{"id":5379,"date":"2011-12-20T17:52:54","date_gmt":"2011-12-20T16:52:54","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=5379"},"modified":"2021-03-13T20:02:29","modified_gmt":"2021-03-13T19:02:29","slug":"walmartlabs-social-mobile-retail","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/12\/20\/walmartlabs-social-mobile-retail\/","title":{"rendered":"Distribution : WalmartLabs = Social + Mobile + Retail"},"content":{"rendered":"<p style=\"text-align: justify;\">Le titre de cet article r\u00e9sume \u00e0 lui seul l&rsquo;\u00e9quation que <a href=\"https:\/\/www.linkedin.com\/company\/walmartglobaltech\" target=\"_blank\" rel=\"noopener noreferrer\">l&rsquo;entit\u00e9 n\u00e9e du rachat de Kosmix par l&rsquo;enseigne Walmart<\/a> a l&rsquo;ambition de r\u00e9soudre. En effet, gr\u00e2ce \u00e0 ce rachat, Walmart a acquis la\u00a0ma\u00eetrise du &lsquo;g\u00e9nome&rsquo;, technologie permettant de cibler la diffusion des offres en fonction des centres d&rsquo;int\u00e9r\u00eat des consommateurs &#8230; et l&rsquo;enseigne compte bien l&rsquo;exploiter au travers de l&rsquo;application Facebook Shopycat.<\/p>\n<p style=\"text-align: justify;\">Le &lsquo;social positionnement&rsquo; de Walmart ne d\u00e9bute pas avec le lancement de cette application : l&rsquo;enseigne a en effet<\/p>\n<ul style=\"text-align: justify;\">\n<li>\u00e9t\u00e9 la premi\u00e8re \u00e0 r\u00e9f\u00e9rencer les &lsquo;facebook credits&rsquo; dans ses lin\u00e9aires<\/li>\n<li>conclu un partenariat avec facebook pour que chacun des 3500 points de vente dispose de sa page<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Au travers de Shopycat, WalMart confirme donc son intention de devenir une enseigne r\u00e9solument &lsquo;sociale&rsquo;. Une telle application laisse m\u00eame deviner ses ambitions de concurrencer Ebay ou Amazon &#8230;<\/p>\n<p style=\"text-align: justify;\">@WalmartLabs a par ailleurs vocation \u00e0 travailler sur de nouveaux concepts comme par exemple celui\u00a0d&rsquo;un points de vente o\u00f9 les consommateurs pourraient \u00e9changer via leurs smartphones sur les offres promotionnelles et autres avis consommateurs sur les r\u00e9seaux sociaux de WalMart. Des tests de magasins \u00e9ph\u00e9m\u00e8res dont l&rsquo;objectif est d&rsquo;\u00eatre un showroom des cadeaux highTech et autres biens d&rsquo;\u00e9quipement et permettre l&rsquo;achat en ligne sur le site de e-commerce de l&rsquo;enseigne.<\/p>\n<p style=\"text-align: justify;\">Tout l&rsquo;enjeu de la grande distribution semble donc de concilier efficacement Mobile &#8211; Relationnel Conso et Point de vente. Ou alors, les r\u00e9seaux sociaux sont-ils les distributeurs de demain?<\/p>\n<p style=\"text-align: justify;\">Pour poursuivre la discussion, retrouvez les exemples de :<\/p>\n<ul style=\"text-align: justify;\">\n<li><span class=\"removed_link\" title=\"http:\/\/www.promoaffinity.com\/2011\/11\/tesco-une-enseigne-en-r%C3%A9alit%C3%A9-augment%C3%A9e.html\">Tesco\u00a0qui utilise la r\u00e9alit\u00e9 augment\u00e9e dans ses lin\u00e9aires<\/span><\/li>\n<li>Amazon<span class=\"removed_link\" title=\"http:\/\/www.promoaffinity.com\/2011\/12\/point-de-vente-vs-digital-la-promotion-damazone-relance-le-d%C3%A9bat.html\">\u00a0qui d\u00e9clare la guerre aux points de vente avec une offre promotionnelle qui cr\u00e9e la pol\u00e9mique<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Source : Marketing vox et <a href=\"http:\/\/www.internetretailer.com\/2011\/10\/31\/wal-mart-imagines-social-networks-store-shoppers\" target=\"_blank\" rel=\"noopener noreferrer\">Internet Retailer<\/a><!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le titre de cet article r\u00e9sume \u00e0 lui seul l&rsquo;\u00e9quation que l&rsquo;entit\u00e9 n\u00e9e du rachat de Kosmix par l&rsquo;enseigne Walmart a l&rsquo;ambition de r\u00e9soudre. En effet, gr\u00e2ce \u00e0 ce rachat, Walmart a acquis la\u00a0ma\u00eetrise du &lsquo;g\u00e9nome&rsquo;, technologie permettant de cibler la diffusion des offres en fonction des centres d&rsquo;int\u00e9r\u00eat des consommateurs &#8230; et l&rsquo;enseigne compte &hellip;<\/p>\n","protected":false},"author":6,"featured_media":61153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4057],"tags":[],"class_list":["post-5379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vente"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Distribution : WalmartLabs = Social + Mobile + Retail<\/title>\n<meta name=\"description\" content=\"Le titre de cet article r\u00e9sume \u00e0 lui seul l&#039;\u00e9quation que l&#039;entit\u00e9 n\u00e9e du rachat de Kosmix par l&#039;enseigne Walmart a l&#039;ambition de r\u00e9soudre. En effet, gr\u00e2ce\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Distribution : WalmartLabs = Social + Mobile + Retail\" \/>\n<meta property=\"og:description\" content=\"Le titre de cet article r\u00e9sume \u00e0 lui seul l&#039;\u00e9quation que l&#039;entit\u00e9 n\u00e9e du rachat de Kosmix par l&#039;enseigne Walmart a l&#039;ambition de r\u00e9soudre. 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