{"id":529,"date":"2008-01-28T13:38:31","date_gmt":"2008-01-28T13:38:31","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=529"},"modified":"2020-09-18T15:16:05","modified_gmt":"2020-09-18T13:16:05","slug":"marketing-authentique","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2008\/01\/28\/marketing-authentique\/","title":{"rendered":"Marketing de l’authentique : l’autre moteur de l’innovation"},"content":{"rendered":"

Marketing et authentique ne font pas toujours bon m\u00e9nage, et cela est dommage car l’association des deux est bigrement efficace. Qui a dit, que le champ de l’innovation \u00e9tait limit\u00e9 aux cr\u00e9ations technologiques de l’hyper modernit\u00e9 ? Comme nous l’avons soulign\u00e9 maintes et maintes fois, en notre soci\u00e9t\u00e9 postindustrielle, le d\u00e9sir, voire m\u00eame le besoin d’authentique de la part des consommateurs est essentiel.<\/p>\n

\"marketing<\/a><\/p>\n

 <\/p>\n

S’il se peut h\u00e9las, que des industriels peu scrupuleux abusent de ce d\u00e9sir pour le d\u00e9tourner, il arrive \u00e9galement que des entrepreneurs g\u00e9n\u00e8rent de v\u00e9ritables innovations autour de l’authentique en red\u00e9couvrant le caract\u00e8re de nos r\u00e9gions. Et c’est dans ce cas, \u00e0 notre avis, que la d\u00e9marche est la plus efficace et la plus durable. Citons bri\u00e8vement 2 initiatives qui ont pris corps dans la m\u00eame r\u00e9gion : le Val de Loire<\/a>.\"marketing<\/a>Les paniers du Val de Loire<\/span>, fonctionnent sur la base d’un abonnement, et leur but n’est pas seulement de vendre des produits en ligne mais de \u00ab\u00a0cr\u00e9er des liens directs et durables entre producteurs et consommateurs\u00a0\u00bb. L’objectif vis\u00e9 est de mieux planifier la production en fonction de la demande en se rapprochant au plus pr\u00e8s du consommateur, et en lui proposant des produits de qualit\u00e9 et du terroir sous le label de l’agriculture biologique. Cr\u00e9\u00e9e en 2000, cette association de loi 1901, a pour principal objectif la structuration \u00e9conomique de la fili\u00e8re fruits et l\u00e9gumes biologique en r\u00e9gion Centre. Leur initiative va au-del\u00e0 d’un site Web. Ils proposent en effet des livraisons hebdomadaires de fruits et de l\u00e9gumes bio en des points de d\u00e9p\u00f4t d\u00e9fini \u00e0 Orl\u00e9ans et \u00e0 Paris<\/span>, en contrepartie d’un abonnement souscrit \u00e0 l’ann\u00e9e. Voici donc une innovation qui tire parti du commerce \u00e9lectronique, tout en mettant \u00e0 la disposition des consommateurs des produits de la terre de qualit\u00e9 .<\/p>\n

Deuxi\u00e8me exemple, \u00e9galement en Val de Loire, le pays des ch\u00e2teaux et du bien manger, une s\u00e9lection de produits de haute qualit\u00e9 r\u00e9alis\u00e9e par les deux entrepreneurs bl\u00e9sois du site commedesrois.com<\/span>. Comme son introduction l’indique, le site commedesrois.com est d\u00e9di\u00e9 au terroir de la Loire, et propose des produits originaux et de qualit\u00e9 telle l’infusion bio Tisamiel au thym<\/span>, le p\u00e2t\u00e9 de sanglier de Chambord<\/span>, les rillons cocktail<\/span> (une des grandes sp\u00e9cialit\u00e9s du Val de Loire), sans oublier une sympathique s\u00e9lection de vins biologiques de qualit\u00e9 telle l’Argilo de Michel Quenioux<\/span>. A venir sur le site, gr\u00e2ce \u00e0 cette indiscr\u00e9tion d’un des cr\u00e9ateurs de l’entreprise, la fameuse poire tap\u00e9e \u00e0 l’ancienne<\/a>, v\u00e9ritable patrimoine gastronomique de la Loire, et que Commedesrois a d\u00e9cid\u00e9 de faire conna\u00eetre aux profanes que nous sommes.<\/p>\n

\"l\u2019agriculture<\/a>Comme pour les paniers de la Loire, la d\u00e9marche de commedesrois va au-del\u00e0 \u00e9galement du simple commerce \u00e9lectronique, dans un esprit de d\u00e9couverte de la r\u00e9gion qui, bien que fort touristique du fait de ses ch\u00e2teaux, a encore un beau potentiel de progression. C’est ainsi que les entrepreneurs de commedesrois, ont cr\u00e9\u00e9 un fort joli blog<\/a> qui nous emm\u00e8ne au-del\u00e0 de la gastronomie, pour nous faire d\u00e9couvrir cette r\u00e9gion dont l’art de vivre est exemplaire. Petite note qui a attir\u00e9 particuli\u00e8rement notre attention, cet article sur le d\u00e9veloppement tr\u00e8s important de la culture du vin bio dans le Val de Loire, la r\u00e9gion o\u00f9 la progression de ce type de culture est la plus forte. \u00ab\u00a0Entre 2005 et 2006\u00a0\u00bb, selon les auteurs du blog, \u00ab\u00a0les surfaces en bio ou en conversion ont augment\u00e9 de 19 % alors que la progression n’est que de 9 % pour l’ensemble des vignobles fran\u00e7ais.<\/p>\n

On trouvera \u00e9galement sur ce blog des informations relatives \u00e0 l‘art de vivre, \u00e0 la culture et au patrimoine<\/a>, ainsi que des choses plus insolites comme la fabrication des sushis dans la r\u00e9gion du Val de Loire<\/a>.<\/p>\n

Comme nous l’avions annonc\u00e9 l’innovation ne se trouve pas toujours l\u00e0 o\u00f9 on croit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing et authentique ne font pas toujours bon m\u00e9nage, et cela est dommage car l’association des deux est bigrement efficace. Qui a dit, que le champ de l’innovation \u00e9tait limit\u00e9 aux cr\u00e9ations technologiques de l’hyper modernit\u00e9 ? Comme nous l’avons soulign\u00e9 maintes et maintes fois, en notre soci\u00e9t\u00e9 postindustrielle, le d\u00e9sir, voire m\u00eame le besoin …<\/p>\n","protected":false},"author":2,"featured_media":56839,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"\nMarketing de l'authentique : l'autre moteur de l'innovation<\/title>\n<meta name=\"description\" content=\"Marketing et authentique ne font pas toujours bon m\u00e9nage, et cela est dommage car l'association des deux est bigrement efficace.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2008\/01\/28\/marketing-authentique\/\" \/>\n<meta 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