{"id":4239,"date":"2011-06-21T16:18:09","date_gmt":"2011-06-21T16:18:09","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4239"},"modified":"2024-03-30T09:51:51","modified_gmt":"2024-03-30T08:51:51","slug":"pepsico","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/21\/pepsico\/","title":{"rendered":"Pepsi et l&rsquo;innovation conjointe dans une d\u00e9marche gagnant-gagnant"},"content":{"rendered":"<figure style=\"width: 269px\" class=\"wp-caption alignright\"><img decoding=\"async\" style=\"margin-left: 10px; margin-right: 10px;\" src=\"https:\/\/nacue.files.wordpress.com\/2011\/06\/pepsico10_logo1.jpg\" alt=\"Pepsico innovation\" width=\"269\" height=\"189\" \/><figcaption class=\"wp-caption-text\">PespsiCo, la filiale britannique du groupe Pepsi a n\u00e9anmoins su tirer parti de l&rsquo;innovation conjointe<\/figcaption><\/figure>\n<p>PespsiCo Angleterre, la soci\u00e9t\u00e9 \u00a0derri\u00e8re de grandes marques grand public comme <a href=\"https:\/\/www.pepsico.co.uk\/brands\" target=\"_blank\" rel=\"noopener noreferrer\">Gatorade, 7up ou Walkers<\/a> n&rsquo;est peut-\u00eatre pas dans le secteur des high-tech, mais la filiale britannique du groupe Pepsi a n\u00e9anmoins su tirer parti de l&rsquo;innovation conjointe en cr\u00e9ant un concours d&rsquo;innovation intitul\u00e9 PepsiCo10 faisant appel aux\u00a0\u00a0entrepreneurs du monde num\u00e9rique.<\/p>\n<h2>Pepsi et l&rsquo;innovation conjointe dans une d\u00e9marche gagnant-gagnant<\/h2>\n<p>En lan\u00e7ant ce programme, PespsiCo s&rsquo;\u00e9rige, selon ses propres mots en \u00ab\u00a0v\u00e9ritable incubateur d\u2019innovations\u00a0\u00bb. A noter qu&rsquo;il s&rsquo;agit d&rsquo;une r\u00e9\u00e9dition europ\u00e9enne d&rsquo;un programme lanc\u00e9 aux USA en 2010. Les laur\u00e9ats dans chacune des 5 cat\u00e9gories (m\u00e9dias sociaux,\u00a0marketing mobile,\u00a0technologie de g\u00e9olocalisation,\u00a0vid\u00e9o num\u00e9rique et\u00a0plateformes de jeux et d\u2019apprentissage) \u00a0voient leurs projets soutenus par PepsiCo, aussi bien financi\u00e8rement (avec un prix de \u00a310.000) qu&rsquo;humainement, avec un coaching pay\u00e9 par la soci\u00e9t\u00e9.<\/p>\n<p>Last but not least, PepsiCo fait d\u00e9velopper \u00e0 bon prix des innovations qui seront ensuite utilis\u00e9es pour la promotion ou la vente de ses produits &#8230; \ud83d\ude09 il suffisait d&rsquo;y penser !<\/p>\n<p><strong>Les candidats potentiels peuvent obtenir davantage d\u2019informations sur le programme et soumettre leur candidature en ligne jusqu\u2019au 15 juillet 2011 en se rendant<\/strong> sur\u00a0<span class=\"removed_link\" title=\"http:\/\/www.pepsico10.com\/\">www.pepsico10.com<\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PespsiCo Angleterre, la soci\u00e9t\u00e9 \u00a0derri\u00e8re de grandes marques grand public comme Gatorade, 7up ou Walkers n&rsquo;est peut-\u00eatre pas dans le secteur des high-tech, mais la filiale britannique du groupe Pepsi a n\u00e9anmoins su tirer parti de l&rsquo;innovation conjointe en cr\u00e9ant un concours d&rsquo;innovation intitul\u00e9 PepsiCo10 faisant appel aux\u00a0\u00a0entrepreneurs du monde num\u00e9rique. Pepsi et l&rsquo;innovation conjointe &hellip;<\/p>\n","protected":false},"author":2,"featured_media":17387,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,6],"tags":[],"class_list":["post-4239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail","category-marketing-innovation-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pepsi et l&#039;innovation conjointe dans une d\u00e9marche gagnant-gagnant<\/title>\n<meta name=\"description\" content=\"PespsiCo, la filiale britannique du groupe Pepsi a n\u00e9anmoins su tirer parti de l&#039;innovation conjointe en cr\u00e9ant un concours d&#039;innovation\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi et l&#039;innovation conjointe dans une d\u00e9marche gagnant-gagnant\" \/>\n<meta property=\"og:description\" content=\"PespsiCo, la filiale britannique du groupe Pepsi a n\u00e9anmoins su tirer parti de l&#039;innovation conjointe en cr\u00e9ant un concours d&#039;innovation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2011\/06\/21\/pepsico\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-21T16:18:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-30T08:51:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2015\/03\/nyy1-e1591723962650.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"344\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/21\\\/pepsico\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/21\\\/pepsico\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Pepsi et l&rsquo;innovation conjointe dans une d\u00e9marche gagnant-gagnant\",\"datePublished\":\"2011-06-21T16:18:09+00:00\",\"dateModified\":\"2024-03-30T08:51:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/21\\\/pepsico\\\/\"},\"wordCount\":252,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/21\\\/pepsico\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2015\\\/03\\\/nyy1-e1591723962650.jpg\",\"articleSection\":[\"collaboration \\\/ t\u00e9l\u00e9travail\",\"Marketing &amp; 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