rendered":"

Quel est le bilan de l’usage des outils collaboratifs apr\u00e8s la crise du Coronavirus (en faisant le pari qu’elle est bel et bien termin\u00e9e) ? Telle est la question qu’ont pos\u00e9 les animateurs du blog de GetApp<\/a>, une filiale de Gartner d\u00e9di\u00e9e au choix des logiciels SaaS pour les PME et TPE. Ces derniers ont interview\u00e9 Visionary Marketing dans le cadre de leur enqu\u00eate. Voici quelques morceaux choisis et un extrait de ce billet que nous vous invitons \u00e0 d\u00e9couvrir en entier sur leur blog<\/a>.<\/em><\/p>\n

\"Bilan
Le travail (forc\u00e9) \u00e0 la maison<\/a> a \u00e9galement donn\u00e9 un coup de boost aux outils de collaboration. GetApp a men\u00e9 l’enqu\u00eate<\/figcaption><\/figure>\n

GetApp a men\u00e9 deux enqu\u00eates pour documenter son article sur l’impact de la crise sur les logiciels de la collaboration.<\/p>\n

La premi\u00e8re,\u00a0sur les Tendances d\u2019achat de logiciels\u00a0via\u00a0une enqu\u00eate en ligne entre le 15 et 19 mai 2020 aupr\u00e8s de 397 employ\u00e9s (confirm\u00e9s,\u00a0d\u00e9cideurs et membres de la direction) de PME fran\u00e7aises effectuant du t\u00e9l\u00e9travail en raison de la crise de la COVID-19. <\/span><\/p>\n

Et une deuxi\u00e8me\u00a0<\/span>enqu\u00eate en ligne entre le 4 et 14 avril 2020 aupr\u00e8s de 4 600 employ\u00e9s de PME effectuant du t\u00e9l\u00e9travail en raison de la crise de la COVID-19 en Australie, Br\u00e9sil, Espagne, France, Allemagne, Italie, Mexique, Pays-Bas et Royaume-Uni.<\/span><\/p>\n

Voici quelques points remarquables tir\u00e9s de cette \u00e9tude :<\/p>\n

85% des logiciels adopt\u00e9s en raison de la crise ont \u00e9t\u00e9 jug\u00e9s ‘essentiels \u00e0 la survie de l’entreprise’<\/p><\/blockquote>\n

59% des investissements en logiciels des PME sont all\u00e9s dans les outils de collaboration<\/p><\/blockquote>\n

L’apog\u00e9e de la popularit\u00e9 de Zoom<\/a> et Skype se situe aux tout d\u00e9but du confinement<\/p><\/blockquote>\n

Pour 46% des PME la principale motivation d’achat de ces outils est la ‘n\u00e9cessit\u00e9 d’assurer un travail d’\u00e9quipe’<\/p><\/blockquote>\n

37% des PME interrog\u00e9es ne disposaient pas de plan de continuit\u00e9 d’activit\u00e9 et ces logiciels ont jou\u00e9 un r\u00f4le de filet de s\u00e9curit\u00e9<\/p><\/blockquote>\n

Pour en savoir plus, et notamment conna\u00eetre les b\u00e9n\u00e9fices et les obstacles au d\u00e9ploiement des outils collaboratifs en PME, \u00a0lisez la suite du billet sur le site de GetApp.<\/p>\n

Outils de travail collaboratif \u00e0 distance : quel bilan apr\u00e8s la crise ?<\/h3>\n

(extrait du billet de Caroline Rousseau de GetApp)<\/em><\/p>\n

Qui aurait pu pr\u00e9dire, fin f\u00e9vrier, d\u00e9but mars, que le monde tel qu\u2019on le conna\u00eet allait \u00eatre chamboul\u00e9 aux niveaux humain, social, politique, \u00e9conomique et professionnel comme il l\u2019a \u00e9t\u00e9 ?\u00a0Pour les entreprises, le confinement aura \u00e9t\u00e9 un brutal bouleversement digital et, pour beaucoup, il aura fallu improviser afin de pouvoir pleinement op\u00e9rer en t\u00e9l\u00e9travail.\u00a0Les outils de travail collaboratif \u00e0 distance se sont retrouv\u00e9s au c\u0153ur de ce nouveau mode de travail.<\/p>\n

\"outils<\/a><\/p>\n

Quel bilan tirer de leur utilisation ?\u00a0 Quels en ont \u00e9t\u00e9 les d\u00e9fis et les avantages ? Vont-ils s\u2019inscrire sur la dur\u00e9e ou conna\u00eetre les limites de leur potentiel sur le long terme ?<\/p>\n

Les outils de travail collaboratif \u00e0 distance ont d\u00e9ferl\u00e9 sur le monde professionnel. Les logiciels de collaboration et de communication ont prouv\u00e9 leur caract\u00e8re indispensable lors de l\u2019instauration du t\u00e9l\u00e9travail.<\/p>\n

85 % des logiciels adopt\u00e9s en raison de la crise ont \u00e9t\u00e9 jug\u00e9s \u201cessentiels \u00e0 la survie [de l\u2019entreprise]\u201d lors d\u2019une enqu\u00eate GetApp (196 r\u00e9pondants*).<\/p>\n

Parmi ceux-ci, les outils collaboratifs et de communication atteignent \u00e0 eux seuls 59 % des outils dans lesquels les PME ont investi dans le but de poursuivre leur activit\u00e9 en p\u00e9riode de confinement.<\/p>\n

Source: Outils de travail collaboratif \u00e0 distance : quel bilan apr\u00e8s la crise ? – GetApp<\/a><\/em><\/p>\n

https:\/\/media.blubrry.com\/visionarymarketing_les\/agence.visionarymarketing.com\/files\/podcasts\/GETAPP-PME-Collaboratif.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 4:02 — 5.6MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Quel est le bilan de l’usage des outils collaboratifs apr\u00e8s la crise du Coronavirus (en faisant le pari qu’elle est bel et bien termin\u00e9e) ? Telle est la question qu’ont pos\u00e9 les animateurs du blog de GetApp, une filiale de Gartner d\u00e9di\u00e9e au choix des logiciels SaaS pour les PME et TPE. Ces derniers ont …<\/p>\n","protected":false},"author":2,"featured_media":54213,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-54209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail"],"yoast_head":"\nLa ru\u00e9e des PME sur les outils collaboratifs pendant la crise<\/title>\n<meta name=\"description\" content=\"Quel bilan de l'usage des outils collaboratifs apr\u00e8s la crise du Coronavirus ? 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/54209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=54209"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/54209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/54213"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=54209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=54209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=54209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}