{"id":4377,"date":"2011-08-25T07:00:37","date_gmt":"2011-08-25T07:00:37","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4377"},"modified":"2025-10-29T09:19:20","modified_gmt":"2025-10-29T08:19:20","slug":"benoit-raphael-dresse-un-portrait-des-internautes-passifs-et-ce-nest-pas-nouveau","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/08\/25\/benoit-raphael-dresse-un-portrait-des-internautes-passifs-et-ce-nest-pas-nouveau\/","title":{"rendered":"Les internautes sont passifs &#8230; et ce n&rsquo;est pas nouveau"},"content":{"rendered":"<p><em>Dans cet excellent article de <span class=\"removed_link\" title=\"http:\/\/benoitraphael.com\/author\/benoitraphael\/\">Beno\u00eet Rapha\u00ebl<\/span>\u00a0(co-fondateur du post.fr)\u00a0, une analyse tr\u00e8s pr\u00e9cise et, disons le franchement, assez d\u00e9primante des contributions sur les m\u00e9dias sociaux, de plus en plus passives selon l&rsquo;analyse par l&rsquo;auteur du GlobalWebIndex. Ceci \u00e9tant, que les internautes soient en majorit\u00e9 passifs n&rsquo;est pas une information neuve (<a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/08\/forrester-socialtechnographics.jpg\" target=\"_blank\" rel=\"noopener noreferrer\">voir par exemple ce slide Forrester de 2007, dont les chiffres sont encore exag\u00e9r\u00e9s<\/a>). On peut, \u00e0 l&rsquo;inverse, se concentrer sur la minorit\u00e9 agissante, qui elle apporte un contenu original et de qualit\u00e9&lt;<\/em><\/p>\n<h2>Beno\u00eet Raphael dresse un portrait des internautes passifs &#8230; et ce n&rsquo;est pas nouveau<\/h2>\n<p><img decoding=\"async\" class=\"wp-image-10558 size-full aligncenter\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/article_0701-MAG-UNE-MOISE_twitter_facebook.jpg\" alt=\"Beno\u00eet Raphael dresse un portrait des internautes passifs ... et ce n'est pas nouveau\" width=\"600\" height=\"420\" \/><\/p>\n<p><strong>Ce que le d\u00e9clin des contributions sur Facebook nous dit de l\u2019avenir de l\u2019info<\/strong><\/p>\n<p>Vous avez peut-\u00eatre manqu\u00e9 la publication au mois d\u2019ao\u00fbt de l\u2019\u00e9tude GlobalWebIndex : un passionnant ensemble de chiffres et d\u2019analyses qui recense les usages web et mobile dans le monde. Cette ann\u00e9e, le rapport (dont vous pouvez consulter et t\u00e9l\u00e9charger une synth\u00e8se ici) annonce un d\u00e9clin massif des contributions sur Facebook. Allant m\u00eame jusqu\u2019\u00e0 oser \u00e9mettre un doute sur l\u2019avenir suppos\u00e9 glorieux du r\u00e9seau social.<!--more--><\/p>\n<p>Que disent les chiffres relev\u00e9s par GlobalWebIndex aupr\u00e8s de plus de 100.000 utilisateurs dans le monde ? Que toutes les formes de contributions sur Facebook sont en baisse depuis 2009. Surtout l\u2019envoi de messages et l\u2019installation d\u2019applications (en chute libre). Ce qui est en hausse par contre : l\u2019upload de videos sur son profil, le fait de rejoindre une page de marque, ou celui de cr\u00e9er un groupe.<\/p>\n<p>via <a href=\"https:\/\/web.archive.org\/web\/20161219121737\/http:\/\/benoitraphael.com\/2011\/08\/24\/ce-que-le-declin-des-contributions-sur-facebook-nous-dit-de-lavenir-de-linfo\/\">Ce que le d\u00e9clin des contributions sur Facebook nous dit de l\u2019avenir de l\u2019info \u00ab La Social Newsroom<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet excellent article de Beno\u00eet Rapha\u00ebl\u00a0(co-fondateur du post.fr)\u00a0, une analyse tr\u00e8s pr\u00e9cise et, disons le franchement, assez d\u00e9primante des contributions sur les m\u00e9dias sociaux, de plus en plus passives selon l&rsquo;analyse par l&rsquo;auteur du GlobalWebIndex. Ceci \u00e9tant, que les internautes soient en majorit\u00e9 passifs n&rsquo;est pas une information neuve (voir par exemple ce slide &hellip;<\/p>\n","protected":false},"author":2,"featured_media":10558,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>internautes passifs : ce n&#039;est pas nouveau<\/title>\n<meta name=\"description\" content=\"Dans cet article Beno\u00eet Rapha\u00ebl montre que les internautes sont en majorit\u00e9 passifs et que ce n&#039;est pas nouveau.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2011\/08\/25\/benoit-raphael-dresse-un-portrait-des-internautes-passifs-et-ce-nest-pas-nouveau\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"internautes passifs : ce n&#039;est pas nouveau\" \/>\n<meta property=\"og:description\" content=\"Dans cet article Beno\u00eet Rapha\u00ebl montre que les internautes sont en majorit\u00e9 passifs et que ce n&#039;est pas nouveau.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2011\/08\/25\/benoit-raphael-dresse-un-portrait-des-internautes-passifs-et-ce-nest-pas-nouveau\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2011-08-25T07:00:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-29T08:19:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/10\/article_0701-MAG-UNE-MOISE_twitter_facebook-e1611390886224.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/08\\\/25\\\/benoit-raphael-dresse-un-portrait-des-internautes-passifs-et-ce-nest-pas-nouveau\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/08\\\/25\\\/benoit-raphael-dresse-un-portrait-des-internautes-passifs-et-ce-nest-pas-nouveau\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Les internautes sont passifs &#8230; 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