{"id":372,"date":"2007-07-17T07:39:14","date_gmt":"2007-07-17T07:39:14","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/07\/17\/le-marketing-mobile-decolle-enfin\/"},"modified":"2020-09-11T07:53:37","modified_gmt":"2020-09-11T05:53:37","slug":"marketing-mobile-2","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/07\/17\/marketing-mobile-2\/","title":{"rendered":"Le marketing mobile d\u00e9colle enfin avec le Smartphone"},"content":{"rendered":"

Le Marketing mobile a pris son temps mais il d\u00e9colle enfin. Un taux de p\u00e9n\u00e9tration de plus de 80% de la population fran\u00e7aise, une consommation lib\u00e9r\u00e9e des contraintes de temps et de lieux , une interactivit\u00e9 pouss\u00e9e, des fonctionnalit\u00e9s de personnalisation innovantes<\/a>\u2026 Un seul m\u00e9dia est aujourd\u2019hui capable de garantir aux annonceurs de telles performances : le T\u00e9l\u00e9phone Mobile.<\/em><\/p>\n

Le marketing mobile d\u00e9colle enfin avec le Smartphone<\/h2>\n
\"Le<\/a>
Le marketing d\u00e9colle avec le smartphone<\/figcaption><\/figure>\n

Rien d\u2019\u00e9tonnant donc \u00e0 ce que ce que le march\u00e9 de la publicit\u00e9 sur mobile soit devenu, au cours des derniers mois, un objet d\u2019int\u00e9r\u00eat et de convoitises pour les principaux acteurs de l\u2019Internet (Google, Yahoo, Microsoft), les\u00a0 constructeurs (Apple, Nokia) et les grandes Agences de Publicit\u00e9 (Publicis, Euro RSCG). Tous parient sur le succ\u00e8s du mobile comme nouveau support de diffusion pour les prochaines ann\u00e9es.<\/p>\n

Du cot\u00e9 des annonceurs, en revanche, on observe encore m\u00e9fiance et scepticisme \u00e0 l\u2019\u00e9gard de ce nouveau moyen de communication dont on ma\u00eetrise mal les contraintes techniques et dont on ne per\u00e7oit pas toujours les b\u00e9n\u00e9fices. En France, selon une \u00e9tude TNS Media Intelligence, la march\u00e9 du marketing mobile repr\u00e9sente seulement 0,03% des revenus publicitaires pluri m\u00e9dia g\u00e9n\u00e9r\u00e9s en 2006 (autant dire une goutte d\u2019eau dans l\u2019oc\u00e9an).<\/p>\n

Cependant, l\u2019exemple convainquant donn\u00e9 au cours des derniers mois par quelques grandes marques devrait inciter plus d\u2019annonceurs \u00e0\u00a0 profiter \u00e0 l\u2019avenir des bonnes pratiques observ\u00e9es, \u00e0 tenter l\u2019exp\u00e9rience et \u00e0 int\u00e9grer le mobile dans leurs plans m\u00e9dias.<\/p>\n

Pour en savoir plus et d\u00e9couvrir de nombreuses applications de marketing mobile lire \u00ab\u00a0Publicit\u00e9 et marketing sur le mobile: un march\u00e9 prometteur<\/a>\u00ab\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le Marketing mobile a pris son temps mais il d\u00e9colle enfin. Un taux de p\u00e9n\u00e9tration de plus de 80% de la population fran\u00e7aise, une consommation lib\u00e9r\u00e9e des contraintes de temps et de lieux , une interactivit\u00e9 pouss\u00e9e, des fonctionnalit\u00e9s de personnalisation innovantes\u2026 Un seul m\u00e9dia est aujourd\u2019hui capable de garantir aux annonceurs de telles performances …<\/p>\n","protected":false},"author":17,"featured_media":56212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-innovation-fr"],"yoast_head":"\nLe marketing mobile d\u00e9colle enfin avec le Smartphone<\/title>\n<meta name=\"description\" content=\"Le Marketing mobile a pris son temps mais il d\u00e9colle enfin. 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