{"id":3434,"date":"2010-11-22T08:00:39","date_gmt":"2010-11-22T08:00:39","guid":{"rendered":"http:\/\/visionary.wordpress.com\/?p=3434"},"modified":"2022-09-08T09:38:45","modified_gmt":"2022-09-08T07:38:45","slug":"economie-du-don","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2010\/11\/22\/economie-du-don\/","title":{"rendered":"Economie du don : guerre marketing non charitable sur Google"},"content":{"rendered":"

Economie du don ou \u00e9conomie du vol ?<\/strong><\/h2>\n

Vu (ci-dessous) et pris la main dans le sac des dons en pr\u00e9parant mes \u00e9trennes de la fin d’ann\u00e9e. J’h\u00e9sitais entre M\u00e9decins du monde<\/a> et m\u00e9decins sans fronti\u00e8re et en cherchant dans Google<\/a> France, je trouve que M\u00e9decins du Monde a achet\u00e9 le mot clef \u00ab\u00a0m\u00e9decins sans fronti\u00e8res\u00a0\u00bb. J’ai v\u00e9rifi\u00e9 l’inverse et \u00e0 ce jour, M\u00e9decins sans fronti\u00e8res n’a pas r\u00e9pliqu\u00e9.<\/p>\n

\"Economie<\/a>
Economie du don ou \u00e9conomie du vol ?<\/figcaption><\/figure>\n

J’ai donc pench\u00e9 sans coup f\u00e9rir pour M\u00e9decins sans fronti\u00e8res, jugeant cette pratique d\u00e9plac\u00e9e. Le Marketing a ses limites, il s’agit de celles de l’\u00e9thique et de la d\u00e9cence.<\/p>\n

Je n’ai pas vu, mais je peux me tromper(*) non plus M\u00e9decins sans fronti\u00e8res recourir aux pratiques de\u00a0racolage\u00a0dans la rue, qui sont tr\u00e8s \u00a0discutables<\/a> (car les recruteurs sont pay\u00e9s, ne sont donc pas b\u00e9n\u00e9voles, et font partie d’une soci\u00e9t\u00e9 qui se nourrit sur vos dons pendant 1 an avant de reverser aux associations<\/span> [cette derni\u00e8re affirmation non v\u00e9rifi\u00e9e je pr\u00e9cise, mais issue d’un livre de Marc\u00a0Reidiboym, donateurs si vous saviez<\/span> : pour croiser les infos, allez voir Rue89<\/a>].<\/p>\n

(*) laissez vos t\u00e9moignages dans les commentaires<\/em><\/p>\n

Je recommande aussi de donner aux restos du coeur<\/a> qui font un super boulot et restent d\u00e9ontologiques et recourent peu au marketing du coeur.<\/p>\n","protected":false},"excerpt":{"rendered":"

Economie du don ou \u00e9conomie du vol ? Vu (ci-dessous) et pris la main dans le sac des dons en pr\u00e9parant mes \u00e9trennes de la fin d’ann\u00e9e. J’h\u00e9sitais entre M\u00e9decins du monde et m\u00e9decins sans fronti\u00e8re et en cherchant dans Google France, je trouve que M\u00e9decins du Monde a achet\u00e9 le mot clef \u00ab\u00a0m\u00e9decins sans …<\/p>\n","protected":false},"author":2,"featured_media":3435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1613],"tags":[],"class_list":["post-3434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital-marketing"],"yoast_head":"\nEconomie du don : guerre marketing non charitable sur Google<\/title>\n<meta name=\"description\" content=\"Economie du don ou \u00e9conomie du vol ?Vu (ci-dessous) et pris la main dans le sac des dons en pr\u00e9parant mes \u00e9trennes de la fin d'ann\u00e9e\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" 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