{"id":4305,"date":"2011-07-20T08:47:24","date_gmt":"2011-07-20T06:47:24","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4305"},"modified":"2021-03-06T11:07:51","modified_gmt":"2021-03-06T10:07:51","slug":"orange-timeline","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/07\/20\/orange-timeline\/","title":{"rendered":"Orange Timeline sur le blog iThink.fr pour suivre tout Orange"},"content":{"rendered":"

Un super article de Paul Henri Brunet<\/a>\u00a0(twitter @phb<\/a>) sur Orange Timeline<\/span> que nous avons lanc\u00e9 hier et qui – au travers de l’interview de Lionel Fumado<\/a> qui est responsable des m\u00e9dias sociaux dans mon \u00e9quipe d’Orange<\/a> – et qui retrace l’origine, les buts et l’avenir de ce nouveau moyen d’agr\u00e9ger les flux Twitter<\/a> de l’entreprise et des employ\u00e9s qui ont d\u00e9sir\u00e9 participer \u00e0 l’op\u00e9ration.<\/p>\n

Timeline : Suivez Orange en temps r\u00e9el sur Twitter<\/h2>\n
\"Orange
Orange Timeline sur le blog iThink.fr pour suivre tout Orange<\/figcaption><\/figure>\n

Orange lance un nouveau dispositif r\u00e9solument digital et social media.\u00a0Orange timeline\u00a0vous fait d\u00e9couvrir, en temps r\u00e9el, l\u2019actualit\u00e9 de la marque au travers des tweets des comptes officiels du Groupe et de ses employ\u00e9s participant \u00e0 l\u2019op\u00e9ration.<\/p>\n

\"Orange<\/p>\n

Ce nouvel outil int\u00e9gr\u00e9 \u00e0 la communication corporate du groupe vise \u00e0 humaniser encore davantage le leader fran\u00e7ais des t\u00e9l\u00e9communications par l\u2019interm\u00e9diaire de ses \u00e9changes sur les r\u00e9seaux sociaux avec Twitter. En effet, Orange est particuli\u00e8rement actif sur la plateforme de microblogging, tant avec son compte officiel @Orange (et m\u00eame au niveau international) que les employ\u00e9s de la marque tels que @lionelfumado ou @ygourven.<\/p>\n

Une visualisation telle une mosa\u00efque est g\u00e9n\u00e9r\u00e9e sous la forme d\u2019un hashtag<\/em> (le di\u00e8se propre \u00e0 l\u2019univers de Twitter<\/a> pour filtrer du contenu) sugg\u00e9rant alors de d\u00e9couvrir l\u2019ensemble des messages de mani\u00e8re dynamique.\u00a0Au survol, un contenu est rendu visible sous la forme d\u2019une bulle avec son auteur, la date de publication du message ainsi que la possibilit\u00e9 de partager ce message sur son mur\u00a0Facebook<\/a> et de le retweeter via Twitter<\/a>.<\/p>\n

D\u2019autre part, un outil loupe \u2014 \u00e0 la mani\u00e8re d\u2019un syst\u00e8me de cartographie type Google Maps \u2014 permet \u00e9galement de zoomer en avant ou en arri\u00e8re sur la repr\u00e9sentation graphique des messages.<\/p>\n

\u00e0 lire sur le blog iThink.fr<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Un super article de Paul Henri Brunet\u00a0(twitter @phb) sur Orange Timeline que nous avons lanc\u00e9 hier et qui – au travers de l’interview de Lionel Fumado qui est responsable des m\u00e9dias sociaux dans mon \u00e9quipe d’Orange – et qui retrace l’origine, les buts et l’avenir de ce nouveau moyen d’agr\u00e9ger les flux Twitter de l’entreprise …<\/p>\n","protected":false},"author":2,"featured_media":10848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4305","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nOrange Timeline sur le blog iThink.fr pour suivre tout Orange<\/title>\n<meta name=\"description\" content=\"Orange lance un nouveau dispositif r\u00e9solument digital et social media.\u00a0Orange timeline\u00a0vous fait d\u00e9couvrir, en temps r\u00e9el ...\" \/>\n<meta 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