{"id":47,"date":"2006-05-05T20:02:53","date_gmt":"2006-05-05T18:02:53","guid":{"rendered":"https:\/\/visionary.wordpress.com\/2006\/05\/05\/cdi-un-jeu-denfant\/"},"modified":"2022-12-26T21:12:16","modified_gmt":"2022-12-26T20:12:16","slug":"innovation-orientee-client-jeu-d-enfant","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/","title":{"rendered":"L’innovation orient\u00e9e client serait-elle un jeu d’enfant ?"},"content":{"rendered":"

L’innovation orient\u00e9e client, un jeu d’enfant ?\u00a0L\u2019innovation est trop souvent consid\u00e9r\u00e9e comme quelque chose de rationnel, s\u00e9rieux, une affaire de grandes personnes. Or, l\u2019essence m\u00eame de l\u2019innovation r\u00e9side dans la cr\u00e9ativit\u00e9, l\u2019insouciance, et nous invite m\u00eame \u00e0 retomber en enfance ! Ne serait-il pas plus pertinent de consid\u00e9rer l\u2019Innovation comme un jeu d\u2019enfant ?<\/i><\/p>\n

L’innovation orient\u00e9e client est un jeu d’enfant ?<\/h2>\n

On croyait que le CDI (Customer Driven Innovation<\/b><\/a>) n\u2019\u00e9tait r\u00e9serv\u00e9 qu\u2019aux adultes \u2026mais \u00e0 pr\u00e9sent m\u00eame les enfants s\u2019y mettent ! La sagesse est en effet d\u2019inviter les enfants \u00e0 prendre part au processus d\u2019innovation.<\/p>\n

\"innovation
L’innovation orient\u00e9e client ? Un jeu d’enfant nous explique Christelle ALEXANDRE<\/figcaption><\/figure>\n

Un exemple r\u00e9ussi est celui du programme Mobid\u00e9couverte qui est le r\u00e9sultat d’une collaboration \u00e9troite entre le secteur professionnel, les Industries Fran\u00e7aises de l’Ameublement et le minist\u00e8re de la Jeunesse et de l’\u00c9ducation nationale.<\/p>\n

Le succ\u00e8s remport\u00e9 est tel que Mobid\u00e9couverte entame sa troisi\u00e8me saison : des enfants vont ainsi \u00eatre invit\u00e9s \u00e0 concevoir les meubles de leurs r\u00eaves. Cela donne des r\u00e9sultats plut\u00f4t surprenants, mais forts novateurs !
\n
\nLes enfants sont de vrais marketeurs !<\/b><\/p>\n

    \n
  • Hier, les enfants jouaient le r\u00f4le de prescripteurs aupr\u00e8s de leurs parents, maisn\u2019avaient en aucun cas le pouvoir de d\u00e9cision.<\/li>\n
  • Aujourd\u2019hui, les entreprises se sont rendues compte qu\u2019il \u00e9tait plus pertinent de s\u2019adresser directement \u00e0 eux en qualit\u00e9 de consommateurs \u00e0 part enti\u00e8re.<\/li>\n<\/ul>\n

    En effet, de nos jours, rares sont les enfants qui ne disposent pas d\u2019argent de poche \u2026 de plus, les enfants savent imposer leurs volont\u00e9s \u00e0 leurs parents.<\/p>\n

      \n
    • Pour demain, l\u2019enjeu n\u2019est plus de les associer aux nouveaut\u00e9s pour leur demander leur opinion sur un produit d\u00e9j\u00e0 con\u00e7u, mais de se servir de leur cr\u00e9ativit\u00e9 en les associant au processus d\u2019innovation comme de vrais designer et chefs de projets !Les erreurs \u00e0 ne pas commettre : \u00e0 Les enfants nous enseignent \u00e0 ne pas rechercher le R.O.I \u00e0 tout prix, mais \u00e0 \u00eatre \u00e0 se laisser guider par la cr\u00e9ativit\u00e9.<\/li>\n
    • <\/li>\n
    • Enfin, pour les sceptiques qui ne sont pas pr\u00eats \u00e0 prendre les enfants au s\u00e9rieux , je les invite, pour les convaincre, \u00e0 lire un article paru r\u00e9cemment sur l\u2019Expansion et dans lequel on apprend que dans le cadre d\u2019une politique tr\u00e8s stricte de protection intellectuelle, une petite fille de 9 ans qui souhaitait soumettre une id\u00e9e d\u2019innovation \u00e0 Apple a re\u00e7u un courrier \u2026 de la part des avocats de Steve Jobs \u2026<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

      L’innovation orient\u00e9e client, un jeu d’enfant ?\u00a0L\u2019innovation est trop souvent consid\u00e9r\u00e9e comme quelque chose de rationnel, s\u00e9rieux, une affaire de grandes personnes. Or, l\u2019essence m\u00eame de l\u2019innovation r\u00e9side dans la cr\u00e9ativit\u00e9, l\u2019insouciance, et nous invite m\u00eame \u00e0 retomber en enfance ! Ne serait-il pas plus pertinent de consid\u00e9rer l\u2019Innovation comme un jeu d\u2019enfant ? L’innovation …<\/p>\n","protected":false},"author":6,"featured_media":34543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nL'innovation orient\u00e9e client serait-elle un jeu d'enfant ?<\/title>\n<meta name=\"description\" content=\"L'innovation orient\u00e9e client, un jeu d'enfant ?\u00a0L\u2019innovation est trop souvent consid\u00e9r\u00e9e comme quelque chose de rationnel, s\u00e9rieux\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L'innovation orient\u00e9e client serait-elle un jeu d'enfant ?\" \/>\n<meta property=\"og:description\" content=\"L'innovation orient\u00e9e client, un jeu d'enfant ?\u00a0L\u2019innovation est trop souvent consid\u00e9r\u00e9e comme quelque chose de rationnel, s\u00e9rieux\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2006-05-05T18:02:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-26T20:12:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/jumpstory-download20191204-195046-e1614926626933.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"339\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christelle Alexandre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christelle Alexandre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/\"},\"author\":{\"name\":\"Christelle Alexandre\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\"},\"headline\":\"L’innovation orient\u00e9e client serait-elle un jeu d’enfant ?\",\"datePublished\":\"2006-05-05T18:02:53+00:00\",\"dateModified\":\"2022-12-26T20:12:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/\"},\"wordCount\":463,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/05\\\/jumpstory-download20191204-195046-e1614926626933.jpg\",\"articleSection\":[\"Marketing & Innovation\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/\",\"name\":\"L'innovation orient\u00e9e client serait-elle un jeu d'enfant ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/05\\\/jumpstory-download20191204-195046-e1614926626933.jpg\",\"datePublished\":\"2006-05-05T18:02:53+00:00\",\"dateModified\":\"2022-12-26T20:12:16+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\"},\"description\":\"L'innovation orient\u00e9e client, un jeu d'enfant ?\u00a0L\u2019innovation est trop souvent consid\u00e9r\u00e9e comme quelque chose de rationnel, s\u00e9rieux\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/05\\\/jumpstory-download20191204-195046-e1614926626933.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/05\\\/jumpstory-download20191204-195046-e1614926626933.jpg\",\"width\":520,\"height\":339,\"caption\":\"image Jumpstory\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2006\\\/05\\\/05\\\/innovation-orientee-client-jeu-d-enfant\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"L’innovation orient\u00e9e client serait-elle un jeu d’enfant ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\",\"name\":\"Christelle Alexandre\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm\",\"caption\":\"Christelle Alexandre\"},\"description\":\"Christelle is a contributor to the Visionary Marketing website \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Christelle Alexandre est contributrice occasionnelle au site d'informations Visionary Marketing\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/christelle2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"L'innovation orient\u00e9e client serait-elle un jeu d'enfant ?","description":"L'innovation orient\u00e9e client, un jeu d'enfant ?\u00a0L\u2019innovation est trop souvent consid\u00e9r\u00e9e comme quelque chose de rationnel, s\u00e9rieux","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/","og_locale":"fr_FR","og_type":"article","og_title":"L'innovation orient\u00e9e client serait-elle un jeu d'enfant ?","og_description":"L'innovation orient\u00e9e client, un jeu d'enfant ?\u00a0L\u2019innovation est trop souvent consid\u00e9r\u00e9e comme quelque chose de rationnel, s\u00e9rieux","og_url":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2006-05-05T18:02:53+00:00","article_modified_time":"2022-12-26T20:12:16+00:00","og_image":[{"width":520,"height":339,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/jumpstory-download20191204-195046-e1614926626933.jpg","type":"image\/jpeg"}],"author":"Christelle Alexandre","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Christelle Alexandre","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/"},"author":{"name":"Christelle Alexandre","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425"},"headline":"L’innovation orient\u00e9e client serait-elle un jeu d’enfant ?","datePublished":"2006-05-05T18:02:53+00:00","dateModified":"2022-12-26T20:12:16+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/"},"wordCount":463,"commentCount":1,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/jumpstory-download20191204-195046-e1614926626933.jpg","articleSection":["Marketing & Innovation"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/","url":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/","name":"L'innovation orient\u00e9e client serait-elle un jeu d'enfant ?","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/jumpstory-download20191204-195046-e1614926626933.jpg","datePublished":"2006-05-05T18:02:53+00:00","dateModified":"2022-12-26T20:12:16+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425"},"description":"L'innovation orient\u00e9e client, un jeu d'enfant ?\u00a0L\u2019innovation est trop souvent consid\u00e9r\u00e9e comme quelque chose de rationnel, s\u00e9rieux","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/jumpstory-download20191204-195046-e1614926626933.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/05\/jumpstory-download20191204-195046-e1614926626933.jpg","width":520,"height":339,"caption":"image Jumpstory"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2006\/05\/05\/innovation-orientee-client-jeu-d-enfant\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"L’innovation orient\u00e9e client serait-elle un jeu d’enfant ?"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/6d2acc2722d97481dede38bae192d425","name":"Christelle Alexandre","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","url":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/849b40ceeddb6d339ea47420a65319cd2da47a11a6f5fda4d6409a833663fb0e?s=96&d=initials&r=g&initials=cm","caption":"Christelle Alexandre"},"description":"Christelle is a contributor to the Visionary Marketing website \u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014\u2014 Christelle Alexandre est contributrice occasionnelle au site d'informations Visionary Marketing","url":"https:\/\/visionarymarketing.com\/fr\/author\/christelle2\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/47","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=47"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/47\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/34543"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=47"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=47"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=47"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}