{"id":34158,"date":"2019-11-14T08:45:14","date_gmt":"2019-11-14T07:45:14","guid":{"rendered":"https:\/\/visionarymarketing.com\/?p=34158"},"modified":"2024-07-11T14:56:20","modified_gmt":"2024-07-11T12:56:20","slug":"relations-presse-ia","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2019\/11\/14\/relations-presse-ia\/","title":{"rendered":"Algolinked d\u00e9mocratise les Relations Presse avec l\u2019IA"},"content":{"rendered":"

Les relations presse ne sont pas gratuites.\u00a0<\/strong>Faire appel \u00e0 une agence vous en co\u00fbtera m\u00eame en moyenne entre 2000 et 5000 euros par mois selon Solenne Le Senechal<\/span> d’Algolinked<\/a>, que j\u2019ai interview\u00e9e il y a peu. Il faut pouvoir en outre contacter des journalistes qui sont d\u00e9j\u00e0 tr\u00e8s sollicit\u00e9s, sans forc\u00e9ment que les r\u00e9sultats soient garantis. Voil\u00e0 pourquoi Solenne a d\u00e9cid\u00e9 de d\u00e9mat\u00e9rialiser cette fonction et de mettre \u00e0 disposition un service cl\u00e9 en main qui permet aux petites entreprises de reprendre la main sur cette fonction essentielle de la communication.<\/em><\/p>\n

\"relations
Les relations presse sont avant tout une affaire humaine : mais l’IA peut aider aussi – photo en partenariat avec Jumpstory<\/a><\/figcaption><\/figure>\n
\"Relations
Solenne Les\u00e9n\u00e9chal<\/figcaption><\/figure>\n

Ce qui m’a plu dans la d\u00e9marche d’Algolinked, c’est qu’elle est la d\u00e9monstration que l’outil IA, quand il est bien utilis\u00e9, am\u00e8ne de la qualit\u00e9 et replace l’\u00eatre humain dans une logique de choix qualitatif en le d\u00e9barrassant des t\u00e2ches ingrates et en le for\u00e7ant \u00e0 se focaliser sur les \u00a0missions \u00e0 valeur ajout\u00e9e. <\/em><\/p>\n

Ce n’est donc pas un outil pour casser les pieds plus vite<\/a> aux journalistes, mais un v\u00e9ritable apport qualitatif dans les relations presse, en m\u00eame temps qu’une d\u00e9mocratisation de celles-ci.\u00a0Et la bonne nouvelle, c’est que Visionary Marketing faisait partie de cette base, et c’est comme cela que Solenne nous a trouv\u00e9s facilement<\/em>.<\/p>\n

<\/p>\n

Comment contacter les bons journalistes et faire parler de soi \u2026 sans se ruiner<\/strong><\/h2>\n

Qu\u2019est-ce qu\u2019Algolinked, et \u00e0 qui le service s\u2019adresse-t-il\u00a0? <\/strong><\/h3>\n

Nous mettons notre service \u00e0 disposition de tout type de structure qui a besoin de faire appel aux m\u00e9dias et de contacter les journalistes. On propose cela sur 800 th\u00e9matiques et on couvre l’ensemble des journalistes en France. Nos clients sont soit des entrepreneurs, des associations ou des collectivit\u00e9s et des PME et nous leur permettons de contacter trente mille journalistes sur 800 th\u00e9matiques.<\/p>\n

Donc si j\u2019ai une petite entreprise, je peux r\u00e9aliser mes relations presse tout seul\u2009?<\/strong><\/h3>\n

Pour diffuser un communiqu\u00e9 de presse, il faut aller sur la plateforme et se cr\u00e9er tout d\u2019abord un espace presse, ce qui est gratuit. Ensuite, le client va pouvoir r\u00e9diger lui-m\u00eame son communiqu\u00e9 de presse. Nous fournissons des mod\u00e8les et des fiches-conseils pour les accompagner s\u2019il souhaite le faire tout seul.<\/p>\n

S\u2019il a besoin d\u2019aide, il peut nous solliciter pour 150\u00a0euros et nous le ferons pour lui, directement ou via un partenaire. Notre outil d\u2019intelligence artificielle (NLP) va ensuite identifier les mots-cl\u00e9s du communiqu\u00e9 de presse et va demander \u00e0 notre client de les valider ou d\u2019en rajouter et il va pouvoir ensuite cibler les m\u00e9dias les plus adapt\u00e9s.<\/p>\n

Comment cela marche-t-il\u2009?<\/strong><\/h3>\n
\n
\"Relations<\/a>
La d\u00e9marche Algolinked expliqu\u00e9e sur leur site Web<\/figcaption><\/figure>\n

Nous faisons appel \u00e0 deux bases de donn\u00e9es\u00a0: la base de hors antenne qui fournit les coordonn\u00e9es des journalistes, leurs fonctions et les m\u00e9dias pour lesquels ils travaillent ainsi que leurs domaines d\u2019activit\u00e9.<\/figure>\n

Et en parall\u00e8le, l\u2019IA \u00ab\u2009crawle\u2009\u00bb un million de sources en permanence et va identifier les derni\u00e8res publications de ces journalistes en identifiant les mots-cl\u00e9s qu\u2019ils utilisent.<\/p>\n

Quand notre client va sur notre plateforme et qu\u2019il t\u00e9l\u00e9charge son communiqu\u00e9 presse, l\u2019IA va aller chercher dans ces deux bases les journalistes qui sont les plus pertinents par rapport au domaine et au type de m\u00e9dias et aux mots-cl\u00e9s qu\u2019ils utilisent.<\/p>\n

C\u2019est une garantie pour nos clients que ces journalistes sont vraiment actifs sur ces th\u00e9matiques, parce qu\u2019ils les ont trait\u00e9es r\u00e9cemment dans un article o\u00f9 qu\u2019ils ont r\u00e9alis\u00e9 une interview sur ces m\u00eames sujets.<\/p>\n

C\u2019est la plateforme qui va s\u2019occuper de diffuser le communiqu\u00e9 de presse. Mais \u00e7a n\u2019emp\u00eache pas de les contacter directement.<\/p>\n

L\u2019\u00e9tape suivante est donc logiquement de rappeler les journalistes par t\u00e9l\u00e9phone. Nous cachons leurs coordonn\u00e9es pour les prot\u00e9ger, mais il est quand m\u00eame possible de les appeler via notre interface de rappel\u00a0: il suffit de renseigner son num\u00e9ro de t\u00e9l\u00e9phone et la plateforme vous rappelle.<\/p>\n

Il est m\u00eame possible d\u2019appeler \u00e0 l\u2019international, aux \u00c9tats-Unis, au Maroc, etc.<\/p>\n

Ce syst\u00e8me a \u00e9t\u00e9 lanc\u00e9 sur le terrain il y a trois ans. Qui sont vos clients\u2009? <\/strong><\/h3>\n

Cela va de la start-up, de l\u2019entrepreneur de graphisme \u00e0 la TPE\/PME. Nous avons aussi des incubateurs qui l\u2019utilisent et qui offrent l\u2019outil \u00e0 leurs start-up. On travaille avec des r\u00e9gions. Les entreprises ont ainsi la possibilit\u00e9 d\u2019aller sur la plateforme de la r\u00e9gion, \u00e9dit\u00e9e en marque blanche, et se faire conna\u00eetre aupr\u00e8s des journalistes locaux.<\/p>\n

Sur ces trois ans vous avez pu faire des statistiques\u2009?<\/strong><\/h3>\n

Les r\u00e9sultats sont bons. L\u2019algorithme tourne bien on voit que c\u2019est bien cibl\u00e9 et on voit que les gens que les clients jouent aussi le jeu de travailler le ciblage et de privil\u00e9gier la qualit\u00e9, ce qui \u00e9tait aussi un de nos postulats de base.<\/p>\n

Vous d\u00e9mocratisez les relations presse, mais vous permettez surtout d\u2019am\u00e9liorer la pertinence et la qualit\u00e9. <\/strong><\/h3>\n

L\u2019outil est tr\u00e8s rapide et accessible \u00e0 tous. Un professionnel mettra facilement 6\u00a0heures, et parfois m\u00eame 3\u00a0jours pour constituer son fichier presse en allant s\u00e9lectionner avec Google les journalistes les plus pertinents.<\/p>\n

Ce travail-l\u00e0 se fait en deux minutes avec l\u2019outil gr\u00e2ce \u00e0 l\u2019IA qui va \u00ab\u2009crawler\u2009\u00bb le Web et r\u00e9aliser ce travail chronophage et sans valeur ajout\u00e9e. La vraie valeur ajout\u00e9e va consister \u00e0 relire les articles des journalistes et les s\u00e9lectionner.<\/p>\n

Donc on gagne du temps pour se concentrer sur l\u2019essentiel qui est de r\u00e9diger, de trouver un angle et d\u2019entretenir la relation avec le journaliste.<\/p>\n

https:\/\/media.blubrry.com\/visionarymarketing_les\/visionarymarketing.com\/files\/podcasts\/solenne-lesenechal-algolinked-monte.mp3<\/a><\/audio><\/div><\/div>

Podcast: Play in new window<\/a> | Download<\/a> (Duration: 7:03 — 6.5MB)<\/p>

Subscribe: Apple Podcasts<\/a> | Spotify<\/a> | Android<\/a> | RSS<\/a><\/p>","protected":false},"excerpt":{"rendered":"

Les relations presse ne sont pas gratuites.\u00a0Faire appel \u00e0 une agence vous en co\u00fbtera m\u00eame en moyenne entre 2000 et 5000 euros par mois selon Solenne Le Senechal d’Algolinked, que j\u2019ai interview\u00e9e il y a peu. Il faut pouvoir en outre contacter des journalistes qui sont d\u00e9j\u00e0 tr\u00e8s sollicit\u00e9s, sans forc\u00e9ment que les r\u00e9sultats soient …<\/p>\n","protected":false},"author":2,"featured_media":34161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2894],"tags":[],"class_list":["post-34158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia-big-data"],"yoast_head":"\nAlgolinked d\u00e9mocratise les Relations Presse avec l\u2019IA<\/title>\n<meta name=\"description\" content=\"Les relations presse ne sont pas gratuites.\u00a0Faire appel \u00e0 une agence vous en co\u00fbtera m\u00eame en moyenne entre 2000 et 5000 euros par mois selon Solenne Le\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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