{"id":373,"date":"2007-07-17T06:54:47","date_gmt":"2007-07-17T06:54:47","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/07\/17\/pourquoi-fideliser-5-bonnes-raisons\/"},"modified":"2020-07-22T12:20:39","modified_gmt":"2020-07-22T10:20:39","slug":"fideliser-clients","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/07\/17\/fideliser-clients\/","title":{"rendered":"5 bonnes raisons pour mieux fid\u00e9liser clients et employ\u00e9s"},"content":{"rendered":"

Pourquoi fid\u00e9liser ses clients ?\u00a0Tout d’abord, il faut noter que, si une entreprise d\u00e9cide de d\u00e9velopper un mod\u00e8le de fid\u00e9lisation, il lui faudra d\u00e9finir comme coeur de son activit\u00e9 la cr\u00e9ation de valeur<\/a> pour le client<\/strong> qui, par d\u00e9finition, engendrera une augmentation du profit. Tout le monde est gagnant.<\/em><\/p>\n

Cinq raisons fondamentales qui vont vous convaincre de mieux fid\u00e9liser vos clients<\/h2>\n
\"fid\u00e9liser
5 raisons pour lesquelles il faut fid\u00e9liser ses clients<\/figcaption><\/figure>\n

En cons\u00e9quence, la fid\u00e9lisation<\/a>, donc la loyaut\u00e9, atteste de fa\u00e7on fiable la valeur fournie par l’entreprise<\/strong> : les clients ach\u00e8tent \u00e0 nouveau ou s’en vont \u00e0 la concurrence.<\/p>\n

Ainsi, est c’est la premi\u00e8re raison pour fid\u00e9liser sa client\u00e8le, dans tous les cas o\u00f9 les clients sont loyaux et r\u00e9it\u00e8rent leurs achats, nous observons une augmentation du chiffre d’affaire et des parts de march\u00e9<\/strong> qui s’am\u00e9liorent graduellement avec l’arriv\u00e9e des meilleurs clients, ce qui, invariablement, entra\u00eene des recommandations d’achat (publicit\u00e9 gratuite par un v\u00e9ritable bouche-\u00e0-oreille positif – appel\u00e9 \u00e9galement buzz).<\/p>\n

Comme l’offre propos\u00e9e \u00e0 une plus forte valeur ajout\u00e9e (car la cr\u00e9ation de valeur pour le client est au coeur de l’activit\u00e9 de l’entreprise), la soci\u00e9t\u00e9 peut se permettre d’\u00eatre plus s\u00e9lective vis-\u00e0-vis de l’acquisition de nouveaux consommateur, d’axer ses efforts sur les prospects les plus rentables et \u00e0 plus fort potentiel de fid\u00e9lisation ce qui, par d\u00e9finition, lui garantira une croissance constante.<\/p>\n

Fid\u00e9liser ses salari\u00e9s pour mieux fid\u00e9liser ses clients<\/h3>\n

Deuxi\u00e8me raison<\/strong>, une croissance constante permet \u00e0 l’entreprise de recruter et surtout de conserver les salari\u00e9s \u00e0 plus fort potentiel<\/strong>.<\/p>\n

Etant donn\u00e9 que la soci\u00e9t\u00e9 apporte plus de valeur aux clients, ceux-ci seront toujours plus satisfaits des produits ou des services offerts et en parleront en positif autour d’eux.<\/p>\n

Ainsi, les employ\u00e9s auront plus de fiert\u00e9 \u00e0 travailler dans une telle entreprise et n’en seront que plus loyaux. Lorsque l’on conna\u00eet les co\u00fbts d’acquisition et de formation d’un employ\u00e9, garder les meilleurs devient primordial. Imaginons une soci\u00e9t\u00e9 bancaire qui conseille ses clients dans leurs placements.<\/p>\n

Le d\u00e9part d’un employ\u00e9 qui conna\u00eet tr\u00e8s bien les dossiers et son remplacement par un nouveau qui doit tout r\u00e9apprendre depuis le d\u00e9but peu s’av\u00e9rer une tr\u00e8s mauvaise op\u00e9ration, allant jusqu’au d\u00e9part de certains clients que l’ancien collaborateur avait fid\u00e9lis\u00e9 \u00e0 lui-m\u00eame ou simplement parce que le nouveau n’est pas imm\u00e9diatement aussi bon que l’ancien (connaissance personnelle du client, …).<\/p>\n

En plus, un salari\u00e9 qui conna\u00eet tr\u00e8s bien un client pourra toujours mieux le conseiller et lui apporter plus de valeur, ce que nous recherchons tous en tant que client.<\/strong><\/p>\n

Troisi\u00e8me raison,<\/strong> les employ\u00e9s fiers, stables et loyaux apprennent d’eux m\u00eames \u00e0 am\u00e9liorer leurs processus et outils de travail afin de toujours gagner en productivit\u00e9 et diminuer les co\u00fbts de fonctionnement, tout en am\u00e9liorant la qualit\u00e9, ce qui augmente encore la valeur apport\u00e9e au client.<\/strong><\/p>\n

Le gain en productivit\u00e9 peut \u00eatre utilis\u00e9 \u00e0 bon escient : augmentation de salaires, acquisition de meilleurs outils, offre de formation am\u00e9lior\u00e9e, ce qui renforce la productivit\u00e9, la loyaut\u00e9 et la satisfaction des salari\u00e9s.<\/p>\n

Fid\u00e9liser renforce productivit\u00e9 et efficacit\u00e9<\/h3>\n

Quatri\u00e8mement,<\/strong> avoir des clients loyaux (donc fid\u00e8les) renforce la productivit\u00e9 et l’efficacit\u00e9<\/strong>, comme nous l’avons vu. Ceci entra\u00eene, et nous l’avons constat\u00e9 lors de nos travaux, un avantage au niveau des co\u00fbts difficilement \u00e9galable pour la concurrence.<\/p>\n

Cet avantage li\u00e9 \u00e0 la croissance constante des clients loyaux engendrent de grandes plus-values pour l’entreprise. Les plus grandes soci\u00e9t\u00e9s, quott\u00e9es en bourse, proposent \u00e0 leurs actionnaires d’excellents profits et conservent un actionnariat stable.<\/p>\n

Dernier point<\/strong>, au sujet des actionnaires. Loyaux, ceux-ci se comportent plus facilement en partenaires plut\u00f4t qu’en sp\u00e9culateurs.<\/strong> Ainsi, ils stabilisent le syst\u00e8me, r\u00e9duisent le co\u00fbt du capital et surtout, s’assurent que l’entreprise poss\u00e8dent toujours suffisamment de fonds pour financer les investissements qui, forc\u00e9ment, augmenteront encore la cr\u00e9ation de la valeur pour le client (et retour au point No 1).<\/p>\n

En conclusion, le profit ne doit pas \u00eatre le moteur du d\u00e9veloppement de l’entreprise, mais il est n\u00e9anmoins fondamental parce qu’il permet \u00e0 l’entreprise d’am\u00e9liorer sa cr\u00e9ation de valeur et qu’il va fid\u00e9liser salari\u00e9s, actionnaires et clients.<\/p>\n","protected":false},"excerpt":{"rendered":"

Pourquoi fid\u00e9liser ses clients ?\u00a0Tout d’abord, il faut noter que, si une entreprise d\u00e9cide de d\u00e9velopper un mod\u00e8le de fid\u00e9lisation, il lui faudra d\u00e9finir comme coeur de son activit\u00e9 la cr\u00e9ation de valeur pour le client qui, par d\u00e9finition, engendrera une augmentation du profit. Tout le monde est gagnant. Cinq raisons fondamentales qui vont vous …<\/p>\n","protected":false},"author":14,"featured_media":54584,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4064],"tags":[],"class_list":["post-373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-crm-et-experience-client"],"yoast_head":"\n5 bonnes raisons pour mieux fid\u00e9liser clients et employ\u00e9s<\/title>\n<meta name=\"description\" content=\"Pourquoi fid\u00e9liser ses clients ?\u00a0Tout d'abord, il faut noter que, si une entreprise d\u00e9cide de d\u00e9velopper un mod\u00e8le de fid\u00e9lisation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2007\/07\/17\/fideliser-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta 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