{"id":476,"date":"2007-11-24T10:19:24","date_gmt":"2007-11-24T10:19:24","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/11\/24\/zaoza-corrige-vizzavi\/"},"modified":"2022-07-25T08:12:02","modified_gmt":"2022-07-25T06:12:02","slug":"zaoza-corrige-vizzavi","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/11\/24\/zaoza-corrige-vizzavi\/","title":{"rendered":"Zaoza corrige Vizzavi"},"content":{"rendered":"

Le lancement en version b\u00e9ta de Zaoza, plateforme de contenus et services num\u00e9riques pour ordinateur et t\u00e9l\u00e9phone mobile, signe le grand retour de Vizzavi\u00a0sur le march\u00e9 tr\u00e8s concurrentiel de la convergence.<\/p>\n

Zaoza corrige Vizzavi<\/h2>\n

\"Vizzavi\"<\/p>\n

Le groupe fran\u00e7ais aura donc mis presque 7 ans \u00e0 \u00ab\u00a0dig\u00e9rer\u00a0\u00bb la mort pr\u00e9matur\u00e9e du portail Vizzavi et \u00e0 en tirer toutes les le\u00e7ons. Aujourd’hui, le groupe revient en force avec une offre de convergence qui, comme la pr\u00e9c\u00e9dente, capitalise sur la richesse de ses contenus mais qui, cette fois, s’effor\u00e7e d’\u00e9viter les \u00e9cueils vers lesquels Jean Marie Messier avait entra\u00een\u00e9 son \u00ab\u00a0portail mutim\u00e9dia\u00a0\u00bb.<\/p>\n

Les\u00a0atouts de\u00a0Vizzavi: des contenus riches et un portefeuille de clients \u00e0 prospecter…<\/h3>\n

En 7 ans, beaucoup de choses ont chang\u00e9. Vivendi a perdu de sa superbe et a r\u00e9duit ses ambitions mondiales mais il a r\u00e9ussi n\u00e9anmoins \u00e0 conserver la part essentielle de ses actifs. Il a m\u00eame renfor\u00e7\u00e9 ses positions sur son m\u00e9tier de base: la distribution de contenus payants.<\/p>\n

En s’appuyant sur ses principales filiales: Canal+, Vivendi Universal Music, Vivendi Games mobile, SFR… le groupe dispose ainsi d’une offre de contenus exclusifs et in\u00e9dits et d’un portefeuille de quelques dizaines de millions de clients \u00e0 prospecter en priorit\u00e9.<\/p>\n

Un catalogue de contenus attractifs et l’acc\u00e8s \u00e0 une base de donn\u00e9es clients significative, voil\u00e0 des atouts majeurs pour se positionner sur le march\u00e9 de la convergence ! Mais les promoteurs de Zaoza sont bien plac\u00e9s pour savoir que Vizzavi poss\u00e9dait les m\u00eames avantages et que cela n’a pas suffit pour garantir le succ\u00e8s de la plateforme.<\/p>\n

Pour assurer \u00e0 la nouvelle marque un avenir plus prosp\u00e8re que celui de son pr\u00e9d\u00e9cesseur bien d’autres ingr\u00e9dients sont n\u00e9cessaires …<\/p>\n

\u00a0Le r\u00e9alisme en plus, la m\u00e9galomanie en moins et un zeste de \u00ab\u00a0participatif\u00a0\u00bb pour \u00eatre dans le ton. Voil\u00e0<\/strong> les ingr\u00e9dient<\/strong> qui pimentent la recette du nouveau portail.<\/strong><\/p>\n

Vizzavi se voulait \u00ab\u00a0plateforme multim\u00e9dia\u00a0\u00bb, l’ambition de Zaoza est plus large. Pour \u00eatre \u00ab\u00a0de son temps\u00a0\u00bb , le portail se fera aussi \u00ab\u00a0r\u00e9seau social\u00a0\u00bb et proposera \u00e0 ses abonn\u00e9s de partager en ligne et en live leurs contenus et leurs cr\u00e9ations .<\/p>\n

Mais attention, tout cela ne sera pas gratuit: Zaoza sera accessible sur toutes les plateformes (t\u00e9l\u00e9phone, internet) pour un abonnement unique de 5 \u00e0 7 euros par mois. N’oublions pas que Vivendi est le sp\u00e9cialiste des contenus payants!<\/p>\n

Le nouveau projet de Vivendi\u00a0 est ambitieux et audacieux mais apparemment bien r\u00e9fl\u00e9chi et raisonnable.<\/p>\n

Vizzavi n’aura \u00e9t\u00e9 qu’un \u00ab\u00a0brouillon\u00a0\u00bb, un r\u00eave vite \u00e9vanouie. Souhaitons \u00ab\u00a0longue vie\u00a0\u00bb \u00e0 ZAOZA pour\u00a0 que\u00a0 la chim\u00e8re de Messier trouve enfin un aboutissement et se transforme finalement en une entreprise r\u00e9aliste et profitable.<\/p>\n

Pour en savoir plus sur le nouveau portail Zaoza, son contenu, ses forces et faiblesses lire le post Zaoza avec 2 \u00ab\u00a0Z\u00a0\u00bb comme Vizzavi ?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Le lancement en version b\u00e9ta de Zaoza, plateforme de contenus et services num\u00e9riques pour ordinateur et t\u00e9l\u00e9phone mobile, signe le grand retour de Vizzavi\u00a0sur le march\u00e9 tr\u00e8s concurrentiel de la convergence. Zaoza corrige Vizzavi Le groupe fran\u00e7ais aura donc mis presque 7 ans \u00e0 \u00ab\u00a0dig\u00e9rer\u00a0\u00bb la mort pr\u00e9matur\u00e9e du portail Vizzavi et \u00e0 en tirer …<\/p>\n","protected":false},"author":17,"featured_media":51000,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-476","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nVizzavi et Zaoza : contenus et services num\u00e9riques<\/title>\n<meta name=\"description\" content=\"Le lancement en version b\u00e9ta de Zaoza, plateforme num\u00e9rique pour ordinateur et t\u00e9l\u00e9phones mobiles, signe le grand retour de Vizzavi\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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