{"id":445,"date":"2007-10-21T17:05:54","date_gmt":"2007-10-21T17:05:54","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/10\/21\/en-route-vers-la-tv-20\/"},"modified":"2022-01-04T10:32:38","modified_gmt":"2022-01-04T09:32:38","slug":"tv20","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/10\/21\/tv20\/","title":{"rendered":"En route vers la TV 2.0"},"content":{"rendered":"<p>La <a href=\"https:\/\/visionarymarketing.com\/fr\/2019\/12\/transformation-numerique-buzzword\/\">r\u00e9volution num\u00e9rique<\/a> a profond\u00e9ment chang\u00e9 la T\u00e9l\u00e9vision et nos comportements \u00e0 son \u00e9gard.<\/p>\n<p>Au cours des derni\u00e8res ann\u00e9es, L&rsquo;offre de cha\u00eenes s&rsquo;est consid\u00e9rablement enrichie et les canaux de diffusion se sont multipli\u00e9s ( c\u00e2ble, satellite, ADSL, TNT et bient\u00f4t DVB-H pour la t\u00e9l\u00e9phonie mobile broadcast).<\/p>\n<figure id=\"attachment_51005\" aria-describedby=\"caption-attachment-51005\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-51005 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/jumpstory-download20200311-164205-scaled-e1583944980288.jpg\" alt=\"TV 2.0\" width=\"519\" height=\"340\" \/><figcaption id=\"caption-attachment-51005\" class=\"wp-caption-text\">Bient\u00f4t la TV 2.0<\/figcaption><\/figure>\n<p>Parallellement, on a pu constater une fragmentation de la consommation entre cha\u00eenes g\u00e9n\u00e9ralistes et cha\u00eenes th\u00e9matiques et le d\u00e9veloppement de nouveaux usages de consommation (achat de programmes en VOD par exemple) mais cela n&rsquo;est rien encore au regard des changements qui se profilent \u00e0 l&rsquo;horizon.<\/p>\n<p>Comme on le soulignait dans un r\u00e9cent colloque sur la t\u00e9l\u00e9vision, \u00ab\u00a0<em>Jusqu&rsquo;ici, la t\u00e9l\u00e9vision reposait sur un choix de cha\u00eenes limit\u00e9, une diffusion en flux lin\u00e9aire, une audience collective et passive<\/em>.\u00a0\u00bb Tout cela est entrain de changer.<\/p>\n<h2 align=\"justify\"><strong>Finie la \u00ab\u00a0T\u00e9l\u00e9vision de Papa, place \u00e0 la Tv 2.0 \u00ab\u00a0<\/strong><\/h2>\n<ul>\n<li>La consommation audiovisuelle s&rsquo;individualise<\/li>\n<li>La t\u00e9l\u00e9vision devient de plus en plus interactive et participative<\/li>\n<li>Le programme audiovisuel n&rsquo;est plus fig\u00e9: les contenus s&rsquo;\u00e9changent, s&rsquo;enrichissent, se transforment par la volont\u00e9 et l&rsquo;action des t\u00e9l\u00e9spectateurs.<\/li>\n<li>\n<p>Pour les acteurs traditionnels, il devient de plus en plus difficile de ma\u00eetiser l&rsquo;ensemble de la cha\u00eene, de la cr\u00e9ation \u00e0 la diffusion.<\/p>\n<\/li>\n<\/ul>\n<p>Pour avoir la preuve et l&rsquo;illustration par l&rsquo;exemple de tous ces changements, il suffit de faire l&rsquo;inventaire de tous les nouveaux projets audiovisuels en cours de lancement.<\/p>\n<p><strong>&#8211; Catch up TV: la t\u00e9l\u00e9vision de rattrapage: <\/strong>Cette offre permet de visionner gratuitement \u00e0 tout moment et pendant une p\u00e9riode limit\u00e9e (de 7 \u00e0 30 jours selon les offres) les programmes phares d&rsquo;une cha\u00eene de t\u00e9l\u00e9vision apr\u00e8s leur diffusion \u00e0 l&rsquo;antenne.<\/p>\n<p><strong>&#8211; La TV \u00ab\u00a0\u00e0 la carte\u00a0\u00bb et la TV \u00ab\u00a0enrichie\u00a0\u00bb: <\/strong>Gr\u00e2ce \u00e0 l&rsquo;IPTV (Internet Protocol Television) et aux multiples fonctionnalit\u00e9s qui en d\u00e9coulent, les \u00ab\u00a0webspectateurs\u00a0\u00bb peuvent d\u00e9sormais b\u00e9n\u00e9ficier d&rsquo;une exp\u00e9rience t\u00e9l\u00e9visuelle de qualit\u00e9, enrichie par des services interactifs et personnalis\u00e9s, inexistants sur la t\u00e9l\u00e9vision traditionnelle.<\/p>\n<ul>\n<li><strong>TV perso, la t\u00e9l\u00e9vision participative produite par les internautes:<\/strong> Pour les producteurs de contenus audiovisuels, les cha\u00eenes et m\u00eame les op\u00e9rateurs , il ne fait d\u00e9sormais plus aucun doute que les t\u00e9l\u00e9spectateurs vont jouer un r\u00f4le de plus en plus actif dans la conception et la diffusion des programmes. Il faut donc accompagner le mouvement et imaginer tous les moyens possible de les associer \u00e0 la programmation. Les Op\u00e9rateur T\u00e9l\u00e9coms surfent aussi sur la tendance pour booster leurs offres triple play et faire la diff\u00e9rence avec leurs concurrents de l&rsquo;audiovisuel.<\/li>\n<\/ul>\n<ul>\n<li><strong>La t\u00e9l\u00e9vision communautaire <\/strong><\/li>\n<li><strong>L&rsquo;ego casting <\/strong><\/li>\n<li><strong>La t\u00e9l\u00e9vision mobile &#8230;<\/strong><\/li>\n<\/ul>\n<p><strong>M\u00eame si toutes ces nouvelles fa\u00e7ons de consommer la t\u00e9l\u00e9 rencontrent un succ\u00e8s croissant, la T\u00e9l\u00e9vision broadcast traditionnelle reste, aujourd&rsquo;hui encore, le mod\u00e8le dominant mais pour combien de temps ?<\/strong><\/p>\n<p>Pour en savoir plus sur le toutes ces nouvelles formes de t\u00e9l\u00e9vision \u00e0 travers des exemples de projets antuellement en cours de d\u00e9veloppement, lire le post consacr\u00e9 \u00e0 ce sujet sur <a href=\"https:\/\/odilebiger.typepad.fr\/marketing_convergence\/2007\/10\/nouvelles-forme.html\">Marketing &amp; Convergence<\/a> et si le sujet vous interesse allez visiter le blog toujours tr\u00e8s int\u00e9ressant et bien renseign\u00e9 de la <a href=\"https:\/\/web.archive.org\/web\/20140817034518\/http:\/\/video.noosblog.fr\/\">T\u00e9l\u00e9vision 2.0 et de la vid\u00e9o num\u00e9rique<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La r\u00e9volution num\u00e9rique a profond\u00e9ment chang\u00e9 la T\u00e9l\u00e9vision et nos comportements \u00e0 son \u00e9gard. Au cours des derni\u00e8res ann\u00e9es, L&rsquo;offre de cha\u00eenes s&rsquo;est consid\u00e9rablement enrichie et les canaux de diffusion se sont multipli\u00e9s ( c\u00e2ble, satellite, ADSL, TNT et bient\u00f4t DVB-H pour la t\u00e9l\u00e9phonie mobile broadcast). Parallellement, on a pu constater une fragmentation de la &hellip;<\/p>\n","protected":false},"author":17,"featured_media":51005,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En route vers la TV 2.0 - vers la t\u00e9l\u00e9vision du futur avec le num\u00e9rique<\/title>\n<meta name=\"description\" content=\"La r\u00e9volution num\u00e9rique a profond\u00e9ment chang\u00e9 la T\u00e9l\u00e9vision et nos comportements \u00e0 son \u00e9gard. vers la tv 2.0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2007\/10\/21\/tv20\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En route vers la TV 2.0 - 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