{"id":47039,"date":"2020-03-05T08:45:33","date_gmt":"2020-03-05T07:45:33","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=47039"},"modified":"2020-03-20T08:46:12","modified_gmt":"2020-03-20T07:46:12","slug":"technologie-environnement","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2020\/03\/05\/technologie-environnement\/","title":{"rendered":"Comment rendre la technologie plus respectueuse de l\u2019environnement ?"},"content":{"rendered":"

La technologie<\/a> est un des plus gros contributeurs \u00e0 la d\u00e9gradation de l\u2019environnement. Pensez-donc, ses \u00e9missions de CO2 ont d\u00e9pass\u00e9 celles de l\u2019industrie a\u00e9ronautique. Des actes anodins comme partager une vid\u00e9o virale peuvent sembler sans cons\u00e9quence, mais r\u00e9p\u00e9t\u00e9s des millions de fois c\u2019est loin d\u2019\u00eatre le cas<\/a>. Voici un texte que j’ai pr\u00e9par\u00e9 \u00e0 la demande d’Emmanuelle Leneuf \u00e0 l’occasion des 5 ans du Flashtweet.<\/em><\/p>\n

\"Technologie
La technologie et l’environnement selon Lean ICT – 2019 – via le site anglophone de Deutsche Welle<\/figcaption><\/figure>\n

Comment limiter les impacts de la technologie ?<\/h2>\n

Les impacts sont nombreux et pas seulement ceux qui sont li\u00e9s \u00e0 la consommation d\u2019\u00e9lectricit\u00e9. Mais qui est \u00e0 bl\u00e2mer ? Le consommateur de la drogue (on parle d\u2019addiction \u00e0 la technologie) ou son revendeur ? Alors qu\u2019il est facile de faire reposer la faute sur les \u00e9paules des fournisseurs de technologie (hard, soft, serveurs, cloud …) les principaux coupables, si le mot est appropri\u00e9, sont sansdoute ceux qui les consomment.<\/p>\n

Adepte du v\u00e9lo sur une base journali\u00e8re, il n\u2019est de jour sans smombies (Smartphone Zombies) sur mon passage. En dehors du danger qu\u2019ils font courir aux autres et \u00e0 eux-m\u00eames, ils sont le point de d\u00e9part d\u2019une r\u00e9flexion qui me semble salutaire, pour nous, nos soci\u00e9t\u00e9s et la plan\u00e8te tout enti\u00e8re : jusqu\u2019o\u00f9 pouvons-nous aller en nous enfermant dans un trop-plein de technologie ?<\/p>\n

Technologie et environnement<\/h3>\n

Ma proposition pour une technologie plus responsable de l\u2019environnement serait de remonter \u00e0 la source de son utilisation, c\u2019est \u00e0 dire nous-m\u00eames.<\/p>\n

Par exemple, avoir un usage plus raisonn\u00e9 et raisonnable des m\u00e9dias sociaux, des partages et notamment des vid\u00e9os. A l\u2019instar de mon ami Bruno Fridlansky qui a arr\u00eat\u00e9 d\u2019en faire du fait de l\u2019immense empreinte environnementale de la vid\u00e9o.<\/p>\n

Mais quand on regarde le sch\u00e9ma de Lean ICT partag\u00e9 par Deutsche Welle<\/a>, on se rend compte que les efforts sont \u00e0 fournir dans tous les domaines.<\/p>\n

Supprimer juste les vid\u00e9os virales de son smartphone ne suffira pas, surtout dans un contexte d\u2019accroissement de la population et de l\u2019\u00e9quipement en t\u00e9l\u00e9phone des pays en voie de d\u00e9veloppement.<\/p>\n

L\u2019effort doit toucher tous les utilisateurs, professionnels et personnels et tous les comportements : Moins stocker de fichiers dans le cloud, moins recharger ses appareils, voire supprimer les appareils inutiles, acheter des ordinateurs et des t\u00e9l\u00e9phones – et les revendre – d\u2019occasion, supprimer les fichiers inutiles, ne recourir au cloud que pour les t\u00e2ches v\u00e9ritablement utiles et limiter les synchronisations. Limiter les objets connect\u00e9s et utiliser le soleil et son sens de l\u2019orientation pour se rep\u00e9rer et non le GPS. Ne pas taper les adresses des sites web connus dans Google, ne pas surfer Internet pour tuer le temps, ne pas \u00ab\u00a0cruncher\u00a0\u00bb des milliards de donn\u00e9es l\u00e0 o\u00f9 des centaines suffiraient si on passe un peu de temps \u00e0 r\u00e9fl\u00e9chir, et surtout limiter l\u2019usage d\u00e9sastreux de l\u2019email qui empile les messages inutiles, co\u00fbteux et stressants, etc.<\/p>\n

La liste est infinie. Mais on ne peut attendre qu\u2019une nouvelle technologie, encore plus gourmande en ressources, permette de stocker encore plus de donn\u00e9es pour nous \u00e9viter de nous poser la question de leur r\u00e9elle utilit\u00e9.<\/p>\n

Malheureusement, je ne suis pas aussi vertueux que Bruno. J\u2019ai toujours mon Apple Watch que j\u2019utilise en permanence, trop d\u2019ordinateurs que je tarde \u00e0 revendre, je fais trop de m\u00e9dias sociaux et je ne respecte quasiment aucun des conseils que j\u2019ai prodigu\u00e9s ci-dessus (sauf peut-\u00eatre que j’ach\u00e8te et revends beaucoup de mat\u00e9riel d’occasion).<\/p>\n

La seule chose certaine cependant, c\u2019est qu\u2019il va falloir s\u2019y mettre et que comme pour le tabac, l\u2019avenir passera par une plus grande abstinence. J\u2019ai arr\u00eat\u00e9 de fumer il y a pr\u00e8s de 30 ans et ce fut, r\u00e9trospectivement, la meilleure d\u00e9cision de toute ma vie.<\/p>\n

Qu\u2019en sera-t-il pour la technologie, surtout quand mon m\u00e9tier en d\u00e9pend ? La question est ouverte.<\/p>\n","protected":false},"excerpt":{"rendered":"

La technologie est un des plus gros contributeurs \u00e0 la d\u00e9gradation de l\u2019environnement. Pensez-donc, ses \u00e9missions de CO2 ont d\u00e9pass\u00e9 celles de l\u2019industrie a\u00e9ronautique. Des actes anodins comme partager une vid\u00e9o virale peuvent sembler sans cons\u00e9quence, mais r\u00e9p\u00e9t\u00e9s des millions de fois c\u2019est loin d\u2019\u00eatre le cas. Voici un texte que j’ai pr\u00e9par\u00e9 \u00e0 la …<\/p>\n","protected":false},"author":2,"featured_media":50979,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[],"class_list":["post-47039","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economie"],"yoast_head":"\nComment rendre la technologie plus respectueuse de l\u2019environnement ?<\/title>\n<meta name=\"description\" content=\"La technologie est un des plus gros contributeurs \u00e0 la d\u00e9gradation de l\u2019environnement. 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