{"id":383,"date":"2007-07-25T17:10:20","date_gmt":"2007-07-25T17:10:20","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/07\/25\/marketing-20\/"},"modified":"2023-09-27T08:58:48","modified_gmt":"2023-09-27T06:58:48","slug":"concours-2-0","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/07\/25\/concours-2-0\/","title":{"rendered":"Pol\u00e9mique sur la moralit\u00e9 d&rsquo;un concours 2.0 sur le site d&rsquo;Olivier Bender"},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignnone\" src=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/07\/custime.jpg\" alt=\"Pol\u00e9mique sur la moralit\u00e9 d'un concours 2.0 sur le site d'Olivier Bender\" width=\"175\" height=\"70\" align=\"left\" border=\"0\" hspace=\"5\" \/><a title=\"Blog d&#039;Olivier Bender\" href=\"https:\/\/benoli.typepad.com\/facilys\/2007\/07\/un-concours-int.html\" target=\"_blank\" rel=\"noopener noreferrer\">Sur le site d&rsquo;Olivier Bender<\/a>, \u00e9galement contributeur sur ce blog, un bon post sur la moralit\u00e9 d&rsquo;un concours 2.0 qui a d\u00e9clench\u00e9 une superbe pol\u00e9mique<\/p>\n<h2>Pol\u00e9mique sur la moralit\u00e9 d&rsquo;un concours 2.0 sur le site d&rsquo;Olivier Bender<\/h2>\n<blockquote class=\"quote-light\"><p>\u00ab\u00a0<strong>Un concours int\u00e9ressant<\/strong><\/p>\n<p>La soci\u00e9t\u00e9 Custime vient de me faire parvenir le mail ci-dessous. Le concept est int\u00e9ressant puisqu&rsquo;il fait appel \u00e0 la communaut\u00e9 des gens int\u00e9ress\u00e9s par leurs produits et services. Une sorte de \u00ab\u00a0cr\u00e9ation de communication 2.0\u00a0\u00bb. &#8230; <a title=\"Pol\u00e9mique\" href=\"https:\/\/benoli.typepad.com\/facilys\/2007\/07\/un-concours-int.html\" target=\"_blank\" rel=\"noopener noreferrer\">lire la suite de l&rsquo;article d&rsquo;Olivier ici<\/a><\/p><\/blockquote>\n<p>Dans l&rsquo;esprit, la d\u00e9marche participative est tr\u00e8s bonne. Si cependant la valeur du prix avanc\u00e9 peut soulever quelques remarques quant \u00e0 l&rsquo;honn\u00eatet\u00e9 suppos\u00e9e de Custime, elle peut aussi soulever quelques questions quant \u00e0 l&rsquo;efficacit\u00e9 du dispositif. En fin de compte, si M. Grancl\u00e9ment d\u00e9fend son bifteck de publicitaire, c&rsquo;est bien l\u00e9gitime. Personne n&rsquo;a envie de travailler pour rien et on comprend que les publicitaires voient d&rsquo;un sale oeil qu&rsquo;une d\u00e9marche collaborative vienne leur enlever des prestations lucratives. Ces commentaires posent en fait une question de fond qui est celle de la valeur \u00e9thique du business. Si Nike a cr\u00e9\u00e9 son logo en le payant 35$ ( <a title=\"Le logo de Nike cr\u00e9\u00e9 pour 35$\" href=\"http:\/\/fr.wikipedia.org\/wiki\/Nike#Le_logo_de_Nike\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/fr.wikipedia.org\/wiki\/Nike#Le_logo_de_Nike<\/a> ) \u00e0 une \u00e9tudiante cela est-il r\u00e9pr\u00e9hensible puisque \u00e0 l&rsquo;\u00e9poque Nike \u00e9tait une PME ? Si Custime obtient un logo pour 180\u20ac (un peu plus cher donc) est-ce \u00ab\u00a0immoral\u00a0\u00bb pour autant ? Et en miroir de cette question de fond, une autre question de fond, qui est celle de savoir si le march\u00e9 peut r\u00e9pondre, et aussi, si les prix habituellement factur\u00e9s pour ce genre de prestations ne sont pas parfois d\u00e9cal\u00e9s (d&rsquo;o\u00f9 les r\u00e9actions anti publicitaires). Ma vision ici reste pragmatique, si un freelance a envie de se faire conna\u00eetre et se s&rsquo;acheter une r\u00e9f\u00e9rence pour pas cher, c&rsquo;est un probl\u00e8me de march\u00e9. J&rsquo;en ai moi m\u00eame fait l&rsquo;exp\u00e9rience il y a 7 ans en n\u00e9gociant le relooking int\u00e9gral de tous mes sites et de tous mes logos, templates Dreamweaver compris pour moins de 10000\u20ac alors que des agences de pub me proposaient des tarifs de 200k\u20ac. En fin de compte, ma d\u00e9marche \u00e9tait gagnante-gagnante, car le freelance qui a achet\u00e9 la r\u00e9f\u00e9rence en a eu aussi pour son argent car il a pu revendre cette exp\u00e9rience ailleurs. En fin de compte, il n&rsquo;y a pas ammoralit\u00e9, juste du business. CQFD.<\/p>\n<p>Dans le cas de Custime, laissons parler le march\u00e9 et je sugg\u00e8re \u00e0 Olivier de nous tenir au courant avec le r\u00e9sultat des courses. S&rsquo;il est nul, c&rsquo;est que le prix est trop bas, tout simplement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le business est il moral ou ammoral. R\u00e9flexions sur un concours de logo Custime<\/p>\n","protected":false},"author":2,"featured_media":57017,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-383","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-medias-sociaux"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pol\u00e9mique sur la moralit\u00e9 d&#039;un concours 2.0 sur le site d&#039;Olivier Bender<\/title>\n<meta name=\"description\" content=\"Sur le site d&#039;Olivier Bender, \u00e9galement contributeur sur ce blog, un bon post sur la moralit\u00e9 d&#039;un concours 2.0 qui a d\u00e9clench\u00e9 une pol\u00e9mique :\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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