{"id":5120,"date":"2012-06-13T07:30:50","date_gmt":"2012-06-13T07:30:50","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=5120"},"modified":"2024-04-26T09:24:44","modified_gmt":"2024-04-26T07:24:44","slug":"qu-est-ce-qu-un-bon-buzz","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2012\/06\/13\/qu-est-ce-qu-un-bon-buzz\/","title":{"rendered":"Qu&rsquo;est-ce qu&rsquo;un \u00ab\u00a0bon\u00a0\u00bb buzz : lol + cute + trashy"},"content":{"rendered":"<p><em>Qu&rsquo;est-ce qu&rsquo;un \u00ab\u00a0bon\u00a0\u00bb buzz ? Si votre boss vous demande de lui faire un \u00ab\u00a0buzz\u00a0\u00bb montrez lui cet article ! Dans une vid\u00e9o il y a quelques mois je d\u00e9clarai \u201c<a href=\"http:\/\/vimeo.com\/21089217\" target=\"_blank\" rel=\"noopener noreferrer\">Il y a trop de buzz sur le buzz!<\/a>\u201d indiquant par l\u00e0 le caract\u00e8re irritant de cette \u201c\u00e9vidence\u201d auto-proclam\u00e9e du Web social. <\/em><\/p>\n<h2>Qu&rsquo;est-ce qu&rsquo;un \u00ab\u00a0bon\u00a0\u00bb buzz : lol + cute + trashy<\/h2>\n<figure id=\"attachment_62320\" aria-describedby=\"caption-attachment-62320\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-62320 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/09\/jumpstory-download20210314-082822.jpg\" alt=\"Comment faire un &quot;bon&quot; buzz : lol + cute + trashy\" width=\"520\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/09\/jumpstory-download20210314-082822.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/09\/jumpstory-download20210314-082822-459x300.jpg 459w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-62320\" class=\"wp-caption-text\">Comment faire un \u00ab\u00a0bon\u00a0\u00bb buzz : lol + cute + trashy<\/figcaption><\/figure>\n<p>Outre ce c\u00f4t\u00e9 irritant, il y a l\u2019aspect recette, forc\u00e9ment facile, qui marche donc \u00e0 tous les coups et qui bien-s\u00fbr &#8230; ne co\u00fbte pas cher !<\/p>\n<p>(selon mes sources secr\u00e8tes, aux environs de 700 k\u20ac tout de m\u00eame pour une <a href=\"http:\/\/www.youtube.com\/user\/tippexperience\" target=\"_blank\" rel=\"noopener noreferrer\">certaine pub virale<\/a> que tout le monde a vue; information inv\u00e9rifiable h\u00e9las, mais bloquer la page de <a href=\"http:\/\/youtube.com\" target=\"_blank\" rel=\"noopener noreferrer\">Youtube<\/a> pendant plusieurs jours, cela ne vaut pas 100 \u20ac).<\/p>\n<p>Alors qu\u2019il y a une v\u00e9ritable tendance de fond tirant vers le sensationnalisme, voire \u00e0 la <a href=\"https:\/\/web.archive.org\/web\/20231202090310\/http:\/\/www.mycommunitymanager.fr\/la-culture-web-du-trash-un-marecage-nauseabond\/\" target=\"_blank\" rel=\"noopener noreferrer\">poubellisation du Web et du Web social notamment<\/a>, repenchons-nous sur les m\u00e9canismes qui font qu\u2019une op\u00e9ration est virale ou pas. Apr\u00e8s tout, si l\u2019on parle de \u201cvirus\u201d, il doit s\u2019agir de quelque chose de scientifique ?!<\/p>\n<p>Et bien pas du tout ! Selon <span class=\"removed_link\" title=\"http:\/\/www.linkedin.com\/in\/fouetillouguilhem\">Guilhem Fouetillou<\/span> le patron de l&rsquo;institut d&rsquo;\u00e9tudes <a href=\"http:\/\/linkfluence.com\" target=\"_blank\" rel=\"noopener noreferrer\">Linkfluence<\/a>, la recette des \u00ab\u00a0buzz\u00a0\u00bb est assez simple :<\/p>\n<ul>\n<li><strong>lol<\/strong> (<a href=\"http:\/\/www.youtube.com\/watch?v=V55Zq5whVCI\" target=\"_blank\" rel=\"noopener noreferrer\">plus c&rsquo;est b\u00eate et plus \u00e7a marche<\/a>) : n&rsquo;importe quelle b\u00eatise &#8211; la plus d\u00e9cal\u00e9e &#8230; tr\u00e8s profond.<\/li>\n<li><strong>cute<\/strong> (<a href=\"http:\/\/www.youtube.com\/watch?v=q1dpQKntj_w\" target=\"_blank\" rel=\"noopener noreferrer\">encore un bon exemple ici<\/a>) : c&rsquo;est trop mignon on ne peut r\u00e9sister ! D&rsquo;ailleurs je me souviens d&rsquo;une marque de service grand public de mon secteur d&rsquo;activit\u00e9 &#8211; et que je ne peux donc nommer ni critiquer &#8211; qui a eu un certain succ\u00e8s avec une campagne assez \u00ab\u00a0entr\u00e9e de gamme\u00a0\u00bb sur ce th\u00e8me. Je ne mets pas le lien &#8230; ;<\/li>\n<li><strong>trashy<\/strong> : plus c&rsquo;est extr\u00eame, plus \u00e7a pla\u00eet. Par d\u00e9cence je ne donne qu&rsquo;un lien mais vous n&rsquo;\u00eates pas oblig\u00e9s de cliquer dessus (<a href=\"http:\/\/www.buzzfeed.com\/tommywes\/half-cat-half-machine-and-totally-insane\" target=\"_blank\" rel=\"noopener noreferrer\">encore un chat au passage, on remarquera l&rsquo;omnipr\u00e9sence de ces animaux ; pauvres b\u00eates<\/a> !).<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-6493\" title=\"buzz\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/06\/buzz.png\" alt=\"\" width=\"490\" height=\"63\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/06\/buzz.png 999w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/06\/buzz-500x65.png 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/06\/buzz-768x100.png 768w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2012\/06\/buzz-300x39.png 300w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/a><\/p>\n<p>Le site <a href=\"http:\/\/www.buzzfeed.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buzzfeed.com<\/a> confirme l&rsquo;intuition de Guilhem en compl\u00e9tant le vocabulaire : Lol \/ Win \/ OMG (Oh My God pour les incultes) \/ Cute \/ Geeky (les techos, \u00e7a fait toujours rire) \/ Trashy (Guilhem avait raison) \/ fail (les \u00e9checs &#8211; des autres &#8211; \u00e7a fait toujours rire) et l&rsquo;ineffable WTF (non je ne traduirai pas).<\/p>\n<p>On le voit donc, pour faire du buzz il faut nager en pleine \u00ab\u00a0beauferie\u00a0\u00bb et donc se compromettre et compromettre sa marque. Voil\u00e0 pourquoi, la prochaine fois que votre patron vous demandera \u00ab\u00a0vous m&rsquo;en faites un buzz ?!\u00a0\u00bb vous pourrez imprimer cet article et lui tendre et m\u00eame lui envoyer un lien s&rsquo;il conna\u00eet l&rsquo;usage des ordinateurs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>exclamation-large<\/p>\n<p>Si votre boss vous demande de lui faire un \u00ab\u00a0buzz\u00a0\u00bb montrez lui cet article !<\/p>\n<p>Dans une vid\u00e9o il y a quelques mois je d\u00e9clarai \u201cIl y a trop de buzz sur le buzz!\u201d indiquant par l\u00e0 le caract\u00e8re irritant de cette \u201c\u00e9vidence\u201d auto-proclam\u00e9e du Web social. Outre ce c\u00f4t\u00e9 irritant, il y a l\u2019aspect recette, forc\u00e9ment facile, qui marche donc \u00e0 tous les coups et qui bien-s\u00fbr &#8230; ne co\u00fbte pas cher ! (selon mes sources secr\u00e8tes, aux environs de 700 k\u20ac tout de m\u00eame pour une certaine pub virale que tout le monde a vue; information inv\u00e9rifiable h\u00e9las, mais bloquer la page de Youtube pendant plusieurs jours, cela ne vaut pas 100 \u20ac). Alors qu\u2019il y a une v\u00e9ritable tendance de fond tirant vers le sensationnalisme, voire \u00e0 la poubellisation du Web et du Web social notamment, repenchons-nous sur les m\u00e9canismes qui font qu\u2019une op\u00e9ration est virale ou pas. Apr\u00e8s tout, si l\u2019on parle de \u201cvirus\u201d, il doit s\u2019agir de quelque chose de scientifique ?!<\/p>\n","protected":false},"author":2,"featured_media":62320,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121,6,25],"tags":[],"class_list":["post-5120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business","category-marketing-innovation-fr","category-medias-sociaux","post_format-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qu&#039;est-ce qu&#039;un &quot;bon&quot; buzz : lol + cute + trashy et n&#039;ayez pas peur !<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce qu&#039;un &quot;bon&quot; buzz ? Si votre boss vous demande de lui faire un &quot;buzz&quot; montrez lui cet article ! 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