{"id":4289,"date":"2011-07-11T14:49:50","date_gmt":"2011-07-11T12:49:50","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4289"},"modified":"2024-08-21T12:02:27","modified_gmt":"2024-08-21T10:02:27","slug":"shazam-able","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/07\/11\/shazam-able\/","title":{"rendered":"Votre marque est-elle shazam-able ?"},"content":{"rendered":"<figure id=\"attachment_4290\" aria-describedby=\"caption-attachment-4290\" style=\"width: 150px\" class=\"wp-caption alignright\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/07\/shazam.jpg\"><img decoding=\"async\" class=\"wp-image-4290 size-thumbnail\" title=\"Shazam\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/07\/shazam-150x150.jpg\" alt=\"Votre marque est-elle shazam-able ?\" width=\"150\" height=\"150\" \/><\/a><figcaption id=\"caption-attachment-4290\" class=\"wp-caption-text\">Votre marque est-elle shazam-able ?<\/figcaption><\/figure>\n<p>Votre marque est-elle shazam-able ? 10 Annonceurs parmi lesquels Paramount Pictures et P&amp;G ont accept\u00e9 pour les mois \u00e0 venir de tenter l&rsquo;exp\u00e9rience propos\u00e9e par l&rsquo;application mobile t\u00e9l\u00e9charg\u00e9e \u00e0 plus de 150 millions d&rsquo;exemplaires \u00e0 date et affichant 4 millions de tags par jour.<\/p>\n<h2>Votre marque est-elle une marque \u00a0shazam-able ?<\/h2>\n<p>Le concept est simple et d\u00e9coule d&rsquo;une optimisation de l&rsquo;application con\u00e7ue \u00e0 l&rsquo;origine pour reconna\u00eetre et acheter des titres de musique depuis son mobile. Aujourd&rsquo;hui cette application permet de reconna\u00eetre des spots publicitaires .<\/p>\n<figure id=\"attachment_4722\" aria-describedby=\"caption-attachment-4722\" style=\"width: 300px\" class=\"wp-caption alignleft\"><img decoding=\"async\" class=\"wp-image-4722 size-medium\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/09\/musique-300x300.jpg\" alt=\"votre marque est-elle shazamable ?\" width=\"300\" height=\"300\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/09\/musique-300x300.jpg 300w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/09\/musique-150x150.jpg 150w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/09\/musique.jpg 435w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-4722\" class=\"wp-caption-text\">votre marque est-elle shazamable ?<\/figcaption><\/figure>\n<p>Le &lsquo;Tag&rsquo; de la publicit\u00e9 des marques partenaires permet au consommateur d&rsquo;acc\u00e9der \u00e0 des boutiques en lignes, plateformes de r\u00e9seaux sociaux et autres goodies \u00e0 t\u00e9l\u00e9charger.<\/p>\n<p>Quel d\u00e9cryptage peut-on en faire?<\/p>\n<ul>\n<li>Il s&rsquo;agit l\u00e0 d&rsquo;un bel exemple de convergence Mobile &#8211; TV et Marques;<\/li>\n<li>En attendant l&rsquo;arriv\u00e9e de la TV Connect\u00e9e dont le d\u00e9ploiement d\u00e9pendra essentiellement du co\u00fbt de l&rsquo;\u00e9quipement et des forfaits de connexion, l&rsquo;usage du smartphone coupl\u00e9 \u00e0 la t\u00e9l\u00e9 ouvre de nouvelles perspectives promo-relationnelles;<\/li>\n<li>Une op\u00e9ration similaire a \u00e9t\u00e9 r\u00e9alis\u00e9e par Pepsi mais avec une application concurrente de Shazam : Into Now (lire les d\u00e9tails en suivant <span class=\"removed_link\" title=\"http:\/\/www.promoaffinity.com\/2011\/04\/quand-pepsi-tag-ses-pubs-t%C3%A9l%C3%A9.html\">ce lien<\/span>)<\/li>\n<\/ul>\n<h3>Shazam connecte la t\u00e9l\u00e9vision et le mobile pour les marques<\/h3>\n<p>Alors qu&rsquo;il continue \u00e0 d\u00e9velopper ses efforts de vente de publicit\u00e9, le service de d\u00e9couverte audio mobile Shazam dit qu&rsquo;il voit des achats r\u00e9p\u00e9t\u00e9s de la part de grands annonceurs pour son produit de publicit\u00e9 t\u00e9l\u00e9vis\u00e9e \u00ab\u00a0Shazamable\u00a0\u00bb.<\/p>\n<p>Paramount Pictures et Proctor and Gamble font partie des dix annonceurs qui lanceront des initiatives avec la soci\u00e9t\u00e9 au cours des deux prochains mois, dont plus de la moiti\u00e9 sont des clients r\u00e9guliers, a d\u00e9clar\u00e9 \u00e0 ClickZ le vice-pr\u00e9sident ex\u00e9cutif des ventes publicitaires de la soci\u00e9t\u00e9, Evan Krauss.<\/p>\n<p>Le produit Shazam for TV invite les utilisateurs \u00e0 \u00ab\u00a0\u00e9tiqueter\u00a0\u00bb les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es en laissant l&rsquo;application pour smartphone reconna\u00eetre le son qui les accompagne. Une fois la publicit\u00e9 tagu\u00e9e, les utilisateurs sont conduits \u00e0 une exp\u00e9rience personnalis\u00e9e de la marque, qui peut comporter une s\u00e9rie d&rsquo;appels \u00e0 l&rsquo;action tels que \u00ab\u00a0cliquez pour acheter\u00a0\u00bb et des actions sociales.<\/p>\n<p>Selon M. Krauss, la soci\u00e9t\u00e9 est tomb\u00e9e sur cette id\u00e9e en exp\u00e9rimentant sa plate-forme, qui \u00e9tait auparavant principalement mon\u00e9tis\u00e9e par des publicit\u00e9s d&rsquo;affichage. \u00ab\u00a0Nous avons fait Shazam pour la t\u00e9l\u00e9vision au d\u00e9part par caprice de collaboration, puis nous sommes retourn\u00e9s faire des recherches pour voir pourquoi cela fonctionnait si bien\u00a0\u00bb, dit-il, ajoutant : \u00ab\u00a0Nous savons que les gens sont assis sur leur canap\u00e9 avec leurs appareils mobiles, donc pour moi, c&rsquo;est la v\u00e9ritable exp\u00e9rience du deuxi\u00e8me \u00e9cran\u00a0\u00bb. Shazam a d\u00e9j\u00e0 men\u00e9 des campagnes pour des marques telles que Old Navy, Honda, Paramount et American Express, et M. Krauss a d\u00e9clar\u00e9 qu&rsquo;environ 75 % des utilisateurs qui taggent les publicit\u00e9s t\u00e9l\u00e9vis\u00e9es cliquent pour visiter la page d&rsquo;accueil des annonceurs. Il a ajout\u00e9 que 27 % des utilisateurs ont cliqu\u00e9 pour voir des v\u00eatements dans la boutique en ligne d&rsquo;Old Navy apr\u00e8s avoir marqu\u00e9 la publicit\u00e9 de cette marque, et que l&rsquo;un de ses annonceurs a vu plus de trafic en provenance de Shazam que lorsqu&rsquo;il a inclus une URL dans sa publicit\u00e9. \u00ab\u00a0La cl\u00e9 est l&rsquo;engagement, et ce que les gens font apr\u00e8s avoir tagu\u00e9 la publicit\u00e9\u00a0\u00bb, a-t-il d\u00e9clar\u00e9.<\/p>\n<p>L&rsquo;application Shazam est actuellement disponible pour une s\u00e9rie d&rsquo;appareils, y compris les iPhones, les BlackBerrys et les appareils fonctionnant sous Android OS de Google. Elle a \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9e 150 millions de fois \u00e0 ce jour et les utilisateurs taguent environ 4 millions de fichiers audio par jour, a d\u00e9clar\u00e9 la soci\u00e9t\u00e9. macos\/deepLFree.translatedWithDeepL.text<\/p>\n<p>Sources : <a href=\"https:\/\/web.archive.org\/web\/20151012120322\/http:\/\/www.clickz.com\/clickz\/news\/2084296\/shazam-connects-tv-mobile-brands\" target=\"_blank\" rel=\"noopener noreferrer\">ClickZ<\/a> &#8211; <span class=\"removed_link\" title=\"http:\/\/www.promoaffinity.com\">Promoaffinity<\/span> <!--\/codes_iframe--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Votre marque est-elle shazam-able ? 10 Annonceurs parmi lesquels Paramount Pictures et P&amp;G ont accept\u00e9 pour les mois \u00e0 venir de tenter l&rsquo;exp\u00e9rience propos\u00e9e par l&rsquo;application mobile t\u00e9l\u00e9charg\u00e9e \u00e0 plus de 150 millions d&rsquo;exemplaires \u00e0 date et affichant 4 millions de tags par jour. Votre marque est-elle une marque \u00a0shazam-able ? Le concept est simple &hellip;<\/p>\n","protected":false},"author":6,"featured_media":61947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Shazam : votre marque est-elle une marque Shazamable ?<\/title>\n<meta name=\"description\" content=\"10 Annonceurs parmi lesquels Paramount Pictures ont accept\u00e9 pour les mois \u00e0 venir de tenter l&#039;exp\u00e9rience de marque Shazam-able propos\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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