{"id":4293,"date":"2011-07-13T19:39:46","date_gmt":"2011-07-13T17:39:46","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4293"},"modified":"2020-08-10T12:06:06","modified_gmt":"2020-08-10T10:06:06","slug":"fidelisation-3","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/07\/13\/fidelisation-3\/","title":{"rendered":"R\u00e9seaux sociaux et Grande Distribution : l&rsquo;avenir de la fid\u00e9lisation client ?"},"content":{"rendered":"<h2 style=\"text-align: justify;\">La fid\u00e9lisation des enseignes de la grande distribution passerait-elle d\u00e9sormais par les r\u00e9seaux sociaux?<\/h2>\n<p style=\"text-align: justify;\">La fid\u00e9lisation <a href=\"https:\/\/visionarymarketing.com\/fr\/2009\/09\/la-fidelisation-par-lemail\/\">client<\/a> est une nouvelle fois \u00e0 l&rsquo;ordre du jour. En Octobre dernier, dans le Sud de la Californie, <a href=\"https:\/\/www.pepsico.com\" target=\"_blank\" rel=\"noopener noreferrer\">Pepsico<\/a> \u2013 Foursquare et Safeway ont test\u00e9 une op\u00e9ration sans pr\u00e9c\u00e9dent. Les consommateurs d\u00e9tenteurs d\u2019une carte de fid\u00e9lit\u00e9 de l\u2019enseigne ont \u00e9t\u00e9 invit\u00e9 \u00e0 relier leur carte de fid\u00e9lit\u00e9 \u00e0 leur compte Foursquare.<\/p>\n<figure id=\"attachment_17387\" aria-describedby=\"caption-attachment-17387\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17387 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/03\/nyy1-e1591723962650.jpg\" alt=\"Afin de donner un sens \u00e0 ce \u2018recrutement crois\u00e9\u2019 de BDD, des op\u00e9rations promo-relationnelles de type \u2018instant gagnant\u2019 ont \u00e9t\u00e9 organis\u00e9es en collaboration avec PepsiCo.\" width=\"519\" height=\"344\" \/><figcaption id=\"caption-attachment-17387\" class=\"wp-caption-text\">Afin de donner un sens \u00e0 ce \u2018recrutement crois\u00e9\u2019 de BDD, des op\u00e9rations promo-relationnelles de type \u2018instant gagnant\u2019 ont \u00e9t\u00e9 organis\u00e9es en collaboration avec PepsiCo.<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Afin de donner un sens \u00e0 ce \u2018recrutement crois\u00e9\u2019 de BDD, des op\u00e9rations promo-relationnelles de type \u2018instant gagnant\u2019 ont \u00e9t\u00e9 organis\u00e9es en collaboration avec PepsiCo.<\/p>\n<p style=\"text-align: justify;\">Lors de son passage en caisse, le consommateur pouvait se voir attribu\u00e9 un coupon de r\u00e9duction imprim\u00e9 directement au dos du ticket de caisse \u00e0 valoir sur de futurs achats de Pespi, ou autres marques du Groupe PepsiCo. La particularit\u00e9 de ces coupons est qu\u2019ils sont porteurs du badge foursquare du consommateur \u2026<\/p>\n<p style=\"text-align: justify;\">De telles op\u00e9rations ne peuvent se faire qu\u2019avec l\u2019adh\u00e9sion de plusieurs acteurs :<\/p>\n<ul style=\"text-align: justify;\">\n<li>R\u00e9seau Social<\/li>\n<li>Enseigne<\/li>\n<li>Marque<\/li>\n<li>Prestataire \u00e9quipement caisse<\/li>\n<li>Centre de gestion<\/li>\n<li>et bien \u00e9videmment le Consommateur<\/li>\n<\/ul>\n<p><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/07\/foursquare.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4301 size-full\" title=\"foursquare\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/07\/foursquare.jpg\" alt=\"fid\u00e9lisation\" width=\"620\" height=\"171\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/07\/foursquare.jpg 620w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/07\/foursquare-500x138.jpg 500w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/07\/foursquare-300x82.jpg 300w\" sizes=\"auto, (max-width: 620px) 100vw, 620px\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\">Pour poursuivre la discussion sur la fid\u00e9lisation client en grande consommation<\/h3>\n<ul style=\"text-align: justify;\">\n<li>lu sur promomagazine.com\u00a0: l\u2019enseigne Markeet Street anime son programme de fid\u00e9lit\u00e9 avec des op\u00e9rations de CheckIn relay\u00e9es sur Twitter et Facebook.<\/li>\n<li>pour sa campagne de Checkin organis\u00e9e durant cet \u00e9t\u00e9, Coca a choisit un r\u00e9seau social concurrent de Foursquare\u00a0: SGVNGR. <span class=\"removed_link\" title=\"http:\/\/www.promoaffinity.com\/2011\/07\/soda-summer-et-checkin.html\">Lire les d\u00e9tails dans l\u2019article de PromoAffinity<\/span>.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Affaire \u00e0 suivre donc\u2026<\/p>\n<p style=\"text-align: justify;\">Source : <span class=\"removed_link\" title=\"http:\/\/http:\/\/www.fastcompany.com\/1703807\/exclusive-foursquare-partners-with-pepsi-unveils-linked-loyalty-rewards-accounts-facebook-pl\">FastCompagny<\/span><!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La fid\u00e9lisation des enseignes de la grande distribution passerait-elle d\u00e9sormais par les r\u00e9seaux sociaux? La fid\u00e9lisation client est une nouvelle fois \u00e0 l&rsquo;ordre du jour. En Octobre dernier, dans le Sud de la Californie, Pepsico \u2013 Foursquare et Safeway ont test\u00e9 une op\u00e9ration sans pr\u00e9c\u00e9dent. Les consommateurs d\u00e9tenteurs d\u2019une carte de fid\u00e9lit\u00e9 de l\u2019enseigne ont &hellip;<\/p>\n","protected":false},"author":6,"featured_media":17387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-4293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9seaux sociaux et Grande Distribution : l&#039;avenir de la fid\u00e9lisation client ?<\/title>\n<meta name=\"description\" content=\"Pepsico \u2013 Foursquare et Safeway ont test\u00e9 une op\u00e9ration de fid\u00e9lisation sans pr\u00e9c\u00e9dent. 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