{"id":4943,"date":"2011-10-17T06:54:37","date_gmt":"2011-10-17T06:54:37","guid":{"rendered":"https:\/\/visionary.wordpress.com\/?p=4943"},"modified":"2024-01-18T21:08:37","modified_gmt":"2024-01-18T20:08:37","slug":"google-plus-en-chute-google-buzz-au-cimetiere-et-diaspora-fait-la-manche","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/10\/17\/google-plus-en-chute-google-buzz-au-cimetiere-et-diaspora-fait-la-manche\/","title":{"rendered":"Google plus chute, Google Buzz au cimeti\u00e8re Diaspora fait la manche"},"content":{"rendered":"

La semaine derni\u00e8re fut particuli\u00e8rement mouvement\u00e9e Google plus<\/strong><\/em><\/h2>\n

Un des contributeurs de Forbes, le Britannique Tim Worstall<\/a> (voir son profil ici<\/a>), a \u00e9crit ce papier sur Google plus et son \u00e9ventuel \u00e9chec, dans lequel il montre en fait que le r\u00e9seau \u00a0de Google est encore en croissance. Ceci semble \u00eatre effectivement le cas, si l’on en croit l’annonce qui a \u00e9t\u00e9 faite par Larry Page la semaine derni\u00e8re, dans laquelle il d\u00e9clarait que le r\u00e9seau venait d’atteindre 40 millions d’utilisateurs<\/a>.<\/em>\"Google+\"<\/a><\/p>\n

Il reste cependant \u00e0 prouver combien l’utilisent v\u00e9ritablement. La semaine derni\u00e8re, on a plus comment\u00e9 la bourde d’un ing\u00e9nieur de Google qui s’est apparemment tromp\u00e9 de bouton au moment de partager son m\u00e9mo interne<\/a>, que du nombre de abonn\u00e9s \u00e0 la nouvelle plate-forme Google.<\/em><\/p>\n

Google+ n’est qu’un outil<\/h3>\n

Sauf que justement, les arguments d\u00e9ploy\u00e9s dans ce m\u00e9mo \u00e9taient que le r\u00e9seau social de Google n’\u00e9tait pas une plate-forme mais juste un outil ! Il y a eu \u00e9galement ce coup de canif lanc\u00e9 par Mashable aux dirigeants de Google \u00e0 propos du fait qu’ils n’utilisaient pas leurs propres outils<\/a>. <\/em><\/p>\n

Peut-\u00eatre qu’ils ne se sentait pas tr\u00e8s motiv\u00e9s \u00e0 l’id\u00e9e d’abandonner leur r\u00e9seau Facebook et de devoir le recommencer ailleurs. Il me semble comprendre ce probl\u00e8me assez bien. Enfin, les \u00ab utilisateurs \u00bb du tout nouveau r\u00e9seau social Diaspora ont re\u00e7u un e-mail la semaine derni\u00e8re dans lequel les propri\u00e9taires du r\u00e9seau faisaient un appel au peuple pour refinancer le projet<\/a>. <\/em><\/p>\n

Ceci ne semble pas prendre un bon d\u00e9part. Personnellement, j’ai ouvert mon compte, bien compris le principe, mais n’y ai vu aucune valeur ajout\u00e9e j’en ai bien peur. Je sais qu’il est dit que Google plus a recopi\u00e9 leur interface et non pas l’inverse, mais bon \u2026 Au fait, comme lorsque Worstall le remarque fac\u00e9tieusement, doit-on dire Google+ ou Google plus ? <\/em><\/p>\n

Celui-ci n’est certainement pas un gourou les m\u00e9dias sociaux, mais ses questions sont bigrement pertinentes (voir des extraits ci-dessous et un lien vers l’article de Forbes). Dans tous les cas, le mouvement de Google vers Google+ semble se pr\u00e9ciser, avec l’abandon d\u00e9finitif de Google Buzz (annonc\u00e9 il y a quelques heures)<\/span>. Enfin une chose qui est plus claire cette semaine dans le petit monde des m\u00e9dias sociaux !<\/em><\/p>\n

\u00ab\u00a0Le Mail on Sunday nous apprend que le trafic sur Google Plus (ou Google + peut-\u00eatre ?) a baiss\u00e9 de 60 %.<\/p>\n

[… ]<\/p>\n

Eh bien, si le trafic \u00e9tait de 100 quand Google+ \u00e9tait uniquement sur invitation, alors l’ouverture \u00e0 tous les visiteurs a conduit \u00e0 une augmentation de 1200% du trafic, alors nous avons un trafic de 1200. Une baisse de 60 % par rapport \u00e0 1 200 nous laisse un trafic de 480 (peu importe qu’il s’agisse d’utilisateurs, de pages vues, de visites ou autre, le calcul est le m\u00eame). Le rapport indique donc qu’en moins d’un mois, le trafic a augment\u00e9 de 480 %, soit 4,8 fois. \u00a0 Ce qui n’est pas vraiment un \u00e9chec.<\/p>\n

En ce qui me concerne, je ne comprends pas vraiment cette histoire de m\u00e9dias sociaux : Je comprends les mod\u00e8les \u00e9conomiques, je comprends ce que les gens font, mais je ne sais pas pourquoi […]\u00a0\u00bb<\/p>\n

via Google Plus Traffic Down 60% – Forbes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La semaine derni\u00e8re fut particuli\u00e8rement mouvement\u00e9e pour ce qui concerne le petit monde des m\u00e9dias sociaux\u2026<\/p>\n

Un des contributeurs de Forbes, le Britannique Tim Worstall (voir son profil ici), a \u00e9crit ce papier sur Google+ et son \u00e9ventuel \u00e9chec, dans lequel il montre en fait que le r\u00e9seau de Google est encore en croissance. Ceci semble \u00eatre effectivement le cas, si l’on en croit l’annonce qui a \u00e9t\u00e9 faite par Larry Page la semaine derni\u00e8re, dans laquelle il d\u00e9clarait que le r\u00e9seau venait d’atteindre 40 millions d’utilisateurs. Il reste cependant \u00e0 prouver combien l’utilisent v\u00e9ritablement. La semaine derni\u00e8re, on a plus comment\u00e9 la bourde d’un ing\u00e9nieur de Google qui s’est apparemment tromp\u00e9 de bouton au moment de partager son m\u00e9mo interne, que du nombre de abonn\u00e9s \u00e0 la nouvelle plate-forme Google. Sauf que justement, les arguments d\u00e9ploy\u00e9s dans ce m\u00e9mo \u00e9taient que le r\u00e9seau social de Google n’\u00e9tait pas une plate-forme mais juste un outil ! Il y a eu \u00e9galement ce coup de canif lanc\u00e9 par Mashable aux dirigeants de Google \u00e0 propos du fait qu’ils n’utilisaient pas leurs propres outils. Peut-\u00eatre qu’ils ne se sentait pas tr\u00e8s motiv\u00e9s \u00e0 l’id\u00e9e d’abandonner leur r\u00e9seau Facebook et de devoir le recommencer ailleurs. Il me semble comprendre ce probl\u00e8me assez bien. Enfin, les \u00ab utilisateurs \u00bb du tout nouveau r\u00e9seau social Diaspora ont re\u00e7u un e-mail la semaine derni\u00e8re dans lequel les propri\u00e9taires du r\u00e9seau faisaient un appel au peuple pour refinancer le projet. Ceci ne semble pas prendre un bon d\u00e9part. Personnellement, j’ai ouvert mon compte, bien compris le principe, mais n’y ai vu aucune valeur ajout\u00e9e j’en ai bien peur. Je sais qu’il est dit que Google+ a recopi\u00e9 leur interface et non pas l’inverse, mais bon \u2026 Au fait, comme lorsque Worstall le remarque fac\u00e9tieusement, doit-on dire Google+ ou Google plus ? Celui-ci n’est certainement pas un gourou les m\u00e9dias sociaux, mais ses questions sont bigrement pertinentes (voir des extraits ci-dessous et un lien vers l’article de Forbes). Dans tous les cas, le mouvement de Google vers Google+ semble se pr\u00e9ciser, avec l’abandon d\u00e9finitif de Google Buzz (annonc\u00e9 il y a quelques heures). Enfin une chose qui est plus claire cette semaine dans le petit monde des m\u00e9dias sociaux !<\/p>\n","protected":false},"author":2,"featured_media":51814,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4943","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nGoogle plus chute, Google Buzz au cimeti\u00e8re Diaspora fait la manche<\/title>\n<meta name=\"description\" content=\"Un des contributeurs de Forbes, le Britannique Tim Worstall a \u00e9crit ce papier sur Google plus et son \u00e9ventuel \u00e9chec\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2011\/10\/17\/google-plus-en-chute-google-buzz-au-cimetiere-et-diaspora-fait-la-manche\/\" \/>\n<meta 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