{"id":339,"date":"2007-06-22T05:20:36","date_gmt":"2007-06-22T05:20:36","guid":{"rendered":"http:\/\/visionary.wordpress.com\/2007\/06\/22\/ventedudiable\/"},"modified":"2024-03-26T17:27:58","modified_gmt":"2024-03-26T16:27:58","slug":"creer-une-communaute","status":"publish","type":"post","link":"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/creer-une-communaute\/","title":{"rendered":"Comment cr\u00e9er une communaut\u00e9 … du diable ?!"},"content":{"rendered":"

\"comment<\/a>Un site de vente priv\u00e9e a pu cr\u00e9er une communaut\u00e9 m\u00e9t\u00e9orique<\/a> et qui a recrut\u00e9 plus de 57.000 inscrits en \u00e0 peine 3 mois selon le JDNet (voir l’article sur Vente-du-diable.com<\/a> ici et encore ici<\/a>).<\/p>\n

Comment cr\u00e9er une communaut\u00e9 … du diable ?! Avec C\u00e9dric Giorgi<\/h2>\n

C\u00e9dric Giorgi<\/a> (responsable marketing d’une startup mobile en devenir<\/a>) va un cran plus loin et analyse pour les lecteurs de Visionary Marketing les raisons du succ\u00e8s de ce site et de son approche communautaire. Une bonne dose de Buzz, une pinc\u00e9e de concept, et hop! c’est magique.<\/p>\n

Comme nous l’indique C\u00e9dric, et c’est selon lui le point ultime de la fid\u00e9lisation communautaire, les membres vont jusqu’\u00e0 d\u00e9fendre le site contre les d\u00e9tracteurs lorsque le poids des visites fait craquer le serveur.<\/p>\n

Bonne lecture !<\/p>\n

Vente-du-diable.com est un site fran\u00e7ais de vente en ligne, un\u00a0site web de commerce cr\u00e9\u00e9 par l’entreprise\u00a0Ckado.fr en novembre 2006. L’analyse de
\nce site de commerce \u00e9lectronique est tr\u00e8s int\u00e9ressante pour \u00e9tudier le processus de cr\u00e9ation d’une communaut\u00e9 et son impact sur l’entreprise. Dans le cas de Vente-du-diable.com, une communaut\u00e9 a \u00e9t\u00e9 cr\u00e9\u00e9e autour du site et elle a beaucoup aid\u00e9 \u00e0 augmenter les ventes et \u00e0 maintenir l’audience.<\/p>\n

Enfin, comme nous l’expliquerons plus tard, la communaut\u00e9 a \u00e9t\u00e9 cr\u00e9\u00e9e en racontant une histoire aux clients, en les divertissant, ce qui a \u00e9t\u00e9 le principal facteur de succ\u00e8s du processus de cr\u00e9ation de la communaut\u00e9.<\/p>\n

La soci\u00e9t\u00e9 :\u00a0Cr\u00e9\u00e9e en 2002, Ckado.fr (anciennement pckado.com) s’est sp\u00e9cialis\u00e9e sur le march\u00e9 du commerce \u00e9lectronique, plus particuli\u00e8rement dans la vente de produits de haute technologie de second choix au prix le plus bas. Depuis de nombreuses ann\u00e9es, la soci\u00e9t\u00e9 a d\u00e9velopp\u00e9 une forte exp\u00e9rience dans la vente de mat\u00e9riel informatique reconditionn\u00e9 de grandes marques.
\nCkado.fr propose essentiellement des produits de grandes marques gr\u00e2ce \u00e0 des accords avec des fabricants pour leur mat\u00e9riel d\u00e9stock\u00e9, de fin de ligne ou d’exposition.<\/p>\n

Vente-du-diable.com est un site de \u00ab\u00a0ventes priv\u00e9es\u00a0\u00bb. Cela signifie que seules les personnes qui ont acc\u00e8s au site peuvent acheter des produits. Et il faut conna\u00eetre quelqu’un pour y avoir acc\u00e8s, un soi-disant \u00ab\u00a0Parrain\u00a0\u00bb. Le principe est simple mais tr\u00e8s efficace : les grandes marques ont la possibilit\u00e9 d’y vendre leurs stocks de fin de ligne, via un r\u00e9seau de distribution ferm\u00e9, sans attendre que leurs distributeurs vendent leur propre stock.<\/p>\n

Elles peuvent ainsi obtenir une deuxi\u00e8me voie commerciale pour les produits encore propos\u00e9s dans le r\u00e9seau de distribution normal, qui permet des remises tr\u00e8s int\u00e9ressantes pour l’acheteur. Cette nouvelle solution propos\u00e9e aux fabricants leur permet de vendre des produits en s\u00e9rie sans cannibaliser leur r\u00e9seau de distribution avec une faible marge mais avec un retour sur investissement certain.<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/06\/case-study-ventedudiable.pdf<\/p>\n

https:\/\/visionarymarketing.com\/wp-content\/uploads\/2007\/06\/case-study-ventedudiable.pdf<\/p>\n","protected":false},"excerpt":{"rendered":"

Un site de vente priv\u00e9e a pu cr\u00e9er une communaut\u00e9 m\u00e9t\u00e9orique et qui a recrut\u00e9 plus de 57.000 inscrits en \u00e0 peine 3 mois selon le JDNet (voir l’article sur Vente-du-diable.com ici et encore ici). Comment cr\u00e9er une communaut\u00e9 … du diable ?! Avec C\u00e9dric Giorgi C\u00e9dric Giorgi (responsable marketing d’une startup mobile en devenir) …<\/p>\n","protected":false},"author":2,"featured_media":23494,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[69],"tags":[],"class_list":["post-339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-viral"],"yoast_head":"\nComment cr\u00e9er une communaut\u00e9 ... du diable ?! avec C\u00e9dric Giorgi<\/title>\n<meta name=\"description\" content=\"Un site de vente priv\u00e9e a pu cr\u00e9er une communaut\u00e9 m\u00e9t\u00e9orique et qui a recrut\u00e9 plus de 57.000 inscrits en \u00e0 peine 3 mois selon le JDNet\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/visionarymarketing.com\/fr\/2007\/06\/22\/creer-une-communaute\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment cr\u00e9er une communaut\u00e9 ... du diable ?! 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