{"id":4632,"date":"2011-09-14T07:22:14","date_gmt":"2011-09-14T07:22:14","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4632"},"modified":"2024-05-28T22:47:05","modified_gmt":"2024-05-28T20:47:05","slug":"diaspora-medias-sociaux","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/09\/14\/diaspora-medias-sociaux\/","title":{"rendered":"Diaspora veut r\u00e9inventer les m\u00e9dias sociaux (pas pour tuer Facebook, quoique\u2026)"},"content":{"rendered":"

\u00ab Le but de Diaspora n’est pas de tuer Facebook ou Google+ \u00bb<\/strong> affirment les cr\u00e9ateurs de ce nouveau projet du Web social<\/a> sur leur mur tout juste ouvert mais \u00ab il s’agit plut\u00f4t de r\u00e9inventer le Web social \u00bb <\/strong>et les m\u00e9dias sociaux.<\/strong> J’ai eu la chance d’obtenir un acc\u00e8s \u00e0 Diaspora<\/a>, encore en version alpha et donc balbutiant, gr\u00e2ce \u00e0 l’intervention de notre confr\u00e8re de Like Minds, James Barisic<\/span>. \u00c0 premi\u00e8re vue, Diaspora \u00e0 des faux airs de Google+<\/a> avec une cat\u00e9gorisation de ses contacts appel\u00e9s \u00ab\u00a0your aspects\u00a0\u00bb dans le m\u00eame esprit que les cercles de son concurrent. De la m\u00eame fa\u00e7on, ces cat\u00e9gories renvoient vers des listes s\u00e9par\u00e9es d’amis, de connaissances de relations de travail.<\/p>\n

Diaspora veut r\u00e9inventer les m\u00e9dias sociaux (pas pour tuer Facebook, quoique\u2026)<\/h2>\n
\"Diaspora
Disapora a pour ambition de r\u00e9inventer les m\u00e9dias sociaux<\/figcaption><\/figure>\n

Skiormas Istraid\u00e9s<\/strong>, un nouvel utilisateur le fait remarquer : \u00ab c’est [Diaspora] un peu plus \u00e9l\u00e9gant que Google+. Toutefois, c’est encore tr\u00e8s ressemblant \u00bb.<\/p>\n

\"\"<\/a>
mais o\u00f9 est donc pass\u00e9 le bouton Twitter ?!<\/figcaption><\/figure>\n

Mais le v\u00e9ritable enjeu est ailleurs<\/strong>, au-del\u00e0 de l’interface graphique de l’outil ou de ses simples fonctionnalit\u00e9s. La vraie question est celle de l’Internet ouvert<\/strong> et de la disparition des murs propri\u00e9taires qui cachent les \u00ab API \u00bb (ces programmes exportables qui permet d’utiliser, par exemple, Facebook, Google plus ou Twitter, \u00e0 l’int\u00e9rieur d’une autre application) d’une plate-forme sociale \u00e0 une autre. Cherchez par exemple le bouton Twitter sur YouTube !\u2026 Il a disparu (voir illustration ci-dessus).<\/p>\n

L’autre enjeu est celui de la protection des donn\u00e9es personnelles, un champ de bataille laiss\u00e9 libre par Facebook notamment, qui croit \u00e0 la disparition de la donn\u00e9e priv\u00e9e. De m\u00eame, Google plus a \u00e9t\u00e9 attaqu\u00e9 assez rapidement sur ce sujet l\u00e0 avec son nouvel outil de Web social.<\/p>\n

Voici, ci-apr\u00e8s et en anglais, la r\u00e9ponse de Yosem Company de Diaspora, le nouveau venu dans le paysage des m\u00e9dias sociaux\u00a0<\/span>:<\/strong><\/p>\n

Yosem Companys – il y a 7 jours – 101 reshares
\nJe re-poste ce commentaire que j’ai \u00e9crit, car certaines personnes ont dit qu’elles aimeraient le partager \u00e0 nouveau :<\/p><\/blockquote>\n

Les m\u00e9dias nous ont d\u00e9peint comme le David qui va soit tuer, soit succomber \u00e0 Goliath. (Ins\u00e9rer FB ou G+ pour le Goliath, selon le r\u00e9cit des m\u00e9dias).<\/p>\n

\n

C’est aussi une fonction de diff\u00e9renciation concurrentielle. Vous ne savez ce qu’est une chose qu’en la comparant \u00e0 quelque chose d’autre qui existe. Les m\u00e9dias ont choisi de nous comparer \u00e0 FB & G+, ce qui est compr\u00e9hensible.<\/p>\n

La meilleure comparaison, cependant, c’est AOL contre le WWW. Lorsque AOL est apparu sur la sc\u00e8ne, c’\u00e9tait le seul fournisseur de courrier \u00e9lectronique commercial. Vous ne pouviez pas envoyer de courrier \u00e9lectronique \u00e0 Prodigy, par exemple, depuis AOL, et vice versa. AOL vous obligeait \u00e0 naviguer sur Internet via le portail d’AOL. Puis le WWW (gratuit ou open-source, utilisez votre terme pr\u00e9f\u00e9r\u00e9 ici) est entr\u00e9 en sc\u00e8ne. Peu de temps apr\u00e8s sont apparus les protocoles de communication qui permettaient aux diff\u00e9rents fournisseurs de courrier \u00e9lectronique de connecter leurs utilisateurs entre eux. AOL s’est accroch\u00e9e \u00e0 son approche de jardin clos et s’est lentement transform\u00e9e au fil du temps d’un monopole en un acteur parmi d’autres sur le web ouvert.<\/p>\n

Si l’on avance rapidement jusqu’\u00e0 aujourd’hui, on constate une situation similaire.\u00a0FB ne permet pas \u00e0 ses utilisateurs d’envoyer des messages aux utilisateurs de G+, et vice versa.\u00a0FB force toutes les applications \u00e0 utiliser leur API, perdant ainsi la richesse du web plus large, for\u00e7ant les applications \u00e0 se conformer \u00e0 l’environnement de d\u00e9veloppement de FB.<\/p>\n

D* n’essaie pas de tuer FB ou G+. Comme le WWW avant lui, D* essaie de r\u00e9inventer le web social, en passant d’un web qui repose sur des jardins clos \u00e0 un web ouvert \u00e0 tous les acteurs. Nous pensons que le monde sera meilleur lorsque les utilisateurs seront propri\u00e9taires de leurs propres donn\u00e9es sociales et d\u00e9cideront avec qui les partager, quel que soit l’endroit o\u00f9 ces utilisateurs sont en ligne. Il n’y a aucune raison de ne pas pouvoir communiquer avec les utilisateurs de G+ de FB, et vice versa. Il n’y a aucune raison de vous forcer \u00e0 utiliser les applications pr\u00e9-approuv\u00e9es de FB au lieu de n’importe quelle application web disponible en ligne dans son environnement d’origine.<\/p>\n<\/div>\n

\n

D* veut vous permettre de poss\u00e9der vos propres donn\u00e9es et de profiter du web ouvert d’une mani\u00e8re sociale. Il ne s’agit pas de tuer G+ ou FB. Il s’agit de permettre aux utilisateurs de poss\u00e9der leurs propres donn\u00e9es sociales et d’avoir le choix d’utiliser le service qu’ils veulent, ce qui obligera les jardins clos \u00e0 fournir de meilleurs services, de peur que leurs utilisateurs ne quittent et n’emm\u00e8nent leurs propres donn\u00e9es vers d’autres services en ligne qui les leur fournissent.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u00ab Le but de Diaspora n’est pas de tuer Facebook ou Google+ \u00bb affirment les cr\u00e9ateurs de ce nouveau projet du Web social sur leur mur tout juste ouvert mais \u00ab il s’agit plut\u00f4t de r\u00e9inventer le Web social \u00bb et les m\u00e9dias sociaux. J’ai eu la chance d’obtenir un acc\u00e8s \u00e0 Diaspora, encore en …<\/p>\n","protected":false},"author":2,"featured_media":43835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nM\u00e9dias sociaux Diaspora veut tout r\u00e9inventer sans tuer Facebook<\/title>\n<meta name=\"description\" content=\"Le but de Diaspora n'est pas de tuer Facebook ou Google mais de r\u00e9inventer les m\u00e9dias sociaux affirment les cr\u00e9ateurs de la plateforme\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2011\/09\/14\/diaspora-medias-sociaux\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=4632"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/43835"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=4632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=4632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=4632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}