{"id":5110,"date":"2011-11-30T13:10:32","date_gmt":"2011-11-30T13:10:32","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=5110"},"modified":"2024-04-26T09:24:49","modified_gmt":"2024-04-26T07:24:49","slug":"culture-trash","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/","title":{"rendered":"Plaidoyer contre la culture web du trash"},"content":{"rendered":"

Le Web et la culture trash, \u00e7a vous parle ? <\/strong>Cet article de Ronan Boussicaud<\/a> issu de l’excellent blog \u00ab\u00a0my community manager<\/a>\u00ab\u00a0. Comme quoi il n’y a pas que les vieux cro\u00fbtons qui trouvent que la qualit\u00e9 baisse …<\/em><\/p>\n

Plaidoyer contre la culture web du trash<\/h2>\n
\"Web
La culture du trash ne pla\u00eet pas \u00e0 Romain Boussicaud<\/figcaption><\/figure>\n

Le niveau baisse entend-on r\u00e9guli\u00e8rement r\u00e9p\u00e9ter. Mieux encore, dans les salles de classe, il n’est pas rare que les r\u00e9actions soient brutales. Lorsque je sugg\u00e8re \u00e0 mes \u00e9l\u00e8ves de lancer un travail dirig\u00e9 sur un m\u00e9dia social, Twitter par exemple, j’ai souvent droit \u00e0 une \u00ab bronca \u00bb.<\/p>\n

_Twitter est une poubelle, M’sieur !<\/p>\n

Voici ce que j’entends, en substance, dans mes salles de classe, et qui plus est, de digital ou de m\u00e9dias sociaux.<\/p>\n

Parfois m\u00eame, il faut batailler avec les \u00e9l\u00e8ves pour qu’ils cr\u00e9ent leur compte Twitter.<\/p>\n

_Je ne veux pas appara\u00eetre \u2018l\u00e0-dedans\u2019, entends-je.<\/p>\n

Cela est r\u00e9v\u00e9lateur d’un monde o\u00f9 la culture du trash a pris le pas sur beaucoup de choses. Car quoi de mieux qu’un bon \u2018fight\u2019 en ligne pour cr\u00e9er un peu de buzz et susciter des r\u00e9actions.<\/p>\n

Apr\u00e8s tout, mieux vaut une mauvaise r\u00e9action qu’une absence de r\u00e9actions, n’est-ce pas ? Cette course \u00e0 l’attention et ses exc\u00e8s a sans doute des cons\u00e9quences, mais elle n’est pas in\u00e9luctable. Il ne tient que nous, les utilisateurs de l’Internet, de refuser de c\u00e9der \u00e0 la facilit\u00e9 et de choisir nos espaces d’expression.<\/p>\n

Quoiqu’il en soit, avec la s\u00e9lection du jour, l’antienne fameuse \u00ab le niveau baisse ! \u00bb n’est pas le fait d’un vieux chnoque mais d’un jeune community manager. Autant lui passer la parole, si c’est un jeune qui le dit, cela doit \u00eatre vrai.<\/p>\n

La culture de la poubelle sur Internet<\/h3>\n

\u00ab\u00a0De plus en plus on observe l\u2019\u00e9mergence de pratiques fallacieuses sur le Net<\/em><\/a>. Pour amener du trafic, booster le nombre de partages ou simplement d\u00e9cupler sa notori\u00e9t\u00e9, bon nombre d\u2019internautes n\u2019h\u00e9sitent plus \u00e0 s\u2019adonner \u00e0 des exercices de critiques ouvertes en balan\u00e7ant des noms bankables.<\/p>\n

Pourquoi les gens sont-ils friands de ces \u00e9talages publics\u00a0? Les flagellations \u00e9crites sont-elles moins choquantes que certaines campagnes marketing\u00a0?<\/p>\n

Pourquoi a-ton envie que le bad guy sorte vainqueur dans les films\u00a0? Qui sont les blousons noirs de la toile\u00a0?<\/p>\n

Je tiens \u00e0 pr\u00e9ciser que cet article t\u00e9moigne d\u2019un avis personnel et qu\u2019il n\u2019est en aucun cas omniscient.<\/p>\n

Le web est une foule compacte qui \u00e9volue au sein d\u2019une m\u00eame enveloppe virtuelle. M\u00eame si certains \u00e9l\u00e9ments semblent vouloir se d\u00e9tacher, ils finissent toujours par rejoindre les rangs. Qu\u2019ils le veulent ou non.<\/p>\n

Dans ce contexte, la plupart des papiers exemplaires ou juste bon \u00e0 jeter \u00e0 la poubelle sont model\u00e9s sous le prisme des attentes des internautes.<\/p>\n

Parler d\u2019un sujet actuel, tendance ou innovant semble d\u00e9j\u00e0 une bonne voie pour s\u2019extirper de la sonorit\u00e9 r\u00e9guli\u00e8re du m\u00e9tronome de la toile.<\/p>\n

Mais ce que pr\u00e9f\u00e8rent par-dessus tout les explorateurs du virtuel, ce sont les clashs, les critiques ouvertes et les prises de position sans compromis.<\/p>\n

On a longtemps associ\u00e9 le web 2.0 au monde des bisounours. Car le \u00ab biberonnage \u00bb au respect et la gentillesse \u00e0 la guimauve que certains percevaient, \u00a0\u00e9claboussaient leur visage d\u2019une hypocrisie \u00e9c\u0153urante.<\/p>\n

Pourtant il vaut mieux \u00e9voluer dans une ambiance d\u2019encouragements, de clins d\u2019\u0153il et de f\u00e9licitations. Cela vaut mieux que les conflits et les insultes.<\/p>\n

via\u00a0La culture web du trash: un mar\u00e9cage naus\u00e9abond | My Community Manager<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Web et la culture trash, \u00e7a vous parle ? Cet article de Ronan Boussicaud issu de l’excellent blog \u00ab\u00a0my community manager\u00ab\u00a0. Comme quoi il n’y a pas que les vieux cro\u00fbtons qui trouvent que la qualit\u00e9 baisse … Plaidoyer contre la culture web du trash Le niveau baisse entend-on r\u00e9guli\u00e8rement r\u00e9p\u00e9ter. Mieux encore, dans …<\/p>\n","protected":false},"author":2,"featured_media":51032,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-5110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nCulture trash : remettre la qualit\u00e9 \u00e0 l'honneur et arr\u00eater le trash<\/title>\n<meta name=\"description\" content=\"Culture Trash : Le Web est une poubelle. Voil\u00e0 ce qu'on entend trop souvent. Mais le Web est aussi un espace de libert\u00e9 et de qualit\u00e9\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Culture trash : remettre la qualit\u00e9 \u00e0 l'honneur et arr\u00eater le trash\" \/>\n<meta property=\"og:description\" content=\"Culture Trash : Le Web est une poubelle. Voil\u00e0 ce qu'on entend trop souvent. Mais le Web est aussi un espace de libert\u00e9 et de qualit\u00e9\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2011-11-30T13:10:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-26T07:24:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/11\/jumpstory-download20200311-180925-e1583950242568.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Plaidoyer contre la culture web du trash\",\"datePublished\":\"2011-11-30T13:10:32+00:00\",\"dateModified\":\"2024-04-26T07:24:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/\"},\"wordCount\":645,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2011\\\/11\\\/jumpstory-download20200311-180925-e1583950242568.jpg\",\"articleSection\":[\"m\u00e9dias \\\/ r\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/\",\"name\":\"Culture trash : remettre la qualit\u00e9 \u00e0 l'honneur et arr\u00eater le trash\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2011\\\/11\\\/jumpstory-download20200311-180925-e1583950242568.jpg\",\"datePublished\":\"2011-11-30T13:10:32+00:00\",\"dateModified\":\"2024-04-26T07:24:49+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Culture Trash : Le Web est une poubelle. Voil\u00e0 ce qu'on entend trop souvent. Mais le Web est aussi un espace de libert\u00e9 et de qualit\u00e9\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2011\\\/11\\\/jumpstory-download20200311-180925-e1583950242568.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2011\\\/11\\\/jumpstory-download20200311-180925-e1583950242568.jpg\",\"width\":519,\"height\":340,\"caption\":\"Web trash poubelle\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/11\\\/30\\\/culture-trash\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Plaidoyer contre la culture web du trash\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Culture trash : remettre la qualit\u00e9 \u00e0 l'honneur et arr\u00eater le trash","description":"Culture Trash : Le Web est une poubelle. Voil\u00e0 ce qu'on entend trop souvent. Mais le Web est aussi un espace de libert\u00e9 et de qualit\u00e9","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/","og_locale":"fr_FR","og_type":"article","og_title":"Culture trash : remettre la qualit\u00e9 \u00e0 l'honneur et arr\u00eater le trash","og_description":"Culture Trash : Le Web est une poubelle. Voil\u00e0 ce qu'on entend trop souvent. Mais le Web est aussi un espace de libert\u00e9 et de qualit\u00e9","og_url":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2011-11-30T13:10:32+00:00","article_modified_time":"2024-04-26T07:24:49+00:00","og_image":[{"width":640,"height":427,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/11\/jumpstory-download20200311-180925-e1583950242568.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Plaidoyer contre la culture web du trash","datePublished":"2011-11-30T13:10:32+00:00","dateModified":"2024-04-26T07:24:49+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/"},"wordCount":645,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/11\/jumpstory-download20200311-180925-e1583950242568.jpg","articleSection":["m\u00e9dias \/ r\u00e9seaux sociaux"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/","url":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/","name":"Culture trash : remettre la qualit\u00e9 \u00e0 l'honneur et arr\u00eater le trash","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/11\/jumpstory-download20200311-180925-e1583950242568.jpg","datePublished":"2011-11-30T13:10:32+00:00","dateModified":"2024-04-26T07:24:49+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Culture Trash : Le Web est une poubelle. Voil\u00e0 ce qu'on entend trop souvent. Mais le Web est aussi un espace de libert\u00e9 et de qualit\u00e9","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/11\/jumpstory-download20200311-180925-e1583950242568.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/11\/jumpstory-download20200311-180925-e1583950242568.jpg","width":519,"height":340,"caption":"Web trash poubelle"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2011\/11\/30\/culture-trash\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Plaidoyer contre la culture web du trash"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/5110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=5110"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/5110\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/51032"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=5110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=5110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=5110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}