{"id":341,"date":"2007-06-22T09:36:53","date_gmt":"2007-06-22T09:36:53","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/06\/22\/les-cles-dune-campagne-de-marketing-viral-reussie\/"},"modified":"2021-11-13T10:25:57","modified_gmt":"2021-11-13T09:25:57","slug":"campagne-de-marketing-viral","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/","title":{"rendered":"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir"},"content":{"rendered":"

Comment r\u00e9ussir une campagne de marketing viral ? Quand on parle de marketing viral , quelques noms viennent imm\u00e9diatement \u00e0 l’esprit: Wilkinson et son association pour le droit au rasage<\/a>, Thomson et sa \u00ab\u00a0Course \u00e0 l’Elys\u00e9e\u00a0\u00bb, Choc et la vid\u00e9o d\u00e9tourn\u00e9e de Delarue.<\/p>\n

Les cl\u00e9s d’une campagne de marketing viral r\u00e9ussie<\/h2>\n
\"campagne<\/a>
Les cl\u00e9s d’une campagne de marketing viral r\u00e9ussie<\/figcaption><\/figure>\n

Dans tous les cas il s’agit de r\u00e9ussites incontestables qui ont largement contribu\u00e9 \u00e0 la notori\u00e9t\u00e9 et \u00e0 l’image des marques concern\u00e9es pour des co\u00fbts de mise en oeuvre plus que raisonnables.\u00a0 De quoi donner \u00e0 d’autres entreprises la tentation de se lancer elles aussi dans l’aventure !<\/p>\n

Cependant, il ne faut pas se leurrer: ces grands succ\u00e8s cachent aussi de nombreux\u00a0\u00e9checs, des campagnes virales qui n’ont\u00a0jamais d\u00e9coll\u00e9\u00a0(celles l\u00e0 on ne s’en souvient m\u00eame pas)\u00a0 ou d’autres dont la r\u00e9ussite\u00a0 s’est retourn\u00e9e contre leurs auteurs en raison d’effets d’image non ma\u00eetris\u00e9s.<\/p>\n

De l’avis m\u00eame des sp\u00e9cialistes, une campagne de buzz ne s’improvise pas . Comme toute autre forme de communication, elle a ses r\u00e8gles, ses contraintes\u00a0 et ses limites. Les conna\u00eetre et en tenir compte ne garantit pas toujours \u00a0le succ\u00e8s\u00a0mais il\u00a0permet au moins de mettre toutes les chances de son c\u00f4t\u00e9.<\/p>\n

Premi\u00e8re cl\u00e9: Flatter l’\u00e9go<\/strong><\/p>\n

Donner au destinataire le sentiment qu’il fait partie des \u00ab\u00a0happy fews\u00a0\u00bb et que le message qu’on lui confie peut lui donner un certain ascendant sur les personnes \u00e0 qui il va l’adresser.<\/p>\n

Deuxi\u00e8me\u00a0cl\u00e9: Etre r\u00e9actif et cr\u00e9atif<\/strong><\/p>\n

Une op\u00e9ration de marketing viral s’inspire g\u00e9n\u00e9ralement d’une actualit\u00e9 chaude. Il faut savoir reconna\u00eetre l’\u00e9v\u00e8nement, la personnalit\u00e9, le sujet porteur, \u00eatre cr\u00e9atif pour en tirer le meilleur partie possible puis aller tr\u00e8s vite dans la mise en place .<\/p>\n

Troisi\u00e8me\u00a0cl\u00e9:\u00a0rester\u00a0coh\u00e9rent avec les valeurs de la marque\u00a0<\/strong><\/p>\n

La campagne de marketing viral doit \u00eatre mise au service de la marque. Le Buzz pour le buzz est inutile et dangereux .<\/p>\n

Le sujet, le ton de la campagne , le ciblage et le choix des canaux de diffusion doivent \u00eatre coh\u00e9rents avec la personnalit\u00e9 de l’annonceur et en affinit\u00e9 avec sa cible.<\/p>\n

Quatri\u00e8me\u00a0cl\u00e9: surprendre<\/strong><\/p>\n

Pour susciter de l’int\u00e9r\u00eat et faire parler, il faut toujours aller l\u00e0 o\u00f9 on ne vous attend pas au risque parfois de d\u00e9ranger ou de choquer (\u00e0 condition que ce soit pour la bonne cause !).<\/p>\n

Qu’on ne s’y trompe pas,\u00a0 m\u00eame si quelques op\u00e9rations de buzz sont n\u00e9es de fa\u00e7on quasi spontan\u00e9e, de plus en plus le marketing viral\u00a0se transforme en discipline \u00e0 part enti\u00e8re avec ses sp\u00e9cialistes et ses succes stories.<\/p>\n

Pour en savoir plus\u00a0 et analyser quelques exemples de campagnes r\u00e9centes,\u00a0\u00a0vous pourvez\u00a0lire\u00a0\u00ab\u00a0Marketing viral,\u00a0 les cl\u00e9s du succ\u00e8s<\/span>\u00a0\u00bb sur le blog Marketing et Convergence.<\/p>\n","protected":false},"excerpt":{"rendered":"

Comment r\u00e9ussir une campagne de marketing viral ? Quand on parle de marketing viral , quelques noms viennent imm\u00e9diatement \u00e0 l’esprit: Wilkinson et son association pour le droit au rasage, Thomson et sa \u00ab\u00a0Course \u00e0 l’Elys\u00e9e\u00a0\u00bb, Choc et la vid\u00e9o d\u00e9tourn\u00e9e de Delarue. Les cl\u00e9s d’une campagne de marketing viral r\u00e9ussie Dans tous les cas …<\/p>\n","protected":false},"author":17,"featured_media":57022,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-viral"],"yoast_head":"\nCampagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir<\/title>\n<meta name=\"description\" content=\"Comment r\u00e9ussir une campagne de marketing viral ? Quand on parle de marketing viral , des noms viennent \u00e0 l'esprit: Wilkinson...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir\" \/>\n<meta property=\"og:description\" content=\"Comment r\u00e9ussir une campagne de marketing viral ? Quand on parle de marketing viral , des noms viennent \u00e0 l'esprit: Wilkinson...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/\" \/>\n<meta property=\"og:site_name\" content=\"Marketing and Innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/vismktg\" \/>\n<meta property=\"article:published_time\" content=\"2007-06-22T09:36:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-11-13T09:25:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-172548.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"520\" \/>\n\t<meta property=\"og:image:height\" content=\"340\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Odile Biger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ygourven\" \/>\n<meta name=\"twitter:site\" content=\"@ygourven\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Odile Biger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/\"},\"author\":{\"name\":\"Odile Biger\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/ead12ff9bc49d5beeb563bda0a2bf111\"},\"headline\":\"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir\",\"datePublished\":\"2007-06-22T09:36:53+00:00\",\"dateModified\":\"2021-11-13T09:25:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/\"},\"wordCount\":538,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/09\\\/jumpstory-download20200918-172548.jpg\",\"articleSection\":[\"marketing viral\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/\",\"name\":\"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/09\\\/jumpstory-download20200918-172548.jpg\",\"datePublished\":\"2007-06-22T09:36:53+00:00\",\"dateModified\":\"2021-11-13T09:25:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/ead12ff9bc49d5beeb563bda0a2bf111\"},\"description\":\"Comment r\u00e9ussir une campagne de marketing viral ? Quand on parle de marketing viral , des noms viennent \u00e0 l'esprit: Wilkinson...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/#primaryimage\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/09\\\/jumpstory-download20200918-172548.jpg\",\"contentUrl\":\"https:\\\/\\\/visionarymarketing.com\\\/wp-content\\\/uploads\\\/2006\\\/09\\\/jumpstory-download20200918-172548.jpg\",\"width\":520,\"height\":340},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/2007\\\/06\\\/22\\\/campagne-de-marketing-viral\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/\",\"name\":\"Marketing and Innovation\",\"description\":\"Site d'infos ind\u00e9pendant, depuis 1996\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/#\\\/schema\\\/person\\\/ead12ff9bc49d5beeb563bda0a2bf111\",\"name\":\"Odile Biger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob\",\"caption\":\"Odile Biger\"},\"description\":\"Odile is the founder of Dilecom, marketing consultant, CRM for Custup Dilecom and PhonetoB, Designer and facilitator of marketing \\\/ CRM training courses, Specialist in the Media sector\",\"url\":\"https:\\\/\\\/visionarymarketing.com\\\/fr\\\/author\\\/biger\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir","description":"Comment r\u00e9ussir une campagne de marketing viral ? Quand on parle de marketing viral , des noms viennent \u00e0 l'esprit: Wilkinson...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/","og_locale":"fr_FR","og_type":"article","og_title":"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir","og_description":"Comment r\u00e9ussir une campagne de marketing viral ? Quand on parle de marketing viral , des noms viennent \u00e0 l'esprit: Wilkinson...","og_url":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/","og_site_name":"Marketing and Innovation","article_publisher":"https:\/\/www.facebook.com\/vismktg","article_published_time":"2007-06-22T09:36:53+00:00","article_modified_time":"2021-11-13T09:25:57+00:00","og_image":[{"width":520,"height":340,"url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-172548.jpg","type":"image\/jpeg"}],"author":"Odile Biger","twitter_card":"summary_large_image","twitter_creator":"@ygourven","twitter_site":"@ygourven","twitter_misc":{"\u00c9crit par":"Odile Biger","Dur\u00e9e de lecture estim\u00e9e":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/#article","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/"},"author":{"name":"Odile Biger","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/ead12ff9bc49d5beeb563bda0a2bf111"},"headline":"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir","datePublished":"2007-06-22T09:36:53+00:00","dateModified":"2021-11-13T09:25:57+00:00","mainEntityOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/"},"wordCount":538,"commentCount":2,"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-172548.jpg","articleSection":["marketing viral"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/","url":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/","name":"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir","isPartOf":{"@id":"https:\/\/visionarymarketing.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/#primaryimage"},"image":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/#primaryimage"},"thumbnailUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-172548.jpg","datePublished":"2007-06-22T09:36:53+00:00","dateModified":"2021-11-13T09:25:57+00:00","author":{"@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/ead12ff9bc49d5beeb563bda0a2bf111"},"description":"Comment r\u00e9ussir une campagne de marketing viral ? Quand on parle de marketing viral , des noms viennent \u00e0 l'esprit: Wilkinson...","breadcrumb":{"@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/#primaryimage","url":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-172548.jpg","contentUrl":"https:\/\/visionarymarketing.com\/wp-content\/uploads\/2006\/09\/jumpstory-download20200918-172548.jpg","width":520,"height":340},{"@type":"BreadcrumbList","@id":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/campagne-de-marketing-viral\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/visionarymarketing.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Campagne de marketing viral : les cl\u00e9s pour la r\u00e9ussir"}]},{"@type":"WebSite","@id":"https:\/\/visionarymarketing.com\/fr\/#website","url":"https:\/\/visionarymarketing.com\/fr\/","name":"Marketing and Innovation","description":"Site d'infos ind\u00e9pendant, depuis 1996","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/visionarymarketing.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/visionarymarketing.com\/fr\/#\/schema\/person\/ead12ff9bc49d5beeb563bda0a2bf111","name":"Odile Biger","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob","url":"https:\/\/secure.gravatar.com\/avatar\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/03ff83db863f408844c8ab2b63d9e4602b32b746fe8d894f824e5a8b5da2741d?s=96&d=initials&r=g&initials=ob","caption":"Odile Biger"},"description":"Odile is the founder of Dilecom, marketing consultant, CRM for Custup Dilecom and PhonetoB, Designer and facilitator of marketing \/ CRM training courses, Specialist in the Media sector","url":"https:\/\/visionarymarketing.com\/fr\/author\/biger\/"}]}},"_links":{"self":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/341","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/comments?post=341"}],"version-history":[{"count":0,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/posts\/341\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media\/57022"}],"wp:attachment":[{"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/media?parent=341"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/categories?post=341"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visionarymarketing.com\/fr\/wp-json\/wp\/v2\/tags?post=341"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}