{"id":4196,"date":"2011-06-09T06:49:46","date_gmt":"2011-06-09T06:49:46","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=4196"},"modified":"2022-02-16T09:26:44","modified_gmt":"2022-02-16T08:26:44","slug":"achats-de-fans","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/","title":{"rendered":"Retour de la bulle marketing : les achats de fans se multiplient"},"content":{"rendered":"

\"Retour<\/a>Comme je l’ai d\u00e9crit dans ma suite d’articles sur les id\u00e9es re\u00e7ues du marketing des m\u00e9dias sociaux<\/a>, on peut acheter l’amour<\/a>, c’est m\u00eame le plus vieux m\u00e9tier du monde, \u00a0mais celui-ci ne sera pas pay\u00e9 de retour. Les d\u00e9rives publicitaires dans les m\u00e9dias sociaux font rage, avec des surench\u00e8res d\u00e9lirantes sur les achats de fans qui permettent de compenser le fait de n’avoir que peu de choses \u00e0 dire ou \u00e0 \u00e9changer.<\/p>\n

Nous nous approchons donc d’une nouvelle bulle marketing o\u00f9 on annonce des valorisations de \u00ab\u00a0fans\u00a0\u00bb recrut\u00e9s assez cher \u00e0 une somme fantaisiste de $136,38<\/a> \u00a0(notez les centimes, c’est pour faire \u00ab\u00a0vrai\u00a0\u00bb !). C’est la classique confusion \u00a0entre pr\u00e9cision et exactitude. Car quelle est la valeur des \u00ab\u00a0fans\u00a0\u00bb sur Facebook, dont la proportion de fant\u00f4mes (faux comptes, comptes fantaisistes, multiples comptes cr\u00e9\u00e9s \u00e0 l’occasion d’un jeu, et m\u00eame comptes de personnes d\u00e9c\u00e9d\u00e9es etc.) est si importante [1]<\/span>, que ce chiffre ne veut rien dire.<\/p>\n

Pire, il y a derri\u00e8re ce chiffre la vague notion (tr\u00e8s vague), et fallacieuse, que 1 fan = x% d’1 vente. Je peux vous assurer – au moins parmi les 200 plus grands comptes am\u00e9ricains de socialmedia.org<\/a> auquel j’appartiens – que je n’ai pas pu v\u00e9rifier cette affirmation.<\/p>\n

Ceci n’est pas nouveau. Nous avons v\u00e9cu ce genre de folies \u00e0 la fin des ann\u00e9es 90. C’est le retour en masse des vendeurs de soupe, des marketeurs \u00e0 4 sous (\u00ab\u00a0get rich quick\u00a0\u00bb) et des chercheurs de ROI imm\u00e9diat.<\/p>\n

Le seul souci, c’est qu’\u00e0 vouloir placer une valeur immod\u00e9r\u00e9e sur ce qui n’en vaut pas la peine, on finit par g\u00e9n\u00e9rer une bulle et \u00e0 d\u00e9truire de la valeur, non pas la cr\u00e9er. C’est m\u00eame la d\u00e9finition d’une bulle.\u00a0En cons\u00e9quence, si vous voulez faire des erreurs, allez vite lire\u00a0Facebook : vous n\u2019avez pas assez de fans ? Achetez-en !<\/a>\u00a0<\/em>(il est s\u00fbr que pour les gros budgets, 9000$ pour 250000 fans ce n’est rien \ud83d\ude09<\/p>\n

Affaire \u00e0 suivre …<\/p>\n

[1] voir cette exp\u00e9rience int\u00e9ressante<\/span><\/span>, m\u00eame si elle n’est pas tr\u00e8s scientifique et non, bien s\u00fbr, 83% des comptes ne sont pas faux, mais beaucoup sont inactifs, je vais poursuivre mes investigations sur ce sujet.<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Comme je l’ai d\u00e9crit dans ma suite d’articles sur les id\u00e9es re\u00e7ues du marketing des m\u00e9dias sociaux, on peut acheter l’amour, c’est m\u00eame le plus vieux m\u00e9tier du monde, \u00a0mais celui-ci ne sera pas pay\u00e9 de retour. Les d\u00e9rives publicitaires dans les m\u00e9dias sociaux font rage, avec des surench\u00e8res d\u00e9lirantes sur les achats de fans …<\/p>\n","protected":false},"author":2,"featured_media":44754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-4196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"\nRetour de la bulle marketing : les achats de fans se multiplient<\/title>\n<meta name=\"description\" content=\"Achat de fans : quelle valeur des "fans" sur Facebook, dont la proportion de fant\u00f4mes est si importante que les chiffres ne veulent rien dire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Retour de la bulle marketing : les achats de fans se multiplient\" \/>\n<meta property=\"og:description\" content=\"Achat de fans : quelle valeur des "fans" sur Facebook, dont la proportion de fant\u00f4mes est si importante que les chiffres ne veulent rien dire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:author\" content=\"http:\/\/facebook.com\/ygourven\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-09T06:49:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-02-16T08:26:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape-e1600404840779.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"390\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yann Gourvennec\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yann Gourvennec\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/\"},\"author\":{\"name\":\"Yann Gourvennec\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"headline\":\"Retour de la bulle marketing : les achats de fans se multiplient\",\"datePublished\":\"2011-06-09T06:49:46+00:00\",\"dateModified\":\"2022-02-16T08:26:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/\"},\"wordCount\":409,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/09\\\/socialmedialandscape-e1600404840779.jpg\",\"articleSection\":[\"m\u00e9dias \\\/ r\u00e9seaux sociaux\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/\",\"name\":\"Retour de la bulle marketing : les achats de fans se multiplient\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/09\\\/socialmedialandscape-e1600404840779.jpg\",\"datePublished\":\"2011-06-09T06:49:46+00:00\",\"dateModified\":\"2022-02-16T08:26:44+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\"},\"description\":\"Achat de fans : quelle valeur des \\\"fans\\\" sur Facebook, dont la proportion de fant\u00f4mes est si importante que les chiffres ne veulent rien dire.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/09\\\/socialmedialandscape-e1600404840779.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2008\\\/09\\\/socialmedialandscape-e1600404840779.jpg\",\"width\":520,\"height\":390,\"caption\":\"Social media landscape - Fredcavazza.net\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/06\\\/09\\\/achats-de-fans\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Retour de la bulle marketing : les achats de fans se multiplient\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/3754fee1e558f47b8deb46f53c37423e\",\"name\":\"Yann Gourvennec\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg\",\"caption\":\"Yann Gourvennec\"},\"description\":\"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.\",\"sameAs\":[\"https:\\\/\\\/visionarymarketing.com\",\"http:\\\/\\\/facebook.com\\\/ygourven\",\"http:\\\/\\\/linkedin.com\\\/in\\\/ygourven\",\"https:\\\/\\\/x.com\\\/ygourven\",\"https:\\\/\\\/www.youtube.com\\\/c\\\/visionarymarketingagency\"],\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/yann-gourvennec\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Retour de la bulle marketing : les achats de fans se multiplient","description":"Achat de fans : quelle valeur des \"fans\" sur Facebook, dont la proportion de fant\u00f4mes est si importante que les chiffres ne veulent rien dire.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/","og_locale":"fr_FR","og_type":"article","og_title":"Retour de la bulle marketing : les achats de fans se multiplient","og_description":"Achat de fans : quelle valeur des \"fans\" sur Facebook, dont la proportion de fant\u00f4mes est si importante que les chiffres ne veulent rien dire.","og_url":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_author":"http:\/\/facebook.com\/ygourven","article_published_time":"2011-06-09T06:49:46+00:00","article_modified_time":"2022-02-16T08:26:44+00:00","og_image":[{"width":520,"height":390,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape-e1600404840779.jpg","type":"image\/jpeg"}],"author":"Yann Gourvennec","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Yann Gourvennec","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/"},"author":{"name":"Yann Gourvennec","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"headline":"Retour de la bulle marketing : les achats de fans se multiplient","datePublished":"2011-06-09T06:49:46+00:00","dateModified":"2022-02-16T08:26:44+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/"},"wordCount":409,"commentCount":0,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape-e1600404840779.jpg","articleSection":["m\u00e9dias \/ r\u00e9seaux sociaux"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/","url":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/","name":"Retour de la bulle marketing : les achats de fans se multiplient","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape-e1600404840779.jpg","datePublished":"2011-06-09T06:49:46+00:00","dateModified":"2022-02-16T08:26:44+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e"},"description":"Achat de fans : quelle valeur des \"fans\" sur Facebook, dont la proportion de fant\u00f4mes est si importante que les chiffres ne veulent rien dire.","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape-e1600404840779.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2008\/09\/socialmedialandscape-e1600404840779.jpg","width":520,"height":390,"caption":"Social media landscape - Fredcavazza.net"},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2011\/06\/09\/achats-de-fans\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Retour de la bulle marketing : les achats de fans se multiplient"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/3754fee1e558f47b8deb46f53c37423e","name":"Yann Gourvennec","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","url":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5972001801e8de5692a3e31224e85769f50a55fb8b679749f9c8d1868cceff14?s=96&d=initials&r=g&initials=yg","caption":"Yann Gourvennec"},"description":"Yann Gourvennec created visionarymarketing.com in 1996. He is a speaker and author of many books. In 2014 he went from intrapreneur to entrepreneur, when he created his digital marketing agency. Yann Gourvennec a cr\u00e9\u00e9 visionarymarketing.com en 1996. Il est conf\u00e9rencier et auteur de plusieurs livres. En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4196","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=4196"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/4196\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/44754"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=4196"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=4196"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=4196"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}