{"id":425,"date":"2007-10-08T06:58:32","date_gmt":"2007-10-08T04:58:32","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/10\/08\/axasante-2\/"},"modified":"2024-03-13T14:03:32","modified_gmt":"2024-03-13T13:03:32","slug":"blogs-axasante","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/10\/08\/blogs-axasante\/","title":{"rendered":"Blogs d&rsquo;entreprise : Axasant\u00e9 remporte le prix de la pr\u00e9vention sant\u00e9"},"content":{"rendered":"<p align=\"justify\"><a title=\"logo Axasante\" href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/small006.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/small006.jpg\" alt=\"Axasant\u00e9\" width=\"198\" height=\"180\" align=\"left\" border=\"0\" hspace=\"5\" \/><\/a><em>Les blogs d&rsquo;entreprise, et Axasant\u00e9 en particulier, sont \u00e0 l&rsquo;honneur. Fran\u00e7ois Pierson, Pr\u00e9sident Directeur G\u00e9n\u00e9ral d&rsquo;AXA France et Jean-P\u00f4l Mairiaux, Pr\u00e9sident d&rsquo;AXA Sant\u00e9 nous conviaient \u00e0 la soir\u00e9e du 1er Grand Prix AXA Sant\u00e9 ce jeudi 4 octobre 2007 \u00e0 18 heures. Quand je dis &lsquo;nous&rsquo; je suppose que parmi les tr\u00e8s nombreux participants d&rsquo;Axa et des entreprises invit\u00e9es, il y avait les <a title=\"Les VIB Very important bloggers d'Axasante.fr\" href=\"https:\/\/visionarymarketing.com\/2007\/05\/30\/axasante\/\" target=\"_blank\" rel=\"noopener noreferrer\">VIB (very important bloggers)<\/a> dont nous avons d\u00e9j\u00e0 parl\u00e9 sur ce blog. En tout cas j&rsquo;en \u00e9tais et je n&rsquo;aurais pas voulu rater cet \u00e9v\u00e9nement. H\u00e9las. L&rsquo;ami Fran\u00e7ois Laurent &#8211; qui a l&rsquo;air fort occup\u00e9 si j&rsquo;en crois <a title=\"Marketing is dead\" href=\"http:\/\/marketingisdead.blogspirit.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">son blog<\/a> &#8211; ne pouvait pas se joindre \u00e0 nous ce soir l\u00e0.<\/em><\/p>\n<h2 align=\"justify\">Blog d&rsquo;entreprise axasante.fr : prix de la pr\u00e9vention sant\u00e9 et chiffres du site<\/h2>\n<figure id=\"attachment_56165\" aria-describedby=\"caption-attachment-56165\" style=\"width: 519px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/10\/image_252-jpg-scaled-1000-e1599289387985.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-56165 size-full\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/10\/image_252-jpg-scaled-1000-e1599289387985.jpg\" alt=\"Axasant\u00e9\" width=\"519\" height=\"340\" srcset=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/10\/image_252-jpg-scaled-1000-e1599289387985.jpg 519w, https:\/\/visionarymarketing.com\/wp-content\/uploads\/2009\/10\/image_252-jpg-scaled-1000-e1599289387985-458x300.jpg 458w\" sizes=\"auto, (max-width: 519px) 100vw, 519px\" \/><\/a><figcaption id=\"caption-attachment-56165\" class=\"wp-caption-text\">Blog d&rsquo;entreprise axasante.fr : prix de la pr\u00e9vention sant\u00e9 et chiffres du site<\/figcaption><\/figure>\n<p align=\"justify\">En dehors du site <a title=\"axasante.fr\" href=\"https:\/\/visionarymarketing.com\/2007\/05\/30\/axasante\/\" target=\"_blank\" rel=\"noopener noreferrer\">axasante.fr dont nous avons d\u00e9j\u00e0 parl\u00e9 ici<\/a> et dont chacun peut voir les commentaires et les votes comme t\u00e9moins de l&rsquo;augmentation des visites et du lectorat, j&rsquo;y allais, au-del\u00e0 de l&rsquo;aspect un peu officiel de la soir\u00e9e, pour me renseigner sur le domaine de la pr\u00e9vention et aussi, y glaner quelques chiffres int\u00e9ressants. Et j&rsquo;ai eu ce que j&rsquo;y cherchais, voici le r\u00e9sultat de mes recherches, comme toujours, tap\u00e9es au fil de la r\u00e9union, sur mon fid\u00e8le <span class=\"removed_link\" title=\"http:\/\/www.htcwiki.com\/page\/HTC+7500+advantage+page?t=anon\">pda HTC7500 advantage<\/span> (utilis\u00e9 \u00e9galement pour les photos, prises en conditions extr\u00eames d&rsquo;\u00e9clairage, en mode de reconnaissance de l&rsquo;\u00e9criture avec <span class=\"removed_link\" title=\"http:\/\/www.phatware.com\/calligrapher\/index.html\">Calligrapher 8.5 de Phatware<\/span>.<\/p>\n<p align=\"justify\"><a title=\"Mich\u00e8le Barzach et les membres du jury Axasante\" href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/image_009.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/small009.jpg\" alt=\"Blogs d'entreprise : axasante.fr remporte le prix de la pr\u00e9vention sant\u00e9 \" width=\"250\" height=\"188\" align=\"right\" border=\"0\" hspace=\"5\" \/><\/a>Nous voici donc ce Jeudi 4 Octobre \u00e0 l&rsquo;<a title=\"Institut du Monde Arabe - Jean Nouvel\" href=\"https:\/\/www.imarabe.org\/fr\" target=\"_blank\" rel=\"noopener noreferrer\">institut du Monde Arabe (IMA)<\/a>, ou plut\u00f4t dans ses sous-sols, le plus petit des grands projets architecturaux du pr\u00e9sident Mitterrand. Un hall du sous-sol, plein \u00e0 craquer, \u00e0 vue de nez 300 \u00e0 350 personnes(<strong>*<\/strong>), accueille les invit\u00e9s dans la p\u00e9nombre, de fa\u00e7on tr\u00e8s sympathique avec des boissons non alcoolis\u00e9es, ce qui avait le double m\u00e9rite d&rsquo;\u00eatre compatible avec le lieu (du moins pour le monde arabe non chr\u00e9tien) et avec le sujet de la pr\u00e9vention.<\/p>\n<p align=\"justify\">Nous sommes ensuite pass\u00e9s dans la salle de spectacle, je vous livre mes notes en format brut ci-dessous :<\/p>\n<p align=\"justify\"><strong>Vid\u00e9o conf de presse <\/strong><\/p>\n<ul class=\"unIndentedList\">\n<li>\u00ab\u00a0D\u00e9sacraliser la chose m\u00e9dicale\u00a0\u00bb 1 journaliste des \u00e9chos<\/li>\n<li>\u00ab\u00a0Axa a pris une place qui n&rsquo;\u00e9tait pas occup\u00e9e\u00a0\u00bb un interview\u00e9, en substance<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Animateur Patrice Arditti <\/strong><\/p>\n<ul class=\"unIndentedList\">\n<li>Tourne un docu sur la pr\u00e9vention<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Fran\u00e7ois Pierson, Pr\u00e9sidence d&rsquo;AXA France <\/strong><\/p>\n<ul class=\"unIndentedList\">\n<li>Remise de prix de la pr\u00e9vention, beaucoup de projets int\u00e9ressants =&gt; Agir en pr\u00e9vention pour diminuer les risques.<\/li>\n<li>Nouveau produit Axa \u00ab\u00a0coaching sant\u00e9\u00a0\u00bb, pour aider les gens \u00e0 arr\u00eater de fumer etc. Nouveau et recourt \u00e0 Internet aussi.<\/li>\n<li>Pr\u00e9vention routi\u00e8re: Axa prend beaucoup la parole pour lutter contre la mortalit\u00e9 des motards (17% des accidents, 1% des usagers)<\/li>\n<li>Programme sur la pr\u00e9vention art\u00e9rielle: sera bient\u00f4t lanc\u00e9. (NB: en partenariat avec Orange Business Services)<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Jean-P\u00f4l Mairiaux<\/strong><\/p>\n<ul class=\"unIndentedList\">\n<li>Pr\u00e9sident d&rsquo; Axa Sant\u00e9<\/li>\n<li>1) mettre \u00e0 disposition des informations pou \u00e9duquer, de mani\u00e8re attractive (\u00e9viter l&rsquo;interdiction) =&gt; Site interactif. Le Web est au centre de cette strat\u00e9gie. Beaucoup d&rsquo; audio-visuel, et un ton un d\u00e9cal\u00e9, ludique 2) actions directes sur le terrain avec les associations: d\u00e9marrage dans quelques jours de la pr\u00e9vention de l&rsquo;hypertension (avec des technologies innovantes =&gt; tensiom\u00e8tres)<\/li>\n<li><span style=\"color: #ff0000;\"><strong>Les chiffres du site<\/strong><\/span>: <strong>84000 visiteurs uniques en septembre<\/strong>. <strong>6 minutes<\/strong> en moyenne. 1 dizaine de pages vues par visiteur unique. Une quarantaine de vid\u00e9os. Beaucoup de tests en ligne. <strong>1300 inscrits qui participent aux forums<\/strong>. Le site sert aussi \u00e0 catalyser les demandes des associations qui veulent agir.<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Alain Renaudin DG adjoint IFOP <\/strong><\/p>\n<ul class=\"unIndentedList\">\n<li>\u00c9chantillon repr\u00e9sentatif de salari\u00e9s publics non fonctionnaires et priv\u00e9s des TPE et des Grandes entreprises<\/li>\n<li>9 fran\u00e7ais sur 10 favorables \u00e0 l&rsquo;intervention de l&rsquo;entreprise (89%) sur le sujet de la pr\u00e9vention<\/li>\n<li>Sujet sensible jusqu&rsquo;il y a peu<\/li>\n<li>L\u00e0 o\u00f9 il y a d\u00e9j\u00e0 des actions en place: 97% d&rsquo;opinions favorables. Sinon seulement 60% (opinion exprim\u00e9e uniquement sur le principe. 67% sur les 50 et +)<\/li>\n<li>Souhaits: 1) stress (62%) Surtout les cadres + 70% 2) position de travail (56%) surtout les employ\u00e9s 3) tabac (44%)<\/li>\n<li>Ce qui est d\u00e9j\u00e0 mis en place : 1) tabac (88%) Confusion due \u00e0 la nouvelle loi ? 2) troubles de positon (49%) 3) Alcool (37%)<\/li>\n<li>37% travaillent des entreprises o\u00f9 des programmes existent : surtout passif (affiches). 62% des employ\u00e9s =&gt; n&rsquo;ont pas chang\u00e9 leur comportement suite \u00e0 ces campagnes<\/li>\n<li>R\u00e9sultat important = Acceptation importante. Mais il faut partir du pourquoi au comment<\/li>\n<li>L&rsquo;id\u00e9e d&rsquo;entreprise \u00ab\u00a0engag\u00e9e\u00a0\u00bb est entr\u00e9e dans les m\u0153urs et les attentes<\/li>\n<li>Pas de na\u00efvet\u00e9 sur la recherche de productivit\u00e9 de l&rsquo;entreprise (ils se doutent bien que l&rsquo;entreprise y trouve son compte car quand les employ\u00e9s sont plus en forme, la productivit\u00e9 est meilleure et l&rsquo;absent\u00e9isme moindre, mais c&rsquo;est bien accept\u00e9 (relation gagnant-gagnant).<\/li>\n<li>Difficult\u00e9s de la s\u00e9curit\u00e9 sociale =&gt; meilleure acceptation de la pr\u00e9vention<\/li>\n<li>R\u00e9duction du co\u00fbt de la sant\u00e9 par la pr\u00e9vention bien accueillie<\/li>\n<li>Besoin de reconnaissance =&gt; pr\u00e9vention bien per\u00e7ue<\/li>\n<\/ul>\n<p><!--more--><\/p>\n<p align=\"justify\"><a title=\"Les membres du jury concentr\u00e9s avant l\u2019effort\" href=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/image_011.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/10\/small011.jpg\" alt=\"Les membres du jury concentr\u00e9s avant l\u2019effort\" align=\"left\" border=\"0\" hspace=\"5\" \/><\/a><strong>Jury<\/strong>: (liste des membres non compl\u00e8te): Alain Altier [Areva], Alexandre Breil [clinique Hartman], Denise Caro, Myriam Dubertrand, Derek Perrote [Les Echos], Fran\u00e7oise Schonberger (&#8230;) Pr\u00e9sidente du jury : <a title=\"Biographie de M Barzach\" href=\"http:\/\/www.google.com\/search?hl=en&amp;q=Mich%C3%A8le+Barzach&amp;btnG=Search\" target=\"_blank\" rel=\"noopener noreferrer\">Mich\u00e8le Barzach<\/a> (ex ministre de la sant\u00e9 et de la famille 1986-1988)<\/p>\n<p align=\"justify\"><strong>Question<\/strong>: la loi anti tabac peut elle \u00eatre assimil\u00e9e \u00e0 de la pr\u00e9vention ?<\/p>\n<p align=\"justify\"><strong><span style=\"color: #ff6600;\">Prix remis \u00e0 des entreprises pour des actions de pr\u00e9vention. C\u00e9r\u00e9monie de la remise des prix<\/span> <\/strong><\/p>\n<p align=\"justify\">1) Communication: nomin\u00e9s Bonduelle, Pileje, UCR<\/p>\n<ul class=\"unIndentedList\">\n<li>&#8211; de 250 salari\u00e9s<\/li>\n<li><strong>Laboratoire Pileje<\/strong><\/li>\n<li>173 personnes<\/li>\n<li>Compl\u00e9ments alimentaires<\/li>\n<li>Approche nutritionnelle pour am\u00e9liorer le bien \u00eatre des salari\u00e9s, \u00e9largie aux familles<\/li>\n<li>Conf\u00e9rences d\u00e9bats =&gt; se sentir bien dans son assiette<\/li>\n<li>Ont d\u00e9couvert le site axasante par hasard<\/li>\n<li>Tous les salari\u00e9s sont sensibilis\u00e9s<\/li>\n<\/ul>\n<p align=\"justify\">2) 200 \u00e0 5000 salari\u00e9s : Caisse d&rsquo; \u00e9pargne, Grundfos, Kraft, NMPP,<\/p>\n<ul class=\"unIndentedList\">\n<li><strong>NMPP<\/strong><\/li>\n<li>1200 salari\u00e9s, 60 ans d&rsquo;existence<\/li>\n<li>Entreprise totalement non fumeur depuis 2005<\/li>\n<li>Lutte contre l&rsquo;alcoolisme<\/li>\n<li>D\u00e9fibrillateurs<\/li>\n<\/ul>\n<p align=\"justify\">Grand plan de transformation: d\u00e9fi 2010 =&gt; accompagner les employ\u00e9s sur cet \u00e9l\u00e9ment de changement : la pr\u00e9vention<\/p>\n<p align=\"justify\">3) &gt; 5000: Bnpp, Psa, Spie batignolles, Veolia<\/p>\n<ul class=\"unIndentedList\">\n<li><strong>Spie batignolles<\/strong><\/li>\n<li>8400 personnes<\/li>\n<li>Les premi\u00e8res assises de la sant\u00e9<\/li>\n<li>R\u00e9flexion dans le dialogue<\/li>\n<li>Am\u00e9lioration de l&rsquo;ergonomie et de la lutte autre les addictions<\/li>\n<li>Objectif 0 accidents: r\u00e9sultat =&gt; 5 fois moins que la profession<\/li>\n<li>Eude de formation o\u00f9 la pr\u00e9vention a \u00e9t\u00e9 int\u00e9gr\u00e9e<\/li>\n<li>2007= accueil de 1800 personnes<\/li>\n<li>Ces actions cr\u00e9ent de la valeur pour l&rsquo;entreprise. (les employ\u00e9s sont mieux dans leur peau) + diminution des heures<\/li>\n<\/ul>\n<p align=\"justify\"><strong>Prix actions<\/strong><\/p>\n<p align=\"justify\">1) Bonduelle, ucr, Pileje<\/p>\n<ul class=\"unIndentedList\">\n<li><em>UCR<\/em><\/li>\n<li>Prevention des risques de la route<\/li>\n<li>Prevention et sensibilisation a la consommation des psychotropes<\/li>\n<\/ul>\n<p align=\"justify\">2) 200 a 5000: Caisse d&rsquo; \u00e9pargne, Grundfos, Kraft, NMPP<\/p>\n<ul class=\"unIndentedList\">\n<li><strong>NMPP <\/strong><\/li>\n<\/ul>\n<p align=\"justify\">3) &gt;5000: Bnpp, Psa, Spie batignolles, Veolia<\/p>\n<ul class=\"unIndentedList\">\n<li><strong>Spie batignolles<\/strong><\/li>\n<\/ul>\n<p align=\"justify\"><strong>Coup de C\u0153ur du jury <\/strong><\/p>\n<ul class=\"unIndentedList\">\n<li><strong>Kraft foods France<br \/>\n<\/strong><\/li>\n<li>D\u00e9marche globale<\/li>\n<li>Leader caf\u00e9 et chocolat. Pr\u00e9vention d\u00e8s l&rsquo;enfance<\/li>\n<li>1250 employ\u00e9s<\/li>\n<\/ul>\n<p>NB: Des pi\u00e8ces jointes (r\u00e9sultat de l&rsquo;\u00e9tude etc.) seront ajout\u00e9es ult\u00e9rieurement \u00e0 cet article.<\/p>\n<ul>\n<li>acc\u00e8s aux vid\u00e9os de la manifestation sur le site de visionarymarketing.com<\/li>\n<li><a title=\"Relais info Grand Prix Axasante sur le blog de l'\u00e9quipe\" href=\"https:\/\/web.archive.org\/web\/20200517064300\/https:\/\/www.axaprevention.fr\/\" target=\"_blank\" rel=\"noopener noreferrer\">relais de cette information sur le blog de l&rsquo;\u00e9quipe d&rsquo;Axasante.fr<\/a><\/li>\n<\/ul>\n<p>(*) apr\u00e8s v\u00e9rification, et selon S\u00e9bastien Jakobowski d&rsquo;Axasnte, pr\u00e8s de 400 participants \u00e9taient pr\u00e9sents.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les blogs d&rsquo;entreprise, et Axasant\u00e9 en particulier, sont \u00e0 l&rsquo;honneur. Fran\u00e7ois Pierson, Pr\u00e9sident Directeur G\u00e9n\u00e9ral d&rsquo;AXA France et Jean-P\u00f4l Mairiaux, Pr\u00e9sident d&rsquo;AXA Sant\u00e9 nous conviaient \u00e0 la soir\u00e9e du 1er Grand Prix AXA Sant\u00e9 ce jeudi 4 octobre 2007 \u00e0 18 heures. Quand je dis &lsquo;nous&rsquo; je suppose que parmi les tr\u00e8s nombreux participants d&rsquo;Axa &hellip;<\/p>\n","protected":false},"author":2,"featured_media":56165,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[],"class_list":["post-425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Blogs d&#039;entreprise : Axasant\u00e9 remporte le prix de la pr\u00e9vention sant\u00e9<\/title>\n<meta name=\"description\" content=\"Les blogs d&#039;entreprise sont \u00e0 l&#039;honneur. 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