{"id":4889,"date":"2011-10-11T11:39:38","date_gmt":"2011-10-11T11:39:38","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4889"},"modified":"2023-05-26T07:52:30","modified_gmt":"2023-05-26T05:52:30","slug":"chariot-de-supermarche","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/10\/11\/chariot-de-supermarche\/","title":{"rendered":"Carrefour presque premier \u00e0 r\u00e9inventer le chariot de supermarch\u00e9\u00a0"},"content":{"rendered":"<p><em>Le chariot de supermarch\u00e9 attire d\u00e9cid\u00e9ment beaucoup les innovateurs. Voici une nouvelle signal\u00e9e via <a href=\"http:\/\/twitter.com\/yannigroth\" target=\"_blank\" rel=\"noopener noreferrer\">Twitter<\/a> par <a href=\"http:\/\/yannigroth.wordpress.com\/2011\/08\/12\/the-ideo-shopping-cart-1998-wasnt-a-failure-the-concept-was-just-ahead-of-its-time\/\" target=\"_blank\" rel=\"noopener noreferrer\">Yannig Roth<\/a>\u00a0\u00e0 qui nous devions d\u00e9j\u00e0 d&rsquo;<a href=\"https:\/\/visionarymarketing.com\/2011\/08\/17\/le-caddie-de-supermarche-enfin-reinvente-mais-pas-par-ideo\/\" target=\"_blank\" rel=\"noopener noreferrer\">avoir signal\u00e9 une avanc\u00e9e dans le domaine du design du<\/a> chariot de supermarch\u00e9. Un article du <a href=\"http:\/\/www.lefigaro.fr\/societes\/2011\/10\/07\/04015-20111007ARTFIG00621-carrefour-reinvente-le-chariot-de-ses-supermarches.php\" target=\"_blank\" rel=\"noopener noreferrer\">Figaro du 07 octobre annonce<\/a> que Carrefour prend de l&rsquo;avance dans le lancement de ses nouveaux caddies.\u00a0\u00a0Les lecteurs attentifs de Visionary Marketing auront d\u00e9j\u00e0 remarqu\u00e9 habilement que Carrefour n&rsquo;est pas &#8211; contrairement \u00e0 ce qu&rsquo;indique le Figaro &#8211; premier \u00e0 se lancer sur ce cr\u00e9neau &#8230; mais ils sont bien les premiers \u00e0 avoir fait du bruit dans la Presse avec cette innovation, prouvant encore une fois que l&rsquo;avantage n&rsquo;est pas toujours conf\u00e9r\u00e9 au premier innovateur !<\/em><\/p>\n<h2>Carrefour r\u00e9invente le chariot de supermarch\u00e9<\/h2>\n<p>\u00ab\u00a0L&rsquo;enseigne teste un nouveau mod\u00e8le, \u00e0 partir de lundi, dans cinq magasins europ\u00e9ens. Une premi\u00e8re depuis cinquante ans.<\/p>\n<figure id=\"attachment_4893\" aria-describedby=\"caption-attachment-4893\" style=\"width: 493px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.lefigaro.fr\/societes\/2011\/10\/07\/04015-20111007ARTFIG00621-carrefour-reinvente-le-chariot-de-ses-supermarches.php\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-4893 size-full\" style=\"margin-left: 10px; margin-right: 10px;\" title=\"caddiecarrefour\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/caddiecarrefour.jpg\" alt=\"\" width=\"493\" height=\"328\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/caddiecarrefour.jpg 493w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/caddiecarrefour-451x300.jpg 451w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/caddiecarrefour-300x199.jpg 300w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/caddiecarrefour-450x300.jpg 450w\" sizes=\"auto, (max-width: 493px) 100vw, 493px\" \/><\/a><figcaption id=\"caption-attachment-4893\" class=\"wp-caption-text\">Une avanc\u00e9e dans le domaine du design du chariot de supermarch\u00e9 (image Le Figaro)<\/figcaption><\/figure>\n<p><!--more--><\/p>\n<p>C&rsquo;est peut-\u00eatre la fin du bon vieux chariot qui nous accompagne depuis cinquante ans au supermarch\u00e9. Carrefour teste \u00e0 partir de lundi dans cinq magasins de France, d&rsquo;Espagne et de Belgique un nouveau mod\u00e8le. Exit la cage m\u00e9tallique. Place \u00e0 un portant sur lequel seront suspendus des sacs de courses r\u00e9utilisables. En France, ce sont les clients du Carrefour Market de Boulogne-Billancourt (Hauts-de-Seine) ainsi que des hypermarch\u00e9s Carrefour Planet des Ulis (Essonne) et de Wasquehal (Nord) qui en auront la primeur. Le test, qui porte sur 800 chariots, se d\u00e9roule jusqu&rsquo;\u00e0 la fin de l&rsquo;ann\u00e9e. Si ce chariot, baptis\u00e9 \u00abmobi\u00bb en interne, s\u00e9duit les clients, son utilisation sera g\u00e9n\u00e9ralis\u00e9e d&rsquo;ici au printemps 2012. \u00ab Si les tests consommateurs sont concluants, c&rsquo;est un mod\u00e8le de chariot qui pourrait devenir un standard chez Carrefour sans limite g\u00e9ographique\u00bb, explique Philippe Picaud, directeur du design de l&rsquo;enseigne.\u00a0\u00bb<\/p>\n<p>via <a href=\"http:\/\/www.lefigaro.fr\/societes\/2011\/10\/07\/04015-20111007ARTFIG00621-carrefour-reinvente-le-chariot-de-ses-supermarches.php\">Le Figaro &#8211; Soci\u00e9t\u00e9s : Carrefour r\u00e9invente le chariot de ses supermarch\u00e9s<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le chariot de supermarch\u00e9 attire d\u00e9cid\u00e9ment beaucoup les innovateurs. Voici une nouvelle signal\u00e9e via Twitter par Yannig Roth\u00a0\u00e0 qui nous devions d\u00e9j\u00e0 d&rsquo;avoir signal\u00e9 une avanc\u00e9e dans le domaine du design du chariot de supermarch\u00e9. Un article du Figaro du 07 octobre annonce que Carrefour prend de l&rsquo;avance dans le lancement de ses nouveaux caddies.\u00a0\u00a0Les &hellip;<\/p>\n","protected":false},"author":2,"featured_media":4893,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4889","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour r\u00e9invente peut-\u00eatre le chariot de supermarch\u00e9\u00a0<\/title>\n<meta name=\"description\" content=\"Une avanc\u00e9e dans le domaine du design du chariot de supermarch\u00e9, un article du Figaro du 07 octobre avec une annonce de Carrefour\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2011\/10\/11\/chariot-de-supermarche\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carrefour r\u00e9invente peut-\u00eatre le chariot de supermarch\u00e9\u00a0\" \/>\n<meta property=\"og:description\" content=\"Une avanc\u00e9e dans le domaine du design du chariot de supermarch\u00e9, un article du Figaro du 07 octobre avec une annonce de Carrefour\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2011\/10\/11\/chariot-de-supermarche\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2011-10-11T11:39:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-26T05:52:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/caddiecarrefour.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"493\" \/>\n\t<meta property=\"og:image:height\" content=\"328\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/10\\\/11\\\/chariot-de-supermarche\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/10\\\/11\\\/chariot-de-supermarche\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Carrefour presque premier \u00e0 r\u00e9inventer le chariot de supermarch\u00e9\u00a0\",\"datePublished\":\"2011-10-11T11:39:38+00:00\",\"dateModified\":\"2023-05-26T05:52:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/10\\\/11\\\/chariot-de-supermarche\\\/\"},\"wordCount\":356,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/10\\\/11\\\/chariot-de-supermarche\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2011\\\/10\\\/caddiecarrefour.jpg\",\"articleSection\":[\"Marketing &amp; 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