{"id":4646,"date":"2011-09-20T12:35:38","date_gmt":"2011-09-20T12:35:38","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4646"},"modified":"2023-09-27T14:57:13","modified_gmt":"2023-09-27T12:57:13","slug":"influence-numerique-et-pan-dans-le-klout","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/09\/20\/influence-numerique-et-pan-dans-le-klout\/","title":{"rendered":"Influence num\u00e9rique : et pan dans le Klout !"},"content":{"rendered":"

Influence num\u00e9rique : et pan dans le Klout ! Ceci est une petite tricherie dans la mesure o\u00f9 elle \u00e9mane de mon fid\u00e8le ami Herv\u00e9 Kabla (co-auteur avec moi des m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss<\/a>) qui a commis un nouvel article sur 01 Net pro<\/a>, en r\u00e9ussissant l’exploit de caser plus d’ \u00e0-peu-pr\u00e8s en 1 page qu’Alphonse Allais dans sa vie enti\u00e8re (j’exag\u00e8re un peu). Pour la faire courte, cet article, qui fait allusion \u00e0 des d\u00e9bats d\u00e9j\u00e0 lanc\u00e9s ici m\u00eame cet \u00e9t\u00e9<\/a>, d\u00e9nonce la notion de mesure de l’influence, popularis\u00e9e par le c\u00e9l\u00e8bre site (http:\/\/klout.com<\/a>), en annon\u00e7ant tout de go : \u00ab\u00a0l’influence ne se mesure pas\u00a0\u00bb. Certes, le c\u00e9l\u00e8bre auteur de la phrase qui fait pschiitt a encore beaucoup de cr\u00e9dits d’influence \u00e0 son actif et pas de Klout ; et il en est probablement de m\u00eame d’un tr\u00e8s grand nombre de personnalit\u00e9s influentes qui ne sont pas bien plac\u00e9es sur les m\u00e9dias sociaux, voire carr\u00e9ment et volontairement absentes (leur crit\u00e8re \u00e0 eux, c’est le bon vieux Who’s Who ! ).<\/em><\/p>\n

Influence num\u00e9rique : et pan dans le Klout !<\/h2>\n
\"Influence
Influence num\u00e9rique : et pan dans le Klout !<\/figcaption><\/figure>\n

\"\"<\/a>M\u00eame dans le domaine des high tech cependant, on peut trouver le contre exemple qui montre qu’Herv\u00e9 a raison. En cherchant ainsi dans les personnes que je suis et dont je vois les scores dans Klout, je suis tomb\u00e9 sur … Eric Schmidt himself ! OK, il est directeur g\u00e9n\u00e9ral de Google qui a lanc\u00e9 Google+ un peu contre Twitter d’une certaine fa\u00e7on, mais il a quand m\u00eame un joli r\u00e9seau (350,000) … qui n’est pas bien fort en Klout : Un petit score de 59 contre 70 ou plus pour le gourou moyen … que personne ne conna\u00eet et qui n’a que peu d’influence sur son march\u00e9 et encore moins au-del\u00e0. CQFD !<\/em><\/p>\n

\"Klout\"<\/a>
Bizarre, bizarre : comment une \u00ab\u00a0c\u00e9l\u00e9brit\u00e9\u00a0\u00bb peut-elle avoir un score inf\u00e9rieur \u00e0 un \u00ab\u00a0gourou\u00a0\u00bb inconnu<\/figcaption><\/figure>\n

Savez-vous planter les klouts ?<\/strong><\/h3>\n

\u04aaa y est, une nouvelle mode d\u00e9barque dans les cercles branch\u00e9s de la \u00ab social media \u00e9conomie \u00bb : le klout (prononcer : kloao\u00fbtt). Ce nom r\u00e9sonne dans toutes les bouches, sur tous les tweets des Community Managers, Web Marketers et autres communicants de la plan\u00e8te. C\u2019est quoi ton klout ? T\u2019as vu son klout ? Mais je fais comment pour faire progresser mon klout ? Apr\u00e8s la cloclomania, voici la klout-klout-mania.<\/p>\n

2009, ann\u00e9e exotique<\/strong><\/p>\n

D\u00e9s son lancement en septembre 2009, la petite soci\u00e9t\u00e9 qui compte aujourd\u2019hui une quarantaine d\u2019employ\u00e9s bas\u00e9s \u00e0 San Francisco se fixe un objectif : mesurer l\u2019influence sur les m\u00e9dias sociaux. De quoi sourire… pas \u00e0 cause du terme m\u00e9dias sociaux, mais du mot influence. Nous voici revenus \u00e0 l\u2019\u00e9poque des z\u2019influenceurs de la blogosph\u00e8re, les p\u2019tits gars qui d\u2019un tweet, d\u2019un post, vont vous booster les ventes comme pas deux.<\/p>\n

via Savez-vous planter les klouts ?<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

La lecture du jour …<\/p>\n

Est une petite tricherie dans la mesure o\u00f9 elle \u00e9mane de mon fid\u00e8le ami Herv\u00e9 Kabla (co-auteur avec moi des m\u00e9dias sociaux expliqu\u00e9s \u00e0 mon boss) qui a commis un nouvel article sur 01 Net pro, en r\u00e9ussissant l’exploit de caser plus d’ \u00e0-peu-pr\u00e8s en 1 page qu’Alphonse Allais dans sa vie enti\u00e8re (j’exag\u00e8re un peu). Pour la faire courte, cet article, qui fait allusion \u00e0 des d\u00e9bats d\u00e9j\u00e0 lanc\u00e9s ici m\u00eame cet \u00e9t\u00e9, d\u00e9nonce la notion de mesure de l’influence, popularis\u00e9e par le c\u00e9l\u00e8bre site Klout (http:\/\/klout.com), en annon\u00e7ant tout de go : \u00ab\u00a0l’influence ne se mesure pas\u00a0\u00bb. Certes, le c\u00e9l\u00e8bre auteur de la phrase qui fait pschiitt a encore beaucoup de cr\u00e9dits d’influence \u00e0 son actif et pas de Klout ; et il en est probablement de m\u00eame d’un tr\u00e8s grand nombre de personnalit\u00e9s influentes qui ne sont pas bien plac\u00e9es sur les m\u00e9dias sociaux, voire carr\u00e9ment et volontairement absentes (leur Klout \u00e0 eux c’est le bon vieux Who’s Who ! – voir la bio de Bill Gates \u00e0 vendre ici).<\/p>\n","protected":false},"author":2,"featured_media":5424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,121,6,25],"tags":[],"class_list":["post-4646","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail","category-e-business","category-marketing-innovation-fr","category-medias-sociaux"],"yoast_head":"\nR\u00e9flexions sur l'influence et le classement de Klout<\/title>\n<meta name=\"description\" content=\"Influence num\u00e9rique : et pan dans le Klout ! 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4646","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=4646"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4646\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/5424"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=4646"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=4646"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=4646"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}