{"id":460,"date":"2007-11-08T17:04:54","date_gmt":"2007-11-08T16:04:54","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/11\/08\/e-business\/"},"modified":"2020-09-18T16:05:59","modified_gmt":"2020-09-18T14:05:59","slug":"paiements-en-ligne","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/11\/08\/paiements-en-ligne\/","title":{"rendered":"Paiements en ligne en Europe et en Grande Bretagne (cours de marketing)"},"content":{"rendered":"

Les paiements en ligne en Europe et en GB. Le 2 octobre, je donnais un cours sur le paiement \u00e9lectronique au MBA e-business de l’\u00e9cole sup\u00e9rieure de gestion de Paris. Dans ce cours, je replongeais aux sources de la banque sur Internet (gen\u00e8se \u00e0 laquelle j’ai eu la chance de participer au milieu des ann\u00e9es 90).<\/em><\/p>\n

\"paiements<\/a>
paiements en ligne<\/figcaption><\/figure>\n

J’en tire ensuite un certain nombre de cons\u00e9quence sur l’importance centrale (ou non) de la s\u00e9curit\u00e9 dans le d\u00e9veloppement du business sur Internet, pour ensuite en dresser un parall\u00e8le avec les moyens de paiement et leur s\u00e9curisation dans le cadre du e-commerce actuel. Dans la deuxi\u00e8me partie, je fournis une triple perspective \u00e0 l’analyse des paiements \u00e9lectroniques.<\/p>\n

D’une part, une perspective humaine avec un zoom sur les usages et une analyse statistique pr\u00e9cise des diff\u00e9rentes utilisations des moyens de paiements \u00e9lectroniques en Europe et aux \u00c9tats-Unis. J’en ai profit\u00e9 \u00e9galement pour faire un parall\u00e8le avec l’utilisation des moyens des paiements \u00e9lectroniques en dehors de l’Internet, qui sont pour beaucoup dans la configuration du paysage en ligne actuelle, en Europe.<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/11\/epayments-yag-fev2011-final.pdf<\/p>\n

Le cours sur les paiements en ligne dans sa version de 2011<\/p>\n

Vient ensuite un descriptif des diff\u00e9rents moyens de paiements principaux, avec une focalisation particuli\u00e8re sur la carte de cr\u00e9dit, r\u00e9elle ou virtuelle, et quelques solutions de micro paiements dont notamment la solution Internet +\/w-ha (anciennement i-pin, dont j’ai \u00e9t\u00e9 le premier client en France).<\/p>\n

Enfin, la composante s\u00e9curitaire est \u00e9tudi\u00e9e en d\u00e9tail, non seulement dans ces ph\u00e9nom\u00e8nes les plus visibles (phishing, pharming, key-logging) mais aussi et surtout dans son importance statistique compar\u00e9e avec les autres fraudes sur les autres moyens de paiement en ligne et hors ligne.<\/p>\n","protected":false},"excerpt":{"rendered":"

Les paiements en ligne en Europe et en GB. Le 2 octobre, je donnais un cours sur le paiement \u00e9lectronique au MBA e-business de l’\u00e9cole sup\u00e9rieure de gestion de Paris. Dans ce cours, je replongeais aux sources de la banque sur Internet (gen\u00e8se \u00e0 laquelle j’ai eu la chance de participer au milieu des ann\u00e9es …<\/p>\n","protected":false},"author":2,"featured_media":55621,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"\nPaiements en ligne en Europe et en Grande Bretagne (cours de marketing)<\/title>\n<meta name=\"description\" content=\"Les paiements en ligne en Europe et en GB. 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