![\"Un](\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/04\/iu-2-e1597422990636.jpeg\")
<\/p>\n
Le scanning du code 2D \u00e9tait \u00e0 priori accessible via une PLV et donnait acc\u00e8s \u00e0 une vid\u00e9o dont le contenu varie en fonction de l\u2019heure du scanning du code par le consommateur et un pays o\u00f9 l\u2019heure effective co\u00efncide avec celle du petit d\u00e9jeuner.<\/p>\n
Quel d\u00e9cryptage peut-on faire de cette op\u00e9ration?<\/p>\n
Points positifs<\/h3>\n\n- Un canal SMS \u2013 ShortCode \u2013 permet aux consommateurs ne parvenant pas \u00e0 scanner le code de ne pas se sentir exclus<\/li>\n
- L\u2019usage des QR Codes se d\u00e9mocratisent sur des produits de grande consommation<\/li>\n<\/ul>\n
Point n\u00e9gatif<\/h3>\n\n- Le contenu ne pr\u00e9voit pas de bons de r\u00e9duction \u00e0 t\u00e9l\u00e9charger ni d\u2019inscription \u00e0 une news et\/ou participation \u00e0 un jeu. Dans cette optique, on peut se demander quel \u00e9tait l\u2019intention de la marque dans cette d\u00e9marche\u00a0?<\/li>\n<\/ul>\n
Source : Mobile Marketer<\/span><\/p>\n![\"\"](\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/04\/kelloggs-qr-code.jpg?w=224\" "\\"Kelloggs")
<\/a>![\"\"](\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/04\/kelogg.png?w=200\" "\\"kelogg\\"")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Si les c\u00e9r\u00e9ales de Kelogg’s sont cens\u00e9es apporter bien-\u00eatre et \u00e9quilibre alimentaire, il semblerait qu\u2019\u00e0 pr\u00e9sent un \u2018suppl\u00e9ment digital\u2019 comme un QR Code devienne un must have\u00a0! Un QR Code dans mes c\u00e9r\u00e9ales Kellogg’s En effet, \u00e0 l\u2019occasion du lancement de sa campagne \u2018It\u2019s morning somewhere\u2019 pour assurer la promotion des c\u00e9r\u00e9ales \u2018Crunchy Nut\u2019 aux …<\/p>\n","protected":false},"author":6,"featured_media":55227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-4035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\n
Un QR Code dans mes c\u00e9r\u00e9ales Kellogg's mais quel int\u00e9r\u00eat ?<\/title>\n<meta name=\"description\" content=\"Si les c\u00e9r\u00e9ales de Kelogg's sont cens\u00e9es apporter bien-\u00eatre et \u00e9quilibre alimentaire, il semblerait qu\u2019un QR Code devienne un must have\u00a0!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un QR Code dans mes c\u00e9r\u00e9ales Kellogg's mais quel int\u00e9r\u00eat ?\" \/>\n<meta property=\"og:description\" content=\"Si les c\u00e9r\u00e9ales de Kelogg's sont cens\u00e9es apporter bien-\u00eatre et \u00e9quilibre alimentaire, il semblerait qu\u2019un QR Code devienne un must have\u00a0!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2011\/04\/26\/kelloggs-qr-code\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" 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de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/04\\\/26\\\/kelloggs-qr-code\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2011\\\/04\\\/26\\\/kelloggs-qr-code\\\/\"},\"author\":{\"name\":\"Christelle Alexandre\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/6d2acc2722d97481dede38bae192d425\"},\"headline\":\"Un QR Code dans mes c\u00e9r\u00e9ales 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Point n\u00e9gatif<\/h3>\n\n- Le contenu ne pr\u00e9voit pas de bons de r\u00e9duction \u00e0 t\u00e9l\u00e9charger ni d\u2019inscription \u00e0 une news et\/ou participation \u00e0 un jeu. Dans cette optique, on peut se demander quel \u00e9tait l\u2019intention de la marque dans cette d\u00e9marche\u00a0?<\/li>\n<\/ul>\n
Source : Mobile Marketer<\/span><\/p>\n<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Si les c\u00e9r\u00e9ales de Kelogg’s sont cens\u00e9es apporter bien-\u00eatre et \u00e9quilibre alimentaire, il semblerait qu\u2019\u00e0 pr\u00e9sent un \u2018suppl\u00e9ment digital\u2019 comme un QR Code devienne un must have\u00a0! Un QR Code dans mes c\u00e9r\u00e9ales Kellogg’s En effet, \u00e0 l\u2019occasion du lancement de sa campagne \u2018It\u2019s morning somewhere\u2019 pour assurer la promotion des c\u00e9r\u00e9ales \u2018Crunchy Nut\u2019 aux …<\/p>\n","protected":false},"author":6,"featured_media":55227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-4035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\n
Un QR Code dans mes c\u00e9r\u00e9ales Kellogg's mais quel int\u00e9r\u00eat ?<\/title>\n<meta name=\"description\" content=\"Si les c\u00e9r\u00e9ales de Kelogg's sont cens\u00e9es apporter bien-\u00eatre et \u00e9quilibre alimentaire, il semblerait qu\u2019un QR Code devienne un must have\u00a0!\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un QR Code dans mes c\u00e9r\u00e9ales Kellogg's mais quel int\u00e9r\u00eat ?\" \/>\n<meta property=\"og:description\" content=\"Si les c\u00e9r\u00e9ales de Kelogg's sont cens\u00e9es apporter bien-\u00eatre et \u00e9quilibre alimentaire, il semblerait qu\u2019un QR Code devienne un must have\u00a0!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2011\/04\/26\/kelloggs-qr-code\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2011-04-26T10:20:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-03-06T07:11:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2011\/04\/iu-2-e1597422990636.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"519\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Christelle Alexandre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Christelle Alexandre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e 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Source : Mobile Marketer<\/span><\/p>\n Si les c\u00e9r\u00e9ales de Kelogg’s sont cens\u00e9es apporter bien-\u00eatre et \u00e9quilibre alimentaire, il semblerait qu\u2019\u00e0 pr\u00e9sent un \u2018suppl\u00e9ment digital\u2019 comme un QR Code devienne un must have\u00a0! Un QR Code dans mes c\u00e9r\u00e9ales Kellogg’s En effet, \u00e0 l\u2019occasion du lancement de sa campagne \u2018It\u2019s morning somewhere\u2019 pour assurer la promotion des c\u00e9r\u00e9ales \u2018Crunchy Nut\u2019 aux …<\/p>\n","protected":false},"author":6,"featured_media":55227,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-4035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\n<\/a><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"