{"id":4830,"date":"2011-10-06T10:53:06","date_gmt":"2011-10-06T10:53:06","guid":{"rendered":"https:\/\/visionary.wordpress.com\/2011\/10\/06\/coca-cola-et-son-engagement-citoyen-hubforum\/"},"modified":"2021-03-06T19:51:56","modified_gmt":"2021-03-06T18:51:56","slug":"coca-cola-et-son-engagement-citoyen-hubforum","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/10\/06\/coca-cola-et-son-engagement-citoyen-hubforum\/","title":{"rendered":"Coca Cola et son engagement citoyen #hubforum"},"content":{"rendered":"<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/dsc_4473.jpg\"><img decoding=\"async\" class=\"alignnone\" style=\"background-image: none; padding-left: 0; padding-right: 0; display: inline; float: left; padding-top: 0; margin: 0 10px 0 0; border: 0;\" title=\"DSC_4473\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/dsc_4473_thumb.jpg\" alt=\"DSC_4473\" width=\"254\" height=\"381\" align=\"left\" border=\"0\" \/><\/a>Tout n\u2019est pas dict\u00e9 d\u2019Atlanta a d\u00e9clar\u00e9\u00a0 Manuel Berquet Clignet, Directeur Marketing de l\u2019entreprise d\u2019Atlanta\u00a0 (<em>\u00e0 l\u2019extr\u00eame droite sur la photo<\/em>).<\/p>\n<p>\u201cOn inclut les employ\u00e9s, les consommateurs et les ONG\u201d a-t-il ajout\u00e9. \u201cl\u2019ensemble des employ\u00e9s de la marque ont \u00e9t\u00e9 form\u00e9s \u00e0 la marque\u201d, et la question est de savoir comment \u201cau quotidien je peux faire progresser la marque dans mon travail\u201d.<\/p>\n<p>\u201cDepuis 7 ans, nous nous interdisons toute communication directe aux enfants de moins de 10 ans\u201d a-t-il ajout\u00e9, et l\u2019entreprise respecte cette r\u00e8gle \u00e0 la lettre. Coca Cola a aussi particip\u00e9 \u00e0 l\u2019op\u00e9ration \u201cla maison de Solenn\u201d ou au recyclage des emballages.<!--more--><\/p>\n<p>Mais \u201cl\u00e0 o\u00f9 on attend Coca Cola est sur la capacit\u00e9 \u00e0 r\u00eaver et les objets design\u201d. Plut\u00f4t que faire des photos de poubelles, Coca Cola a <span class=\"removed_link\" title=\"http:\/\/www.kesako-le-blog.fr\/2010\/05\/16\/coca-cola-111-bouteilles-recyclees-1-chaise\/\">fait fabriquer une chaise \u00e0 partir de 111 bouteilles recycl\u00e9es. H\u00e9las, a ajout\u00e9 M. Berquet Clignet<\/span>, tout ceci est fait en Chine car il n\u2019y a pas les comp\u00e9tences en France et le d\u00e9veloppement durable, c\u2019est aussi aller chercher des approvisionnements locaux.<a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/cocacola-recycled2-300x194.jpg\"><img decoding=\"async\" style=\"background-image: none; padding-left: 0; padding-right: 0; display: inline; float: right; padding-top: 0; border: 0;\" title=\"cocacola-recycled2-300x194\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/cocacola-recycled2-300x194_thumb.jpg\" alt=\"cocacola-recycled2-300x194\" width=\"244\" height=\"159\" align=\"right\" border=\"0\" \/><\/a><\/p>\n<p>Coca Cola est \u201cune entreprise jeune qui cherche \u00e0 faire partager son ADN qui est celui de la jeunesse\u201d a-t-il conclu, et c\u2019est cela qui selon lui permet de faire partager la vie de la marque au quotidien.<\/p>\n<p>(<span class=\"removed_link\" title=\"http:\/\/www.kesako-le-blog.fr\/2010\/05\/16\/coca-cola-111-bouteilles-recyclees-1-chaise\/cocacola-recycled2\/\">photos de la chaise : kesako.fr<\/span>)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tout n\u2019est pas dict\u00e9 d\u2019Atlanta a d\u00e9clar\u00e9\u00a0 Manuel Berquet Clignet, Directeur Marketing de l\u2019entreprise d\u2019Atlanta\u00a0 (\u00e0 l\u2019extr\u00eame droite sur la photo). \u201cOn inclut les employ\u00e9s, les consommateurs et les ONG\u201d a-t-il ajout\u00e9. \u201cl\u2019ensemble des employ\u00e9s de la marque ont \u00e9t\u00e9 form\u00e9s \u00e0 la marque\u201d, et la question est de savoir comment \u201cau quotidien je peux &hellip;<\/p>\n","protected":false},"author":2,"featured_media":17387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-4830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca Cola et son engagement citoyen #hubforum<\/title>\n<meta name=\"description\" content=\"Tout n\u2019est pas dict\u00e9 d\u2019Atlanta a d\u00e9clar\u00e9\u00a0 Manuel Berquet Clignet, Directeur Marketing de l\u2019entreprise d\u2019Atlanta\u00a0 (\u00e0 l\u2019extr\u00eame droite sur la photo). \u201cOn\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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