{"id":4879,"date":"2011-10-12T07:13:53","date_gmt":"2011-10-12T07:13:53","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4879"},"modified":"2023-08-13T21:48:27","modified_gmt":"2023-08-13T19:48:27","slug":"chartes-medias-sociaux","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/10\/12\/chartes-medias-sociaux\/","title":{"rendered":"Les chartes des m\u00e9dias sociaux mode d’emploi avec des exemples"},"content":{"rendered":"

A quoi\u00a0servent les chartes des m\u00e9dias sociaux et comment les \u00e9tablir (voir les exemples ci-dessous). En avant premi\u00e8re de la conf\u00e9rence Media Aces du 25 octobre, <\/i>Fadhila Brahimi m’a interview\u00e9<\/span> au Hubforum qui s’est tenu la semaine derni\u00e8re, afin de pr\u00e9senter la future conf\u00e9rence sur les chartes des m\u00e9dias sociaux .<\/i><\/p>\n

les chartes des m\u00e9dias sociaux mode d’emploi<\/h2>\n
inscrivez-vous \u00e0 la prochaine conf\u00e9rence Media Aces<\/a>\"charte<\/a><\/pre>\n
1er dilemme. A quoi \u00e7a sert ? \u2013 A s\u00e9curiser ou \u00e0 sensibiliser ?<\/strong><\/p><\/blockquote>\n
\u00ab\u00a0La p\u00e9riode semble m\u00fbre pour d\u00e9passer le d\u00e9bat sur l\u2019int\u00e9r\u00eat des m\u00e9dias sociaux. Les marques forment leurs collaborateurs en community management et s\u2019expriment \u00e0 pr\u00e9sent des besoins en faveur de la cr\u00e9ation de chartes.<\/p>\n
Pour illustration, les r\u00e9centes publication: le guide des bonnes pratiques de France T\u00e9l\u00e9visions, les Social Media Guidelines d\u2019Orange-France Telecom (cf une liste exhaustive) ainsi que le rdv Media Aces du 25 octobre.<\/p>\n
Selon Yann Gourvennec, interview\u00e9 au Hub Forum, les chartes servent \u00e0 \u00ab Conseiller, \u00e9duquer et inciter \u00bb. Faisons le point ensemble et en vid\u00e9o\u00a0\u00bb<\/p>\n
via Social Media Guidelines: comment faire une charte des m\u00e9dias sociaux \u00bb Le Blog du Personal Branding<\/span>.<\/p>\n
Ci-dessous les chartes anglaise et fran\u00e7aise des m\u00e9dias sociaux que j’ai r\u00e9alis\u00e9es pour Orange en 2013.<\/p>\n
Editorial des chartes des m\u00e9dias sociaux d’Orange<\/h3>\n
En quelques ann\u00e9es, les m\u00e9dias sociaux se sont impos\u00e9s au grand public. Ils repr\u00e9sentent dor\u00e9navant un ph\u00e9nom\u00e8ne mondial, o\u00f9 la notion de \u00ab village mondial \u00bb pour d\u00e9signer internet n\u2019a jamais \u00e9t\u00e9 si pertinente.<\/p>\n
Les journalistes se sont empar\u00e9s de Twitter pour glaner et diffuser de l\u2019information, les blogs font partie du paysage admis de la communication du 21e si\u00e8cle. En outre, tous nos clients utilisent quotidiennement nos services pour acc\u00e9der \u00e0 leurs comptes m\u00e9dias sociaux, partager des informations en temps r\u00e9el et coop\u00e9rer sur la toile entre passionn\u00e9s.<\/p>\n
Ces derni\u00e8res ann\u00e9es, les petites comme les grandes entreprises ont saisi la chance de pouvoir s\u2019impliquer directement dans les m\u00e9dias sociaux, voire ajouter une fonction collaborative \u00e0 leurs sites web. Orange est d\u00e9j\u00e0 largement pr\u00e9sent sur ces nouveaux supports de discussions externes (Twitter, Facebook, Viadeo ou Dailymotion pour ne citer que les plus connus d\u2019entre eux) et aussi internes (comme Plazza ou un blog interne, par exemple).<\/p>\n
Bon nombre d\u2019entre vous ont d\u00e9j\u00e0 pris la parole en ligne autour de vos m\u00e9tiers et de vos passions. C\u2019est cet effort, qu\u2019au travers de ce guide, nous avons voulu encourager, car il renvoie une image positive de l\u2019entreprise et montre sa comp\u00e9titivit\u00e9 tout en favorisant le dialogue.<\/p>\n
Dans ce guide, vous trouverez des informations g\u00e9n\u00e9rales concernant les m\u00e9dias sociaux mais \u00e9galement les bonnes pratiques, conseils et r\u00e8gles de conduite de l\u2019entreprise pour un usage responsable et avis\u00e9 de l\u2019internet communautaire. Nous vous conseillons la lecture de ce guide et de la politique (cf. en p. 5), et de d\u00e9velopper votre connaissance de cet outil.<\/p>\n
En collaboration avec la direction de la s\u00e9curit\u00e9 Orange, j\u2019ai demand\u00e9 aux experts internet et m\u00e9dias sociaux de mon entit\u00e9 de cr\u00e9er ce guide pour vous aider \u00e0 utiliser ces outils aussi efficacement que possible.<\/p>\n
C\u2019est vous, nos collaborateurs, qui faites la force d’Orange : en utilisant les m\u00e9dias sociaux et en vous tenant au courant des nouvelles technologies en ligne, vous contribuerez au d\u00e9veloppement d’Orange et de son image de marque. Je vous souhaite bonne chance dans votre conqu\u00eate des m\u00e9dias sociaux.<\/p>\n
Les documents anglais et fran\u00e7ais sont t\u00e9l\u00e9chargeables ci-dessous<\/h3>\n
https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/FR_Guides_Medias_Sociaux2013.pdf<\/p>\n
https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/UK_Social_Media_Handbook2013.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"
1er dilemme. A quoi \u00e7a sert ? \u2013 A s\u00e9curiser ou \u00e0 sensibiliser ?
\nLa p\u00e9riode semble m\u00fbre pour d\u00e9passer le d\u00e9bat sur l\u2019int\u00e9r\u00eat des m\u00e9dias sociaux. Les marques forment leurs collaborateurs en community management et s\u2019expriment \u00e0 pr\u00e9sent des besoins en faveur de la cr\u00e9ation de chartes. Pour illustration, les r\u00e9centes publication: le guide des bonnes pratiques de France T\u00e9l\u00e9visions, les Social Media Guidelines d\u2019Orange-France Telecom (cf une liste exhaustive) ainsi que le rdv Media Aces du 25 octobre. Selon Yann Gourvennec, interview\u00e9 au Hub Forum, les chartes servent \u00e0 \u00ab Conseiller, \u00e9duquer et inciter \u00bb. Faisons le point ensemble et en vid\u00e9o<\/p>\n","protected":false},"author":2,"featured_media":10848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nLes chartes des m\u00e9dias sociaux mode d'emploi avec des exemples<\/title>\n<meta name=\"description\" content=\"A quoi\u00a0servent les chartes des m\u00e9dias sociaux et comment les \u00e9tablir (voir les exemples ci-dessous) avec une conf\u00e9rence Media Aces\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2011\/10\/12\/chartes-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=4879"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4879\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/10848"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=4879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=4879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=4879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}