{"id":4334,"date":"2011-08-18T10:43:20","date_gmt":"2011-08-18T08:43:20","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4334"},"modified":"2021-03-08T09:07:26","modified_gmt":"2021-03-08T08:07:26","slug":"relations-blogueurs","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/08\/18\/relations-blogueurs\/","title":{"rendered":"Les relations blogueurs : Le \u00ab\u00a0Tour de France\u00a0\u00bb expliqu\u00e9 de l’int\u00e9rieur"},"content":{"rendered":"

Les relations blogueurs expliqu\u00e9es de l’int\u00e9rieur sur le blog de Camille Jourdain.\u00a0Les vacances, ce n’est pas seulement r\u00e9serv\u00e9 \u00e0 la bronzette ! Car Juillet est aussi et surtout le mois du Tour de France<\/span>. <\/em><\/p>\n

\"Relations<\/a><\/p>\n

Pour nous, cela a \u00e9t\u00e9 aussi l’occasion de travailler en \u00e9quipe avec nos amis blogueurs. Pour expliquer ce que nous avons fait, plut\u00f4t que de faire un long discours, je relaie l’article de Camille Jourdain<\/a>, qui explique sur son blog ce qui s’est pass\u00e9 et comment il \u00e9value l’op\u00e9ration d’un point de vue Marketing (dessin par KAT<\/a>) :<\/em><\/p>\n

Orange nous a invit\u00e9 sur le Tour de France !<\/a><\/span> par \u00a0Camille Jourdain<\/a><\/p>\n

\"Relations
Les relations blogueurs expliqu\u00e9es par Camille Jourdain qui a particip\u00e9 au tour de France<\/figcaption><\/figure>\n

Nous ? Oui nous, les blogueurs<\/a> ! Orange a d\u00e9cid\u00e9 d\u2019inviter plusieurs blogueurs \u00e0 vivre une nouvelle exp\u00e9rience : assister \u00e0 une \u00e9tape du Tour de France. J\u2019ai ainsi pu d\u00e9couvrir en compagnie de\u00a0Damien Douani<\/a>, les coulisses de la derni\u00e8re \u00e9tape qui s\u2019est d\u00e9roul\u00e9e dimanche dernier.<\/p>\n

Au programme : village d\u00e9part, coulisses, \u00e9tape en voiture, cocktail vip et arriv\u00e9e sur les Champs.<\/p>\n

Le v\u00e9lo, j\u2019aime beaucoup, vous avez surement du le remarquer avec le\u00a0Twitour<\/a>, un Tour de France un peu particulier que j\u2019ai lanc\u00e9 le mois dernier sur mon blog, celui de Twitter. Des utilisateurs du r\u00e9seau nous parlaient de leurs comptes Twitter, de la repr\u00e9sentation de leur r\u00e9gion sur Twitter et de leurs usages.<\/p>\n

Je vous invite \u00e0 red\u00e9couvrir les diff\u00e9rentes\u00a0\u00e9tapes ici<\/a>. Et j\u2019en profite pour vous pr\u00e9senter un autre Tour de France, celui des saveurs propos\u00e9 par Fabien Vie avec qui j\u2019ai pu \u00e9changer bri\u00e8vement sur le Village D\u00e9part \u00e0 Cr\u00e9teil, j\u2019ai m\u00eame d\u00e9gust\u00e9 ses champignons\u2026 un Tour des Saveurs \u00e0 d\u00e9couvrir sur Saveursdutour.jimdo.com<\/p>\n

Chaque ann\u00e9e, en amateur de v\u00e9lo, je suis le Tour de France, le vrai, et je regarde avec admiration les exploits des coureurs sur les routes mais, bien souvent, uniquement devant ma t\u00e9l\u00e9. Gr\u00e2ce \u00e0 Orange et \u00e0 son op\u00e9ration blogueurs, je me suis retrouv\u00e9 compl\u00e8tement immerg\u00e9.<\/p>\n

Mais pourquoi et comment mettre en place ce type d\u2019op\u00e9ration ? Un peu de strat\u00e9gie de communication.<\/p>\n

Lire la suite de l’article sur le blog de Camille Jourdain<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Les relations blogueurs expliqu\u00e9es de l’int\u00e9rieur sur le blog de Camille Jourdain.\u00a0Les vacances, ce n’est pas seulement r\u00e9serv\u00e9 \u00e0 la bronzette ! Car Juillet est aussi et surtout le mois du Tour de France. Pour nous, cela a \u00e9t\u00e9 aussi l’occasion de travailler en \u00e9quipe avec nos amis blogueurs. Pour expliquer ce que nous avons …<\/p>\n","protected":false},"author":2,"featured_media":61971,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852,25],"tags":[],"class_list":["post-4334","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-medias-sociaux"],"yoast_head":"\nLes relations blogueurs : Le "Tour de France" expliqu\u00e9 de l'int\u00e9rieur<\/title>\n<meta name=\"description\" content=\"Les relations blogueurs : l'op\u00e9ration "Tour de France" avec Orange expliqu\u00e9e de l'int\u00e9rieur par Camille Jourdain sur son blog.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2011\/08\/18\/relations-blogueurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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