{"id":477,"date":"2007-11-27T08:44:20","date_gmt":"2007-11-27T08:44:20","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/11\/27\/lami-des-marques\/"},"modified":"2021-10-15T14:57:42","modified_gmt":"2021-10-15T12:57:42","slug":"facebook-marques","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/11\/27\/facebook-marques\/","title":{"rendered":"Facebook est-il un r\u00e9seau social ami des marques ?"},"content":{"rendered":"<p>Si vous \u00eates un aficionado de Facebook, collectionnez les \u00ab\u00a0friends\u00a0\u00bb (contacts en jargon facebookien), \u00eates un accro du \u00ab\u00a0newsfeed\u00a0\u00bb (petites histoires de vos contacts, apparent\u00e9es \u00e0 du microblogging fa\u00e7on twitter), r\u00e9jouissez-vous. D\u00e9sormais, vous pourrez ajouter \u00e0 votre r\u00e9seau non plus seulement des personnes physiques mais aussi des personnes morales, des marques.<\/p>\n<h2>Facebook est-il un r\u00e9seau social ami des marques ?<\/h2>\n<div style=\"font-family: arial; color: #333333; background: #ffffff; border: solid 4px #e5e5e5; width: 100%; clear: left; margin: 12px 0;\">\n<div class=\"CM_CTB_Content_Wrap\" style=\"background-color: #ffffff; margin: 0; padding: 0;\">\n<div style=\"border-bottom: solid 1px #dcdcdc; white-space: nowrap; margin-bottom: 8px; background-color: #eeeeee; background-image: url('http:\/\/clipmarks.com\/images\/source-bg.gif'); background-repeat: repeat-x; height: 24px; line-height: 24px; vertical-align: middle; padding-bottom: 4px; color: #666666; font-size: 10px;\">clipped from <a title=\"http:\/\/www.facebook.com\/home.php\" href=\"https:\/\/www.facebook.com\">www.facebook.com<\/a><\/div>\n<blockquote cite=\"http:\/\/www.facebook.com\/home.php\">\n<div class=\"rooster_story rooster_info\">\n<div class=\"announcement_title rooster_title clearfix\">\n<h4>Your favorite musicians and businesses are here.<\/h4>\n<\/div>\n<form action=\"#\" method=\"post\" name=\"rooster_story_38_0\">\n<div>Your favorite bands, businesses, and products are coming to Facebook. Check out <a href=\"http:\/\/www.facebook.com\/davematthewsband\">Dave Matthews Band<\/a>, become a fan of <a href=\"http:\/\/www.facebook.com\/joinred\">(RED)<\/a>, or <span class=\"removed_link\" title=\"http:\/\/www.facebook.com\/s.php\">search<\/span> for your favorite brands. You can also find out about what your friends like through the new \u00ab\u00a0Fan of&#8230;\u00a0\u00bb box on their profiles.<\/div>\n<p>We&rsquo;ve also updated our <a href=\"http:\/\/www.facebook.com\/terms.php\">terms of use<\/a>, including a new section about Facebook Pages. <a href=\"http:\/\/www.facebook.com\/terms.php#facebookpages\">Learn more<\/a>.<\/p>\n<div class=\"right_link\" align=\"right\"><a href=\"#\">Close<\/a><\/div>\n<\/form>\n<\/div>\n<\/blockquote>\n<\/div>\n<div style=\"margin: 0 6px 6px 4px;\">\n<table style=\"font-size: 11px; border-spacing: 0; padding: 0;\" width=\"100%\" cellspacing=\"0\" cellpadding=\"0\">\n<tbody>\n<tr>\n<td style=\"background: transparent; border-width: 0; padding: 0;\"><\/td>\n<td style=\"background: transparent; width: 107px; border-width: 0; padding: 0;\" align=\"right\" width=\"107\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p>La \u00ab\u00a0page personnelle\u00a0\u00bb d&rsquo;une marque se pr\u00e9sente presque comme la page d&rsquo;un individu. Mais ici on ne parle plus de \u00ab\u00a0friends\u00a0\u00bb mais de \u00ab\u00a0fans\u00a0\u00bb.<\/p>\n<figure id=\"attachment_478\" aria-describedby=\"caption-attachment-478\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/image-12-e1600437094403.jpg\"><img decoding=\"async\" class=\"wp-image-478 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/image-12-e1600437094403.jpg\" alt=\"Facebook ami des marques\" width=\"519\" height=\"340\" \/><\/a><figcaption id=\"caption-attachment-478\" class=\"wp-caption-text\">Facebook ami des marques<\/figcaption><\/figure>\n<p>Cette innovation s&rsquo;inscrit dans la logique de la <a href=\"http:\/\/www.cooperatique.com\/?p=186\" target=\"_blank\" rel=\"noopener noreferrer\">nouvelle strat\u00e9gie publicitaire de Facebook<\/a>. Elle pose une question int\u00e9ressante : peut-on \u00eatre l&rsquo;ami d&rsquo;une marque ? Ou encore : une marque peut-elle avoir un comportement amical ? C&rsquo;est en tout cas une des d\u00e9marches de fond du marketing relationnel. Les entreprises ne veulent plus seulement avoir des contacts ou faire du marketing avec vous, fussent-ils directs. Elles veulent avoir des relations quasi personnelles avec vous.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si vous \u00eates un aficionado de Facebook, collectionnez les \u00ab\u00a0friends\u00a0\u00bb (contacts en jargon facebookien), \u00eates un accro du \u00ab\u00a0newsfeed\u00a0\u00bb (petites histoires de vos contacts, apparent\u00e9es \u00e0 du microblogging fa\u00e7on twitter), r\u00e9jouissez-vous. D\u00e9sormais, vous pourrez ajouter \u00e0 votre r\u00e9seau non plus seulement des personnes physiques mais aussi des personnes morales, des marques. Facebook est-il un r\u00e9seau &hellip;<\/p>\n","protected":false},"author":5,"featured_media":478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook est-il un r\u00e9seau social ami des marques ?<\/title>\n<meta name=\"description\" content=\"Si vous \u00eates un aficionado de Facebook, collectionnez les &quot;friends&quot; (contacts en jargon facebookien), \u00eates un accro du &quot;newsfeed&quot; (petites histoires de\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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