{"id":4619,"date":"2011-09-12T06:43:07","date_gmt":"2011-09-12T06:43:07","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4619"},"modified":"2020-06-12T11:57:36","modified_gmt":"2020-06-12T09:57:36","slug":"produit-de-lannee-et-si-les-clients-se-moquaient-de-vos-innovations","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/09\/12\/produit-de-lannee-et-si-les-clients-se-moquaient-de-vos-innovations\/","title":{"rendered":"produit de l&rsquo;ann\u00e9e : et si les clients se moquaient de vos innovations ?!"},"content":{"rendered":"<h2>Produit de l&rsquo;ann\u00e9e :\u00a0Et si vos clients se moquaient de vos innovations ?<\/h2>\n<p><strong>La lecture du jour &#8230;<\/strong><\/p>\n<p><em>Est celle du <a href=\"http:\/\/marketingisdead.blogspirit.com\/archive\/2007\/05\/08\/innovation-cherchez-l-erreur.html\" target=\"_blank\" rel=\"noopener noreferrer\">blog de notre ami Fran\u00e7ois Laurent<\/a>, qui pose la question &#8211; bien pertinente &#8211; de savoir si l&rsquo;innovation est effectivement ce que recherchent les clients. Ce qui nous ram\u00e8ne \u00e0 la perception du marketing par ces m\u00eames clients? Au fait, aurions-nous un exemple de produit qui n&rsquo;a pas chang\u00e9 depuis toujours (indice sur la gauche) ?<\/em><\/p>\n<figure id=\"attachment_53859\" aria-describedby=\"caption-attachment-53859\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-53859 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/09\/iu-e1591955791662.jpeg\" alt=\"produit de l'ann\u00e9e\" width=\"519\" height=\"339\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/09\/iu-e1591955791662.jpeg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/09\/iu-e1591955791662-459x300.jpeg 459w\" sizes=\"(max-width: 519px) 100vw, 519px\" \/><figcaption id=\"caption-attachment-53859\" class=\"wp-caption-text\">La c\u00e9r\u00e9monie du produit de l&rsquo;ann\u00e9e en 2017<\/figcaption><\/figure>\n<blockquote class=\"quote-light\"><p>Les vrais questions sont de deux ordres.<\/p><\/blockquote>\n<p>D\u2019ordre m\u00e9thodologique, tout d\u2019abord : les gens qui r\u00e9pondent aux enqu\u00eates d\u2019opinion sont-ils r\u00e9ellement repr\u00e9sentatifs de la population \u00e9tudi\u00e9e ? Leurs r\u00e9ponses recoupent-elles celles des non r\u00e9pondants ? Impossible de savoir\u2026 La profession ne fera pas l\u2019impasse d\u2019une r\u00e9flexion de fond sur le sujet : Web 2.0, c\u2019est aussi un pav\u00e9 dans la mare !<\/p>\n<p>D\u2019ordre soci\u00e9tal, ensuite : l\u2019\u00e9lection des Produits de l\u2019Ann\u00e9e se fonde sur l\u2019id\u00e9e que l\u2019innovation constitue la pierre angulaire du marketing ; et que sa capacit\u00e9 \u00e0 sans cesse lancer de nouveaux produits exprime la bonne sant\u00e9 d\u2019une marque \u2013 et en ce sens, il est logique de chercher \u00e0 recueillir les suffrages des 10000 pan\u00e9listes constituant le jury.<\/p>\n<p>Peut-\u00eatre serait-il temps de se demander si l\u2019innovation constitue \u2013 ou non \u2013 un r\u00e9el vecteur marketing\u2026 ou en d\u2019autres termes si les consommateurs s\u2019en soucient r\u00e9ellement!<\/p>\n<p>via <a href=\"http:\/\/marketingisdead.blogspirit.com\/archive\/2007\/05\/08\/innovation-cherchez-l-erreur.html\">Innovation : cherchez l\u2019erreur ! : Marketing Is Dead<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Produit de l&rsquo;ann\u00e9e :\u00a0Et si vos clients se moquaient de vos innovations ? La lecture du jour &#8230; Est celle du blog de notre ami Fran\u00e7ois Laurent, qui pose la question &#8211; bien pertinente &#8211; de savoir si l&rsquo;innovation est effectivement ce que recherchent les clients. Ce qui nous ram\u00e8ne \u00e0 la perception du marketing &hellip;<\/p>\n","protected":false},"author":2,"featured_media":53859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>produit de l&#039;ann\u00e9e : et si les clients se moquaient de vos innovations ?!<\/title>\n<meta name=\"description\" content=\"Produit de l&#039;ann\u00e9e :\u00a0Et si vos clients se moquaient de vos innovations ? 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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=4619"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4619\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/53859"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=4619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=4619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=4619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}