{"id":3706,"date":"2011-01-28T13:00:05","date_gmt":"2011-01-28T13:00:05","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=3706"},"modified":"2020-08-20T17:14:14","modified_gmt":"2020-08-20T15:14:14","slug":"les-conseils-dune-experte-en-personal-branding","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2011\/01\/28\/les-conseils-dune-experte-en-personal-branding\/","title":{"rendered":"Les conseils d’une experte en personal branding"},"content":{"rendered":"

\"\"<\/a>Notre amie et consoeur\u00a0Fadhila Brahimi<\/a> a enregistr\u00e9 une vid\u00e9o de conseils sur le personal branding<\/a> sur YouTube que je vous recommande d’aller regarder en ligne. Afin d’en rendre la lecture plus ais\u00e9e et plus facile \u00e0 retenir, je me suis livr\u00e9 \u00e0 ce petit exercice de synth\u00e8se (pas s\u00fbr d’\u00eatre arriv\u00e9 \u00e0 suivre les points dans l’ordre, je crois que Fadhila s’est emm\u00eal\u00e9 les crayons vers le point \u00a74)<\/em><\/p>\n

Les conseils de Fadhila pour travailler son personal branding : <\/strong><\/p>\n

    \n
  1. travailler dans la dur\u00e9e ;<\/li>\n
  2. bien travailler dans et hors du Web de fa\u00e7on coh\u00e9rente et parall\u00e8le ;<\/li>\n
  3. ne pas croire au copier-coller, chacun d’entre nous a sa personnalit\u00e9 (le \u00ab\u00a0personal branding\u00a0\u00bb est li\u00e9 \u00e0 une \u00ab\u00a0personnalit\u00e9\u00a0\u00bb comme son nom l’indique ;<\/li>\n
  4. il faut chercher ce qui vous diff\u00e9rencie (m\u00eame si votre titre de fonction est g\u00e9n\u00e9rique) ;<\/li>\n
  5. il ne faut pas rejeter la \u00ab\u00a0course \u00e0 l’audience\u00a0\u00bb (apr\u00e8s tout, le but du jeu est d’\u00eatre vu !) ;<\/li>\n
  6. le personal branding est pour tous, mais tous ne sont pas au m\u00eame niveau ;<\/li>\n
  7. ne pas chercher \u00e0 \u00eatre le plus beau ni le plus intelligent et jouer de ses handicaps (comme les acteurs) ;<\/li>\n<\/ol>\n

    Fadhila a enfin d\u00e9crit, pour conclure, les 3 dimensions du \u00ab\u00a0personal branding\u00a0\u00bb<\/strong><\/p>\n

      \n
    • il est \u00ab\u00a0r\u00e9flexif\u00a0\u00bb car tourn\u00e9 vers soi ; mais en m\u00eame temps il est \u00a0\u00bb\u00a0int\u00e9gratif\u00a0\u00bb car il ne s’int\u00e9resse pas seulement \u00e0 la sph\u00e8re professionnelle ;<\/li>\n
    • il est tourn\u00e9 autant vers l’Ego que l’Alter Ego : une marque vit dans un \u00e9cosyst\u00e8me en interaction et donc il faut \u00eatre \u00e0 la fois Egotiste (attention ! pas \u00e9go\u00efste) et altruiste ;<\/li>\n
    • on observe la fin de la distinction entre sph\u00e8re priv\u00e9e et publique \u00a0: les passions peuvent \u00eatre personnelles et<\/em> publiques, c’est \u00e0 chacun de se positionner dans une matrice perso\/pro et public\/priv\u00e9<\/li>\n<\/ul>\n

      [youtube=http:\/\/www.youtube.com\/watch?v=LvjSP2Thz_Y]<\/p>\n","protected":false},"excerpt":{"rendered":"

      Notre amie et consoeur\u00a0Fadhila Brahimi a enregistr\u00e9 une vid\u00e9o de conseils sur le personal branding sur YouTube que je vous recommande d’aller regarder en ligne. Afin d’en rendre la lecture plus ais\u00e9e et plus facile \u00e0 retenir, je me suis livr\u00e9 \u00e0 ce petit exercice de synth\u00e8se (pas s\u00fbr d’\u00eatre arriv\u00e9 \u00e0 suivre les points …<\/p>\n","protected":false},"author":2,"featured_media":34069,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,121,6],"tags":[],"class_list":["post-3706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-collaboration-et-teletravail","category-e-business","category-marketing-innovation-fr"],"yoast_head":"\nLes conseils d'une experte en personal branding<\/title>\n<meta name=\"description\" content=\"Notre amie et consoeur\u00a0Fadhila Brahimi a enregistr\u00e9 une vid\u00e9o de conseils sur le personal branding sur YouTube que je vous recommande d'aller regarder en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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