{"id":469,"date":"2007-11-17T20:09:18","date_gmt":"2007-11-17T19:09:18","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/11\/17\/faisons-un-point-20\/"},"modified":"2022-08-16T14:50:48","modified_gmt":"2022-08-16T12:50:48","slug":"buzzword-web","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/11\/17\/buzzword-web\/","title":{"rendered":"Faisons un point 2.0 : le bingo buzzword du Web collaboratif"},"content":{"rendered":"<p align=\"justify\"><em>Jouons au bingo buzzword du web collaboratif.\u00a0Il est si simple de d\u00e9cliner tout et n&rsquo;importe quoi avec la formule magique 2.0 ! Et, pour se distinguer, certains originaux parlent m\u00eame de Web 3.0, histoire de redonner un souffle \u00e0 cette \u00ab\u00a0r\u00e9volution\u00a0\u00bb.<\/em><\/p>\n<h2 align=\"justify\">Faisons un point 2.0 &#8211; bingo buzzword du Web collaboratif<\/h2>\n<figure id=\"attachment_61766\" aria-describedby=\"caption-attachment-61766\" style=\"width: 520px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-61766 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/screenshot-2021-03-05-at-091246-e1614931987211.jpg\" alt=\"Faisons un point 2.0 : le bingo buzzword du Web collaboratif\" width=\"520\" height=\"387\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/screenshot-2021-03-05-at-091246-e1614931987211.jpg 520w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/screenshot-2021-03-05-at-091246-e1614931987211-403x300.jpg 403w\" sizes=\"(max-width: 520px) 100vw, 520px\" \/><figcaption id=\"caption-attachment-61766\" class=\"wp-caption-text\">Faisons un point 2.0 : le bingo buzzword du Web collaboratif<\/figcaption><\/figure>\n<p align=\"justify\">La Publicit\u00e9 Bingo Bla Bla <a href=\"https:\/\/ibm.com\" target=\"_blank\" rel=\"noopener noreferrer\">d&rsquo;IBM<\/a> que vous pouvez visionner ci-dessous illustre parfaitement le message que je souhaite vous faire passer : rien ne sert de se cacher derri\u00e8re des discours ou un jargon incompr\u00e9hensible pour parler du 2.0. La transparence &amp; le dialogue \u00e9taient, me semble t-il les bases fondatrices de cette nouvelle bulle internet?<\/p>\n<p align=\"justify\">Pour prolonger la discussion, je vous invite \u00e0 t\u00e9l\u00e9charger <span class=\"removed_link\" title=\"http:\/\/www.tns-sofres.com\/etudes\/sesame\/221007_web20.pdf\">l&rsquo;analyse de TNS SOFRES sur les Mythes &amp; R\u00e9alit\u00e9s des marques \u00e0 l&rsquo;\u00e8re du Web 2.0<\/span> [miroir du rapport sur ce blog]. NB: ce rapport est dat\u00e9 du 22 octobre 2007.<\/p>\n<p align=\"justify\">NB: \u00e0 lire \u00e9galement, <a title=\"les 15 r\u00e8gles d&#039;or du Web 2.0\" href=\"https:\/\/visionarymarketing.com\/fr\/2008\/11\/regles-d-or-web-20\/\" target=\"_blank\" rel=\"noopener noreferrer\">les 15 r\u00e8gles d&rsquo;or du Web 2.0<\/a> et le <a title=\"cours marketing mbaebusiness ESG - travail collaboratif et web 2.0\" href=\"https:\/\/visionarymarketing.com\/2007\/06\/17\/mbaesg\/\" target=\"_blank\" rel=\"noopener noreferrer\">cours sur le ph\u00e9nom\u00e8ne 2.0 et le travail collaboratif, donn\u00e9 au mbaebusiness de l&rsquo;ESG en juin 2007<\/a>.<\/p>\n<p><iframe title=\"IBM Commerical Buzzword Bingo\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/nAKxJbcec8U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/221007-web20.pdf<\/p>\n<p><strong>Sommaire de cette pr\u00e9sentation<\/strong><\/p>\n<ol>\n<li>Marques et Web 2.0 : mythes et r\u00e9alit\u00e9s<\/li>\n<li>Internet, un \u00e9quipement incontournable du foyer ?<\/li>\n<li>Le Web 2.0, une nouvelle expression du besoin d\u2019information ?<\/li>\n<li>Internet per\u00e7u avant tout comme une source d\u2019information<\/li>\n<li>L\u2019usage du web 2.0 demande une expertise Internet ?<\/li>\n<li>Le Web 2.0, une technologie r\u00e9serv\u00e9e aux jeunes g\u00e9n\u00e9rations ?<\/li>\n<li>Le Web 2.0 favorise avant tout la prise de parole ou la cr\u00e9ation de contenu sur la toile ?<\/li>\n<li>Des internautes r\u00e9actifs et prolixe pour r\u00e9pondre au besoin constant d\u2019information ?<\/li>\n<li>Ce que dit le consommateur sur le web est forc\u00e9ment vrai ?<\/li>\n<li>Un internaute attend de la transparence dans le discours de la marque ?<\/li>\n<li>Un consommateur attend de la transparence dans le discours de la marque ?<\/li>\n<li>Les blogs et forums sont visit\u00e9s par un plus large auditoire que les sites de marque ?<\/li>\n<li>Je comprendsConclusion<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Jouons au bingo buzzword du web collaboratif.\u00a0Il est si simple de d\u00e9cliner tout et n&rsquo;importe quoi avec la formule magique 2.0 ! Et, pour se distinguer, certains originaux parlent m\u00eame de Web 3.0, histoire de redonner un souffle \u00e0 cette \u00ab\u00a0r\u00e9volution\u00a0\u00bb. Faisons un point 2.0 &#8211; bingo buzzword du Web collaboratif La Publicit\u00e9 Bingo Bla &hellip;<\/p>\n","protected":false},"author":6,"featured_media":61766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-469","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Buzzword web collaboratif : Faisons un point 2.0 et un bingo buzzword<\/title>\n<meta name=\"description\" content=\"Faisons un point 2.0 - bingo buzzword du Web collaboratif. 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