ASI 2.0<\/a> : On pourra bient\u00f4t s’abonner \u00e0 Arr\u00eat sur images sur Internet<\/figcaption><\/figure>\nVoici en effet la missive qu’il vient d’adresser aux p\u00e9titionnaires de la fin de l’\u00e9t\u00e9 et qui annonce qu’arr\u00eat sur Images sera d\u00e9sormais produit sur Internet. On se r\u00e9jouira au passage du caract\u00e8re infond\u00e9 du suppos\u00e9 financement de la nouvelle \u00e9mission par une certaine r\u00e9gion Poitou Charentes. Une question subsidiaire, est-ce que David Abiker, parti de fa\u00e7on un peu surprenante sur France Info, fera partie de la nouvelle \u00e9quipe ? Autre question, la formule d’abonnement payante choisie par Schneidermann sera-t-elle couronn\u00e9e de succ\u00e8s ? On attend avec impatience de conna\u00eetre les d\u00e9tails. \u00e0 suivre …<\/p>\n
\u00ab\u00a0Bonjour \u00e0 toutes et \u00e0 tous,<\/p>\n
En ces jours de rentr\u00e9e, je souhaite vous donner de bonnes nouvelles de l’avenir d’Arr\u00eat sur images.<\/p>\n
Nous avons \u00e9t\u00e9 silencieux cet \u00e9t\u00e9. Pourtant, du Tour de France \u00e0 la lib\u00e9ration spectaculaire des infirmi\u00e8res bulgares, en passant par les nouveaux empi\u00e8tements de la presse people, nous aurions eu beaucoup de sujets \u00e0 traiter, dans un univers m\u00e9diatique plus monocolore, et plus violent que jamais.<\/p>\n
Mais nous pr\u00e9parions la rentr\u00e9e.<\/p>\n
En un mot comme en cent, nous avons d\u00e9cid\u00e9 de construire un site.<\/p>\n
Puisqu’aucune chaine de t\u00e9l\u00e9 ne veut produire ni diffuser Arr\u00eat sur images, et puisque au fond seuls ses t\u00e9lespectateurs veulent que cette \u00e9mission continue, nous allons nous passer de la t\u00e9l\u00e9vision.<\/p>\n
Nous allons faire l’\u00e9mission sur Internet.<\/p>\n
Evidemment, ce ne sera pas la m\u00eame \u00e9mission. D’ailleurs, ce ne sera pas vraiment une \u00e9mission.<\/p>\n
Ce sera…un site.<\/p>\n
Avec des textes, comme dans les blogs. Avec des images diffus\u00e9es par les t\u00e9l\u00e9s, \u00e9videmment. Avec des reportages, film\u00e9s ou \u00e9crits, sur les personnages de la tragi-com\u00e9die m\u00e9diatique. Et avec des d\u00e9bats en plateau, comme dans l’\u00e9mission supprim\u00e9e par France 5. Les d\u00e9bats seront \u00e9videmment plus courts. On ne regarde pas des images sur Internet de la m\u00eame mani\u00e8re qu’\u00e0 la t\u00e9l\u00e9vision.<\/p>\n
Donc, la grand messe du dimanche sera \u00e9clat\u00e9e en une pluie de rendez-vous et d’enqu\u00eates. Il y aura des rendez-vous quotidiens ou hebdomadaires. Il y aura aussi des surgissements inopin\u00e9s. Il y aura des visages que vous connaissez d\u00e9j\u00e0. Il y aura aussi de nouveaux visages. Le site sera tr\u00e8s r\u00e9actif \u00e0 l’actualit\u00e9, mais nous construirons aussi un solide fonds d’archives, pour restituer sa m\u00e9moire \u00e0 l’univers audiovisuel, univers de la fugacit\u00e9 et de l’amn\u00e9sie.<\/p>\n
Le site sera essentiellement financ\u00e9 par ses abonn\u00e9s.<\/p>\n
Nous avons beaucoup h\u00e9sit\u00e9 \u00e0 choisir ce mode de financement. Ne fallait-il pas tout miser sur la pub ? Ne fallait-il pas faire appel \u00e0 de g\u00e9n\u00e9reux investisseurs?<\/p>\n
C’est votre nombre, qui a emport\u00e9 notre d\u00e9cision. Votre nombre, et la motivation de tous ceux d’entre vous que nous avons crois\u00e9s cet \u00e9t\u00e9, au hasard de nos d\u00e9placements.<\/p>\n
Nous n’avons donc pas fait appel \u00e0 des investisseurs. Et nous souhaiterions que le recours \u00e0 la pub soit mod\u00e9r\u00e9.<\/p>\n
En choisissant ce mode de financement, nous savons que nous allons \u00e0 contre-courant d’un certain air du temps. L’air du temps r\u00e9p\u00e8te que l’\u00e9volution vers la gratuit\u00e9 de tous les services produits sur Internet est in\u00e9luctable. L’air du temps r\u00e9p\u00e8te qu’on n’y peut rien.<\/p>\n
Nous n’aimons pas trop \u00e9couter l’air du temps.<\/p>\n
Nous faisons donc le pari inverse. Nous parions qu’assez de citoyens estimeront qu’une information ind\u00e9pendante sur l’univers m\u00e9diatique est un service qui a un co\u00fbt.<\/p>\n
Pour autant, nous ne souhaitons pas nous limiter aux convaincus. Certaines parties du futur site seront accessibles \u00e0 tous. Nous voulons qu’il contribue fortement au d\u00e9bat public. Nous voulons que ses analyses, ses informations, irriguent Internet, et viennent contrarier le ronron de la grosse machine.<\/p>\n
La campagne d’abonnements sera lanc\u00e9e courant septembre, le temps d’achever les derniers pr\u00e9paratifs. Tous les d\u00e9tails de la r\u00e9surrection d’Arr\u00eat sur images vous seront alors d\u00e9voil\u00e9s en priorit\u00e9, \u00e0 vous tous qui avez sign\u00e9 pour que votre \u00e9mission continue.<\/p>\n
Simultan\u00e9ment \u00e0 cette campagne, nous entreprendrons la construction du site d\u00e9finitif.<\/p>\n
Ce devrait \u00eatre l’affaire de quelques mois. Le temps de trouver les mains qui le construiront (ce qui n’est pas le plus facile) et…de le construire, accueillant, durable, vaste, confortable, \u00e9quip\u00e9 pour traverser le d\u00e9luge.<\/p>\n
Vivement 2008 !<\/p>\n
Daniel Schneidermann\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"
Visionary Marketing vous l’avait dit d\u00e8s le d\u00e9part de la pol\u00e9mique autour de la suppression d’arr\u00eat sur images: il fallait diffuser l’\u00e9mission sur Internet, m\u00e9dia cibl\u00e9 et souple plus adapt\u00e9 \u00e0 sa cible et plus interactif. Il semblerait que Daniel Schneidermann nous ait entendu. ASI 2.0 : On pourra bient\u00f4t s’abonner \u00e0 Arr\u00eat sur images …<\/p>\n","protected":false},"author":2,"featured_media":56978,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-399","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-business"],"yoast_head":"\n
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En 2014, il est pass\u00e9 d'intrapreneur \u00e0 entrepreneur en cr\u00e9ant son agence de marketing num\u00e9rique.","sameAs":["https:\/\/visionarymarketing.com","http:\/\/facebook.com\/ygourven","http:\/\/linkedin.com\/in\/ygourven","https:\/\/x.com\/ygourven","https:\/\/www.youtube.com\/c\/visionarymarketingagency"],"url":"https:\/\/visionarymarketing.com\/fr\/author\/yann-gourvennec\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/399","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=399"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/399\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/56978"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=399"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=399"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=399"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Arr\u00eat](\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/06\/asi-france51.jpg\")